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WUVG-DT

Coordinates:33°48′26″N84°20′22″W / 33.80722°N 84.33944°W /33.80722; -84.33944
From Wikipedia, the free encyclopedia
Television station in Athens, Georgia
WUVG-DT
CityAthens, Georgia
Channels
Branding
  • Univision 34 Atlanta;Noticias 34 Atlanta (newscasts)
  • UniMás Atlanta (34.2)
Programming
Affiliations
Ownership
Owner
History
First air date
April 18, 1989 (36 years ago) (1989-04-18)
Former call signs
  • WNGM-TV (1989–1999)
  • WHOT-TV (1999–2001)
  • WUVG (2001–2003)
  • WUVG-TV (2004–2009)
Former channel numbers
  • Analog: 34 (UHF, 1989–2009)
  • Digital: 48 (UHF, until 2019)
Call sign meaning
Univision Georgia
Technical information[1]
Licensing authority
FCC
Facility ID48813
ERP1,000kW
HAAT328 m (1,076 ft)
Transmitter coordinates33°48′26″N84°20′22″W / 33.80722°N 84.33944°W /33.80722; -84.33944
Translator(s)35 (UHF) Athens
Links
Public license information
Websitewww.univision.com/local/atlanta-wuvg

WUVG-DT (channel 34) is atelevision station licensed toAthens, Georgia, United States, broadcasting the Spanish-languageUnivision andUniMás networks to theAtlanta area.Owned and operated byTelevisaUnivision, the station maintains studios on Peachtree Road NE in theBuckhead section of Atlanta and a primary transmitter inNorth Druid Hills.

WUVG-DT was established as WNGM-TV, a station serving the Athens area, in 1989. Its focus broadened to Atlanta in the 1990s as the station was sold several times, airing home shopping, music videos, and then anindependent format under the ownership ofUSA Broadcasting. It switched to Univision in January 2002, making it the first Spanish-language station in the market.

History

[edit]

WNGM-TV

[edit]

The station went on air on April 18, 1989, as WNGM-TV,[2] with thecall sign standing for "North Georgia Mountains".[3] Initially the station ran a general entertainment format withcartoons, classic and recentsitcoms, blocks ofcountry music programming, old movies andsyndicated first-run shows; it also aired a local newscast and magazine program focusing on north Georgia.[2]

WNGM-TV was owned by a company including the final two applicants for the channel: Georgia Mountain Corporation and Sunbelt Television, Inc., which merged their bids in 1985 and won the construction permit.[3] Its transmitter was located 60 miles (97 km) away from Atlanta, reaching Athens with a grade A signal while sending a very weak signal into easternmetro Atlanta. As a result, many syndicators sold the rights for shows that were already on the Atlanta stations to WNGM. The station provided an alternative to viewers in areas which had moderateVHF reception and poorUHF reception from Atlanta;Clarke County had a cable penetration rate of 83 percent, 30 points above the national average.[3]

NGM Television Partners, the licensee, sold the station for $10 million in 1996 to Whitehead Media, which the next year formalized a time brokerage agreement under whichPaxson Communications Corporation began operating channel 34.[4] However, Paxson opted the next year to divest itself of extra stations in markets where it controlled more than one, such as Atlanta, where it ownedWPXA-TV.[5] The $73.5 million sale by Paxson of the operating rights and by Whitehead of the licenses for WNGM-TV andWOAC inCanton, Ohio, to Global Broadcasting Systems, Inc.,[6] was terminated a month later when the buyer failed to post an escrow deposit.[7]

From 1996 until September 1, 1997, WNGM-TV aired Paxson's Infomall TVinfomercial network, then switching to separate but similar home shopping programming, which was an issue at play in a cable carriage dispute withMediaOne over whether it had to be placed on a series of major Atlanta-area cable systems.[8]

"Hotlanta 34"

[edit]

In 1998,USA Broadcasting acquired WNGM for $50 million.[9] It was part of a larger deal between Paxson and USA that allowed Paxson-owned stations inNew Orleans andMemphis to make early exits from affiliation contracts with theHome Shopping Network, gave Paxson a station servingPortland, Oregon, and put USA Broadcasting in every top 10 market butDetroit.[10] After the USA acquisition, the home shopping programming was dropped and replaced with music videos fromThe Box—which led the FCC to greenlight the station's push for must-carry in the Atlanta area that August.[8]

In November 1999, WNGM was the third of four USAB stations afterMiami'sWAMI-TV to convert to USAB's new "CityVision" general entertainment format and became "Hotlanta 34" under new WHOT-TV call letters. The centerpiece of the plan was a three-year contract for the rights to telecastAtlanta Hawks basketball.[11] The move was made afterWATL (channel 36) opted not to renew its deal because of the expanding program offerings ofThe WB.[12] However, after the format failed to take off where it was introduced and the company registered operating losses of $62 million in 2000, Diller opted to sell the stations to Univision in 2001.[13]

Univision Georgia

[edit]

While some of the stations were used to startTelefutura, a second network, the purchase gave Univision its first ever broadcast outlet in Atlanta, where the Latino population had grown by 362 percent during the 1990s.[14] Under new WUVG call letters, channel 34 changed to Spanish-language programming on January 14, 2002.[15] While local news was not immediately added, WUVG began producing a public affairs program in Spanish,Nuestra Georgia (Our Georgia), the first such program on Atlanta television since 1997.[15]

News operation

[edit]

WUVG launched its news department in April 2011, with two daily half-hour evening newscasts at 6 and 11 p.m.—branded asNoticias 34 Atlanta (News 34 Atlanta)—anchored by Amanda Ramirez (now atWLII-DT) and Gianncarlo Cifuentes.[16] The station also maintained a partnership with WGCL-TV (nowWANF) for news coverage.[17]

The station's other local program is a weekend newsmagazine,Conexión Fin de Semana.[18]

Technical information

[edit]

Subchannels

[edit]

The station's signal ismultiplexed:

Subchannels of WUVG-DT[19]
ChannelRes.AspectShort nameProgramming
34.1720p16:9WUVG-DTUnivision
34.2UNM-HDUniMás
34.3480i4:3GetTVGet
34.416:9NoseyNoseyMPEG-4 video
34.5ShopLCShop LCMPEG-4 video
34.6MSGoldMovieSphere Gold
34.7BT2InfomercialsMPEG-4 video
  Subchannel broadcast withMPEG-4 video

Translator

[edit]

WUVG-DT maintains a digital replacement translator, which enhances channel 34's coverage in the city of license, Athens.

City of licenseCall signChannelERPHAATFacility IDTransmitter coordinates
AthensWUVG-DT (DRT)3513.5 kW111.3 m (365 ft)4881333°59′36″N83°24′56″W / 33.99333°N 83.41556°W /33.99333; -83.41556 (WUVG-DT (DRT))

Analog-to-digital conversion

[edit]

WUVG shut down its analog signal, overUHF channel 34, on June 12, 2009, as part of thefederally mandated transition from analog to digital television.[20] The station's digital signal remained on its pre-transition UHF channel 48, usingvirtual channel 34; it was later repacked to channel 18.

References

[edit]
  1. ^"Facility Technical Data for WUVG-DT".Licensing and Management System.Federal Communications Commission.
  2. ^abBatts, Mollie (April 19, 1989)."Athens television hits the airwaves".The Red and Black. RetrievedSeptember 9, 2021.
  3. ^abcGoldberg, Steve (February 14, 1989)."Hometown TV coming to Athens".Atlanta Journal-Constitution. pp. 1D,9D. RetrievedSeptember 16, 2021.
  4. ^"Paxson to buy TV station in N. Carolina".Miami Herald. May 1, 1996. p. 7B.
  5. ^Waresh, Julie (April 3, 1997)."Paxson selling 2 stations". p. 1D,7D. RetrievedSeptember 16, 2021.
  6. ^"Paxson sales bring $150 million".Palm Beach Post. April 4, 1997. p. 1D. RetrievedSeptember 16, 2021.
  7. ^"Paxson terminates pact with Global".Miami Herald. May 17, 1997. p. 1C. RetrievedSeptember 16, 2021.
  8. ^ab"Memorandum Opinion & Order (DA 98-1654)". Federal Communications Commission. August 18, 1998. RetrievedSeptember 16, 2021.
  9. ^"Paxson planning to buy Oregon TV station".Palm Beach Post. March 13, 1998. p. 2D. RetrievedSeptember 16, 2021.
  10. ^Paxman, Andrew (March 12, 1998)."Paxson, Diller shop & swap TV outlets".Variety. RetrievedSeptember 16, 2021.
  11. ^Littleton, Cynthia (September 16, 1999)."Diller will Hawk WHOT in Atlanta".Variety. RetrievedSeptember 16, 2021.
  12. ^Rogers, Prentis (September 16, 1999)."WHOT to carry Hawks".Atlanta Journal-Constitution. p. G6. RetrievedSeptember 16, 2021.
  13. ^McClellan, Steve (December 11, 2000)."Univision speaks Barry's lingo: $1.1B"(PDF).Broadcasting & Cable. pp. 18–19. RetrievedSeptember 7, 2021.
  14. ^Druckenmiller, John (May 17, 2001)."Atlanta TV station to switch to all-Spanish".Atlanta Journal-Constitution. pp. A1,A19. RetrievedSeptember 16, 2021.
  15. ^abRodriguez, Yolanda (January 14, 2002). "International Atlanta: Spanish TV station is now live on metro dial".Atlanta Journal-Constitution. pp. B1,B5.
  16. ^Brown Rodríguez, Alberto (April 14, 2011). "Univision 34 Atlanta lanza noticiero diario" [Univision 34 Atlanta launches daily newscast].MundoHispánico. p. A30.ProQuest 865391146.
  17. ^Miller, Mark K. (August 31, 2017)."WGCL, WUVG Form News Sharing Partnership".TVNewsCheck. RetrievedSeptember 16, 2021.
  18. ^Malone, Michael (December 9, 2019)."Traffic at the Top in Atlanta Ratings Race".Broadcasting & Cable. RetrievedSeptember 16, 2021.
  19. ^"Digital TV Market Listing for WUVG-DT".RabbitEars.info. RetrievedJanuary 26, 2017.
  20. ^"DTV Tentative Channel Designations for the First and Second Rounds"(PDF). Archived fromthe original(PDF) on August 29, 2013. RetrievedMarch 24, 2012.

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