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| Broadcast area | Berkshire County, Massachusetts;Bennington County, Vermont |
| Frequency | 100.1MHz |
| Branding | Whoopee |
| Programming | |
| Format | Classic hits |
| Ownership | |
| Owner |
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| History | |
First air date | July 12,1964 (as WMNB-FM) |
Former call signs |
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Call sign meaning | Whoopie[1] |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 4821 |
| Class | A |
| ERP | 1,150 watts |
| HAAT | 158.8 meters (521 ft) |
Transmitter coordinates | 42°41′54.2″N73°3′52.3″W / 42.698389°N 73.064528°W /42.698389; -73.064528 |
| Repeater | 95.9 WBEC-FM HD2 (Pittsfield) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | wupe |
WUPE-FM (100.1MHz) is aclassic hits radio station owned byTownsquare Media. Licensed toNorth Adams, Massachusetts, United States, WUPE-FM servesPittsfield.[3]
The station went on the air July 12, 1964,[4] as WMNB-FM, owned by the Hardman family along with WMNB (1230 AM) and theNorth Adams Transcript.[5] The Hardmans sold Northern Berkshire Broadcasting to Donald A. Thurston in 1966;[6] the company became Berkshire Broadcasting after the purchase ofWSBS inGreat Barrington in 1968.[7] By 1973, WMNB-FM had abeautiful music format, separately-programmed from the AM station[8] (though even at WMNB-FM's inception the two stations did not duplicate more than thirty percent of their programming[5]). The callsign was modified to simply WMNB on January 30, 1988,[9] after the AM station was renamedWNAW. During the mid-1990s, WMNB's format incorporatedsmooth jazz andsoft adult contemporary programming;[10] as a whole, however, it remained one of the few remaining beautiful music stations.[11]
Vox Communications purchased Berkshire Broadcasting in November 2003,[12] with the sale closing in May 2004.[13] The next month, WMNB began simulcasting an oldies genre with another Vox station, WUPE (95.9).[14] The station took the WUPE-FM callsign two years later, as part of a larger shuffle resulting inWBEC-FM moving from 105.5 (nowWWEI) to 95.9.[15] WUPE-FM's programming also began to be heard on anAM station in Pittsfield on1110 AM.[16] Vox transferred most of its stations to Gamma Broadcasting in late 2012.[17] In August 2013, Gamma reached a deal to sell itsBerkshire County radio stations, including WUPE-FM, to Reed Miami Holdings;[18] the sale was canceled on December 30, 2013.[19]
WUPE-FM's tower, along with an adjacent cell tower, collapsed on March 29, 2014, as a result of high winds, forcing the stationoff the air. The station stated that it would resume broadcasting with a temporary antenna by April 1. WUPE's simulcast on 1110 AM in Pittsfield and its web stream were not affected by the tower collapse.[20]
In October 2016, Gamma Broadcasting agreed to sell its stations toGalaxy Communications;[21] the sale fell through, and in 2017 the stations were acquired by Townsquare Media.[22]
In March 2025, Townsquare moved WUPE-FM's Pittsfield simulcast from 1110 AM, which went off the air and surrendered its license, to the secondHD Radio channel of WBEC-FM. WBEC-FM HD2, as had WUPE AM in its final years, serves as the primary station fortranslator station W277CJ (103.3 FM) in Pittsfield.[23]