 | |
| Broadcast area | Charleston MSA |
|---|---|
| Frequency | 102.7MHz |
| Branding | Electric 102.7 |
| Programming | |
| Format | Top 40 (CHR) |
| Ownership | |
| Owner | Bristol Broadcasting Company |
| History | |
First air date | September 1964; 61 years ago (1964-09) (as WTIO) |
Former call signs | WTIO (1964-1982) |
Call sign meaning | "West Virginia's Super Radio" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 2684 |
| Class | B |
| ERP | 50,000 watts |
| HAAT | 123 meters (404 ft) |
Transmitter coordinates | 38°21′26.0″N81°40′5.0″W / 38.357222°N 81.668056°W /38.357222; -81.668056 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | electric102.com |
WVSR-FM (102.7MHz) is aTop 40 (CHR)station serving theCharleston, West Virginia,Metropolitan Statistical Area with anERP of 50,000watts. WVSR is owned byBristol, Virginia-based Bristol Broadcasting Company, along with "twin stations""Electric 94.9" inGreeneville, Tennessee, and"Electric 96.9" inPaducah, Kentucky. The station targets active young adult females ages 18 to 34, according to Bristol Broadcasting. WVSR can deal with a tremendous amount of interference in theFlatwoods, West Virginia, area from co-channelHot 102.7, which broadcasts out ofMannington, West Virginia.
102.7 FM started life as WTIO-FM in September 1964, launching with abeautiful music format. As contemporary hits moved to FM during the early-1980s, WTIO dropped its call-letters and theeasy listening format altogether and flipped to CHR in September 1982 as the dominant Top 40 station in Charleston under the callsign WVSR. Starting its CHR life as "Super 102", the station quickly became Charleston's hit music leader and went to #1 in the ratings book in 1986. Beasley Broadcast Group operated the station during its early CHR days until Beasley sold to Ardman Broadcasting in December 1986.
At least eight of the Beasley Broadcast Group people moved to Charlotte when Beasley Broadcast bought a station in that market. WVSR's CHR powerhouse as "Super 102" lasted until 2004 when the station downgraded its CHR format and went straight with aHot AC format. This completely failed because of low ratings, and the station immediately reverted back to its CHR format in early 2006 as "Electric 102".
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