 | |
| Broadcast area | Montgomery, Alabama |
|---|---|
| Frequency | 97.1MHz |
| Branding | Magic 97.1 |
| Programming | |
| Format | Urban adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WHLW,WZHT | |
| History | |
First air date | 1992 (1992) (as WXEF) |
Former call signs | WXEF (1992) WMCZ (1992–2004) |
Call sign meaning | W WMaGic or W WMontGomery |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 8662 |
| Class | C3 |
| ERP | 5,400watts |
| HAAT | 214 meters (702 ft) |
Transmitter coordinates | 32°20′06″N86°17′16″W / 32.33500°N 86.28778°W /32.33500; -86.28778 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | mymagic97.iheart.com |
WWMG (97.1FM) is anurban adult contemporary music formattedradio station licensed toMillbrook, Alabama, United States. The station is known as "Magic 97.1" and serves theMontgomery, Alabama, area.[2] It is owned byiHeartMedia, Inc., and is one-third of the all-urban Montgomery cluster, complementing mainstream urban'sWZHT and urban gospel'sWHLW. The studios for the three stations are located in East Montgomery nearEastdale Mall, and WWMG has a transmitter site on the property of television stationWCOV-TV in the city's Normandale neighborhood.
The station has been issued a construction permit by theFederal Communications Commission to increase itseffective radiated power from 1300Watts to 5400 Watts.[3]
WWMG is the Montgomery affiliate for theSteve Harvey Morning Show (which previously aired on sister WZHT until October 2013) and the nighttimeKeith Sweat Hotel. It was the former home ofTom Joyner in the mornings before being replaced by Harvey; Joyner now airs onWJWZ. Under its format, it plays R&B and Soul music from the 1960s into today's currents.
This station used the call sign WXEF from February 2 to October 16, 1992, when it was assigned WMCZ which it held until September 16, 2004. The station then switched to WWMG, the current assigned call letters.[4]
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