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| Channels for WWUP-TV | |
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| WFQX-TV, WFUP | |
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| Website | www |
WWTV (channel 9) andWWUP-TV (channel 10) aretelevision stations licensed respectively toCadillac andSault Ste. Marie, Michigan, United States, serving as theCBS affiliates for the northernLower and easternUpper peninsulas of Michigan. They are owned by locally based 910 Media Group, which provides certain services to Cadillac-licensed dualFox/CW+ affiliateWFQX-TV, channel 32 (and itsVanderbilt-licensed full-timesatellite, WFUP, channel 45) under ashared services agreement (SSA) with Cadillac Telecasting. The stations share studios on Broadcast Way (nearUS 131) in Cadillac; WWTV's transmitter is located on 130th Avenue northeast ofTustin, while WWUP's tower is nearGoetzville, Michigan.
WWUP operates as a full-time satellite of WWTV; aside from the transmitter, it does not maintain any physical presence in Sault Ste. Marie, Michigan. Together, the two stations are known on-air as9&10 and serve the largesttelevision market east of theMississippi River: 23 counties in the northern Lower Peninsula and three counties in the eastern Upper Peninsula. In addition, WWUP's signal can be received by viewers inNorthern Ontario including Sault Ste. Marie's Canadiansister city.
Sparton Corporation, aJackson-based radio manufacturer, won the license for channel 13 in June 1953 was assigned the call letters WWTV.[3]In November 1953, Sparton sent advertising agents and "queens" to New York to drum up advertising by tell the "Northern Michigan Story" with programming expected to start on December 15.[4] Delays pushed back the on-air date to January 1954, though it began airing regular test patterns on December 13, 1953.[5]
WWTV began broadcasting on New Year's Day in 1954. It was Michigan's first television station north of Lansing, predating Traverse City'sWPBN-TV (channel 7) by several months. WWTV has been a CBS affiliate from its first day, but initially carried secondary affiliations withABC andDuMont (the latter shut down in 1956). When WPBN signed on, WWTV shared ABC programming with that station until 1971, whenWGTU (channel 29) signed on and became the area's ABC affiliate. WWTV aired some of ABC's soap operas and game shows while WPBN aired ABC'ssports programming on the weekends.
In 1958, broadcast pioneerJohn Fetzer purchased WWTV. Fetzer also owned theDetroit Tigers, and the purchase brought Tigers games to Northern Michigan for the first time. In 1961, a fire at the station's transmitter spread to the studio and destroyed the building. The building was quickly rebuilt, complete with new equipment. In 1962, WWTV swapped channel locations withWZZM inGrand Rapids and moved to its current location on channel 9. The move to channel 9 allowed WWTV to boost its broadcasting power to cover the entire northern half of the Lower Peninsula. On June 15 of that year, Fetzer signed on WWUP in Sault Ste. Marie as a full-time satellite of WWTV. From 1962 to around 1998, the stations branded collectively as "TV 9&10"; since 1998, they have been known as "9&10 News".
In 1967, WWTV/WWUP broadcast incolor for the first time (as CBS was the last network to convert to all-color broadcasting).[citation needed] In 1978, Fetzer sold WWTV/WWUP toBuffalo Bills ownerRalph Wilson. In 1988, the stations were sold to Heritage Broadcast Group, headed by Detroiter Mario Iacobelli. WWTV/WWUP has long been one of the most technologically advanced small-market television stations in the country.[citation needed]
On May 10, 2007, it was announced that the area'sFox affiliate,WFQX-TV, was being sold by Rockfleet Broadcasting to Cadillac Telecasting. TheFederal Communications Commission (FCC) gave regulatory approval in late October of that year. After the closing of the sale, Cadillac Telecasting entered into a shared services agreement (SSA) with WWTV and WWUP.
On June 12, 2009, WWTV and WWUP turned off their analog signals and moved their digital signals to the previous analog channels. On September 29, 2010, the FCC granted WWTV a construction permit for a digital fill-in translator on their pre-transition channel 40.[6] This translator will primarily serve the Traverse City area. This repeater began operation on December 1, 2011.[7]
In February 2017, the station moved its studios and offices from its transmitter location near Tustin to a renovated office building in Cadillac.[8] On the night of August 30, 2018, the 1961 building caught fire and was destroyed, also compromising the transmitter portion of the building and forcing the station to scramble to bring its over-the-air and pay-TV signals back online in some form.[9] It took a couple of days for the channel to be available again to cable TV and satellite customers.[10] Streaming video of local newscasts is available.[11] The broadcast signal was restored in early September at reduced power until a new transmitter is installed.[12]
WWTV/WWUP has long been the highest-rated television station in the market, especially in news. WWTV/WWUP has always been well ahead of distant runner up WPBN/WTOM in theNielsen ratings. This is mainly because its newscasts focus on the entire region, while WPBN/WTOM focuses mostly on Traverse City. The station's various owners have always devoted significant resources to its news department, resulting in a higher-quality product than conventional wisdom would suggest for what has always been a very small market. Currently, WWTV/WWUP produces and airs 42 hours of news every week, a very large amount for a station in the 120th market.
One of the station's best-known faces is John McGowan, who joined the station's on-air roster in 1977, and remained a station personality for 37 years, until suffering a stroke in 2014. McGowan served as sports director and anchor, and later served as the lead anchor on the station's weekend newscasts. The longest serving on-air personality currently with WWTV/WWUP is anchor Kevin Essebaggers, who debuted as a reporter in 2001 before moving up to an on-air anchor position in 2004, and currently co-anchors the station's 6 and 11 p.m. newscasts. Other WWTV/WWUP alumni includeWTVG weatherman Bill Spencer,Jeopardy! "Clue Crew" member Sarah Whitcomb Foss,WOOD-TV reporters Larry Figurski and Dee Morrison, and formerKPSP anchor Trish O'Shea.
WWTV/WWUP courted controversy when it polled viewers asking if they wanted the station to air a CBS special about the career ofCBS Evening News anchorDan Rather, who was stepping down from his broadcast. After much attention from both local and national press, the poll was dropped and the special was aired.
On October 31, 2007, WWTV/WWUP began producing a weeknight 10 o'clock newscast on new sister station WFQX. On January 7, 2008, CBS began requiring affiliates to carryThe Early Show in its entirety. The third hour ofMichigan This Morning, which had been running from 7 to 8 in the morning, was moved to WFQX and expanded to two hours. That evening on WFQX, WWTV/WWUP launched the market's first 7 o'clock newscast. In April 2013, WWTV and WFQX became the only television stations in the market to broadcast news in High Definition.
In addition to its main studios, WWTV/WWUP operates two news bureaus in Traverse City (located on Aero Park Drive, nearCherry Capital Airport) andPetoskey. During its weather forecasts, WWTV/WWUP uses live,NOAANational Weather Service radar data from several regional sites. This data is presented on-screen as the "Doppler 9&10 Radar Network". The main signal comes from the radar located at the NWS Local Forecast Office inGaylord. Mondays through Thursdays after the11 o'clock news, the station airsSports Extra, an extended sportscast. During high school sports season, Friday night 11 o'clock newscasts devote over 20 minutes toSports Overtime. Known as "the original big show", it regularly features highlights from more than a dozen area high school sporting events and has won numerous awards for the station. 9&10's website features video content from news and sports.
The stations' signals aremultiplexed:
| Channel | Res. | Aspect | Short name | Programming | ||
|---|---|---|---|---|---|---|
| WWTV | WWUP-TV | WWTV | WWUP-TV | |||
| 9.1 | 10.1 | 1080i | 16:9 | WWTV-HD | WWUP-HD | CBS |
| 9.2 | 10.2 | 720p | WFQX-DT | Fox (WFQX-TV) | ||
| 9.3 | 10.3 | 480i | WWTV-ME | WWUP-ME | MeTV | |
| 9.4 | 10.4 | WWTV-LA | WWUP-LA | Laff | ||
| 9.5 | 10.5 | WWTV-D5 | WWUP-D5 | QVC | ||
| 9.6 | 10.6 | WWTV-HS | WWUP-HS | HSN | ||
| 9.7 | 10.7 | WWTV-D7 | WWUP-DT7 | Grit | ||
Broadcast television stations by affiliation in the state ofMichigan | ||
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Includes stations in out-of-state TV markets, but reaching a portion of Michigan | ||
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