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WWHG

Coordinates:42°43′37″N89°15′04″W / 42.727°N 89.251°W /42.727; -89.251
From Wikipedia, the free encyclopedia
For the defunct Hornell, New York radio station, seeWWHG (Hornell, New York).

Radio station in Wisconsin, United States
WWHG
Broadcast areaMadison, Wisconsin,Janesville, Wisconsin
Frequency105.9MHz
Branding105-9 The Hog
Programming
FormatMainstream rock
AffiliationsCompass Media Networks
Ownership
Owner
  • Scott Thompson
  • (Big Radio)
WBEL,WBGR-FM
History
First air date
1989 (1989) (as WMJB)
Former call signs
  • WEBU (1988–1989, CP)
  • WMJB (1989–1997)
  • WKPO (1997–2007)
Call sign meaning
"Hog"
Technical information[1]
Licensing authority
FCC
Facility ID59612
ClassA
ERP1,700watts
HAAT147 meters (482 ft)
Links
Public license information
WebcastListen live
Websitewww.1059thehog.com

WWHG (105.9FM) is a commercialmainstream rockradio station licensed toEvansville, Wisconsin, and serving the areas ofMadison andJanesville.[2] The station is owned by Scott Thompson, through licensee Big Radio, and began a new rock music format as "105-9 The Hog" on January 13, 2007, after several years with aRhythmic Top 40 format.

WWHG is the flagship station for radio play-by-play ofUW-Whitewater athletics.[3]

History

[edit]
WKPO's former logo as "Hot 105.9"

After being instituted aconstruction permit as WEBU in 1988, the station signed on with anadult contemporary format, and thenclassic rock, all under the call letters WMJB. Afterstunting with TV theme songs, the station flipped torhythmic adult contemporary in October 1997.[4] Adopting the calls WKPO, the station was known as "Power 105-9" with a more pop/dance sound featuring hits from the 1970s, 1980s and 1990s with less repetition. By 2000, it had evolved into a full-blownrhythmic CHR format. In December 2001, the station became known as "105-9 KPO"; soon after, it became "Hot 105-9" with the same format. As a rhythmic station, WKPO fared better in theJanesville area (where its signal was at its strongest), although it did have some success in theMadison area as its format was unique to that market. During its time as a rhythmic, the station was an affiliate of thePortland, Oregon-based "Playhouse" morning show.

At midnight on January 10, 2007, WKPO abruptly droppedRhythmic Top 40. After looping "Hip Hop Is Dead" byNas all day on the 10th, the station reverted to a stunt of different music from different formats, with voiceovers suggesting any one of them could be the new format that would launch on January 13. At 10 a.m. that day, WKPO's new format was unveiled:album-oriented rock as "105.9 The Hog", promising "Everything that rocks, not just from one decade." "You Shook Me All Night Long" byAC/DC and "Smells Like Teen Spirit" byNirvana were the first two songs played on the new "105-9 The Hog."

The new format and the "Hog" imaging are a direct copy of Saga Communications-ownedWHQG inMilwaukee ("102.9 The Hog"). Indeed, "105-9 The Hog" aired theBob and Brian show—a program that originates from WHQG—during its morning drive time for a period. (The show had aired on sister stationWTLX since 2003.)

Coinciding with the format switch, the station's call letters changed to WWHG (although in the days immediately after the flip, the station did identify themselves with the calls "WHGG"[1]).

However, the rhythmic format would make a surprise return to the Madison radio market on January 26, 2007, when WSLK dropped their simulcast of WHLK to becomeWJQM, "106.7 Jamz". When theWisconsin State Journal asked Keith Williams, general manager of WWHG, about the format being picked up by another outlet in the market, he said he had no regrets about changing the station's format, but he said he would listen to the new hip-hop station. "I love the format," Williams said. "I wish them the best of luck."[5]

In January 2014,Good Karma Broadcasting announced that it would sell WWHG and sister stationWTJK (1380 AM) to Scott Thompson's Big Radio. As part of the deal, the new owners began operating the stations through alocal marketing agreement on February 1.[6] The sale was completed on May 12, 2014 at a purchase price of $1.45 million.[7]

References

[edit]
  1. ^"Facility Technical Data for WWHG".Licensing and Management System.Federal Communications Commission.
  2. ^"Login to All Access | Breaking Radio News and Free New Music".
  3. ^"Warhawk Athletics to Partner with Big Radio for Football Broadcasts". July 18, 2022.
  4. ^"New station owner plans radio changes,"The Wisconsin State Journal, October 29, 1997.
  5. ^Judy Newman, "106.7 Jamz restores hip-hop to area radio,"The Wisconsin State Journal, January 27, 2007.
  6. ^"Monroe man buying Janesville radio stations".The Janesville Gazette. January 30, 2014. RetrievedJanuary 30, 2014.
  7. ^"Consummation Notice".CDBS Public Access.Federal Communications Commission. RetrievedJune 1, 2014.

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42°43′37″N89°15′04″W / 42.727°N 89.251°W /42.727; -89.251

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