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| Simulcast ofWWLA, Johnstown, Ohio | |
|---|---|
| |
| Broadcast area | Columbus metropolitan area |
| Frequency | 107.1MHz (HD Radio) |
| Branding | La Mega 103.1/107.1 |
| Programming | |
| Language | Spanish |
| Format | AC/Regional Mexican |
| Ownership | |
| Owner |
|
| WCKX,WJYD,WXMG,WWLA | |
| History | |
First air date | 1965; 61 years ago (1965) |
Former call signs |
|
Call sign meaning | "La Mega" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 64717 |
| Class | A |
| ERP | 6,000watts |
| HAAT | 100 meters (328 ft) |
Transmitter coordinates | 39°39′52.2″N82°51′3.6″W / 39.664500°N 82.851000°W /39.664500; -82.851000 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | columbus |
WWLG (107.1FM) is a commercialradio station licensed toCircleville, Ohio, and serving theColumbus metropolitan area. Branded as "La Mega", the station is owned byUrban One and broadcasts a combination SpanishAC/Regional Mexican format.
WWLG'seffective radiated power (ERP) is 6,000 watts. Thetransmitter site is on Ringgold-Fairfield Road in Circleville.
In 1965, the station signed on the air as WNRE, which stood for the young owner's name, Nelson Embry. At the time, the station broadcast from a small downtown Circleville studio with a very low power signal. The transmitter was later moved to its present location on a hill alongState Route 159 northeast of Circleville.
In the mid-1980s, the station adopted theZ-Rock syndicatedhard rock format before changing format and call letters to WLRO with the slogan "Lady Radio", featuring programming geared specifically towards women. That was short lived, and in 1989, the station was changed to "Classic Hits 107.1", with aclassic hits format. In the early 1990s, it was WTLT "The Light", playing acontemporary Christian format.
In 1993, 107.1 flipped to a simulcast ofWAKS (105.7 FM)'srhythmic CHR format, first as "Hot 105/107", then ascontemporary hit radio "105.7/107.1 Kiss FM". In April 1994, the "KISS-FM" branding and format moved exclusively to 107.1, becoming "The New 107.1 Kiss FM".
In January 1995, after teasing a "major announcement" for about a week, 107.1 flipped to 1970s music as "Arrow 107.1", complimenting 105.7 once again.
Arrow ended in 1996 and 107.1 then becameactive rock "107.1 The Big Wazoo". The station complimented its sister stationWLVQ, which had a classic rock format. This name and format would broadcast on 107.1 until January 8, 2007, at 8 p.m., when WAZU flipped to country as "Wink 107.1". "Wink" debuted withBig & Rich’s "Comin' to Your City" followed byBrooks & Dunn’s "Play Something Country".
On April 1, 2013, the country format of Wink was merged with K95's format and became "K95 at 107.1" with a classic country format, changed shortly after to "K107.1".
At 12:00 a.m., on November 13, 2015, the station flipped to a simulcast ofWXMG, as Radio One had purchased WHOK-FM and sisterWZOH-FM from Wilks. WHOK then flipped tourban gospel as "Joy 107.1" on November 16 at 5:00 p.m. The station changed its call sign to WJYD on November 23, 2015.
On November 1, 2024, the station would flip to a SpanishAC/Regional Mexican format, simulcasting La Mega Media ownedWWLA under a new arrangement between Urban One and the company; the company had also filed for new callsign WWLG with the move. The "Joy" format would move toWHTD.[2]