| Currentlysilent | |
|---|---|
 | |
| Frequency | 1570kHz[1] |
| Branding | K107.3 |
| Programming | |
| Format | Classic hits |
| Affiliations | Michigan State Spartans football and men's basketball |
| Ownership | |
| Owner |
|
| WDZZ,WFBE,WTRX,WWCK-FM | |
| History | |
First air date | November 11, 1946 (as WMRP) |
Former call signs | WGMZ (6/18/84-5/17/86) WWMN (1/1/81-6/18/84) WLQB (1976-1/1/81) WCZN (1971–1976) WMRP (1946–1971) |
Call sign meaning | reminiscent ofCKLW |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 39679 |
| Class | D |
| Power | 1,000watts day 179 watts night |
| ERP | 250 watts (FM translator) |
Transmitter coordinates | 43°00′39″N83°39′2″W / 43.01083°N 83.65056°W /43.01083; -83.65056 |
| Translator | 107.3 W297CG (Flint)[1] |
| Links | |
Public license information | |
WWCK (1570kHz) was acommercialAMradio station inFlint, Michigan. It was owned byCumulus Media and it broadcast aclassic hitsradio format. Itsstudios were south of the Flint city limits and the AMtransmitter was east of downtown Flint near the intersection ofDort Highway andI-69. At closure, WWCK carriedMichigan State Spartanscollege football and men'sbasketball.
By day, WWCK was powered at 1,000watts. But because1570 AM is a Mexicanclear channel frequency, WWCK had to reduce power at night to 179 watts to avoid interference.
Programming was also heard onFM translatorW297CG at 107.3MHz, the FM translator was used to brand both stations as "K 107.3". The translator was located on the sametower as itssister stationWWCK-FM,[1] which is also located on the same site as WWCK.
The stationsigned on the air on November 11, 1946; 79 years ago (1946-11-11). As WMRP (MethodistRadioParish) in the 1960s, it served as a broadcast ministry of theUnited Methodist Church, featuringMOR music with someChristian talk and teaching shows. The conservative owners of WMRP-AM andWMRP-FM 105.5 (unrelated to today's currentWMRP-LP at 104.7) refused to allow any cigarette or alcohol advertising on the stations.
The United Methodist Church decided to sell WMRP-AM/FM in 1971, and the stations were purchased that year by John W. Nogaj, who converted 105.5 toTop 40 and lateralbum rock as WWCK (the calls being a tribute toCKLW inWindsor, Ontario).
The new owner installed acountry music format on AM 1570 with the newcall sign WCZN ("Your Country Cousin"). The country format was replaced byoldies as "Solid Gold 16" in 1974. In 1975, following the sale of WWCK and WCZN to Reams Broadcasting, WWCK-FM went full-time album rock, and WCZN picked up the Top 40 format.
This was followed by religious programming as WLQB (1976), a female-oriented talk/adult contemporary format as WWMN (1981), andbeautiful music/easy listening as WGMZ (picking up the calls and format that were dropped by 107.9 FM when it becameWCRZ in 1984).
In 1986, AM 1570 became WWCK and began to simulcast WWCK-FM (which switched fromAOR to aCHR format on January the 1st of 1989 following the sale of the stations from Reams Broadcasting to Majac of Michigan). Originally a daytime-only station on a Mexican clear channel, a treaty signed between the American and Mexican governments allowed the station to broadcast full-time at reduced power at night in 1986.
Cumulus Media took control of WWCK-AM/FM in March 2000, and a year later, WWCK dropped its simulcast of the FM station in favor ofurban contemporary gospel music viaABC Radio's "Rejoice - Musical Soul Food" network. The Gospel format lasted four years.
On March 1, 2004, WWCK switched to atalk radio format. This allowed Flint to once again have a talk station of its own followingWFDF AM 910's move into theDetroit radio market as aRadio Disneynetwork affiliate. WWCK featured a roster of mainlysyndicatedconservative talk show hosts includingMark Levin,John Batchelor andRed Eye Radio.[3]
News, weather, sports, and traffic reports were provided by anchors fromWJRT-TV, state news from The Michigan News Network and national/international news fromWestwood One News. Weekend programs and hosts includedKim Komando,Joe Pags,Bob Brinker,Leo LaPorte,USA Financial Headquarters,Free Talk Live, andMike Avery's Outdoor Magazine.
On January 1, 2021, WWCK changed its format from talk toclassic hits, branded as "K107.3".[4] It also carriesMichigan State Spartansfootball andmen's basketball games.[5][6]
Cumulus Media suspended operations of the station and its FM translator on March 29, 2025.[7][8]
