 | |
| |
|---|---|
| Broadcast area | Philadelphia metropolitan area |
| Frequency | 1680kHz |
| Branding | La Unika (The Unique) |
| Programming | |
| Language | Spanish |
| Format | Latin music–Spanishtalk radio |
| Affiliations | TUDN Radio |
| Ownership | |
| Owner |
|
| History | |
First air date | May 1999 (1999-05)[1] |
Former call signs | WAXK (1998) |
Call sign meaning | "World Takes, Trenton Makes" (variation of the slogan on theLower Trenton Bridge) |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 87111 |
| Class | B |
| Power |
|
Transmitter coordinates | 39°53′16″N75°0′4″W / 39.88778°N 75.00111°W /39.88778; -75.00111 |
| Links | |
Public license information | |
| Website | www |
WTTM (1680AM) is a radio station broadcasting aLatin music andSpanish-languagetalk format to thePhiladelphia metropolitan area. The station has its studios and offices inPhiladelphia and its transmitter site inCherry Hill, New Jersey. The station is owned byMulticultural Radio Broadcasting, Inc and licensed to Multicultural Radio Broadcasting Licensee, LLC.[3]
WTTM originated as the expanded band "twin" of an existing station on the standard AM band.
On March 17, 1997, theFederal Communications Commission (FCC) announced that 88 stations had been given permission to move to newly available "Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz, withWHWH inPrinceton, New Jersey, authorized to move from 1350 to 1680 kHz.[4] Aconstruction permit for the expanded band station was assigned the call letters WAXK on March 6, 1998, although the call sign was changed to WTTM twenty days later,[5] adopting call letters that had just been removed from its longtime home on920 AM inTrenton, New Jersey.
The FCC's initial policy was that both the original station and its expanded band counterpart could operate simultaneously for up to five years, after which owners would have to turn in one of the two licenses, depending on whether they preferred the new assignment or elected to remain on the original frequency.[4] As a result WHWH went off the air on Friday, April 7, 2006, at midnight. However, WHWH was allowed to return to the air in May 2007 after the FCC relaxed the rule, and both stations have remained authorized. One restriction is that the FCC has generally required paired original and expanded band stations to remain under common ownership.[6][7]
The new WTTM reached the air in May 1999,[1] with asports radio format, mostly broadcasting programming fromESPN Radio. In 2002, the station was sold fromNassau Broadcasting toMulticultural Radio Broadcasting Inc. MRBI leased the station to EBC Radio to program the station with a South Asian Indian format. The lease arrangement ended in 2005, and shortly thereafter the station's city of license was relocated from Princeton to Lindenwold, moving it into the Philadelphia radio market.
WTTM began carryingESPN Deportes Radio during the nighttime hours on April 1, 2019, the network's programming was provided to the station by Spanish Sports Productions, who also produces WTTM's Spanish-languagePhiladelphia Phillies andEagles broadcasts.[8] The launch came two months beforeESPN announced on June 11, 2019, that ESPN Deportes Radio would cease operations on September 8.[9] After ESPN Deportes Radio was discontinued on September 8, 2019, the station became an affiliate of TUDN Radio.[10]