| Broadcast area | Somerset, Kentucky |
|---|---|
| Frequency | 93.9MHz |
| Branding | K93 Country |
| Programming | |
| Format | Country music |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WSEK,WSFC,WJQQ,WLLK-FM | |
| History | |
First air date | August 16, 1985 (1985-08-16) (as WJDJ) |
Former call signs | WJDJ (1985–1998) WWZB (1998–2001) WLLK (2001–2005) WLLK-FM (2005) WSEK (2005–2016) |
Call sign meaning | W SomErset,Kentucky |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 37027 |
| Class | C2 |
| ERP | 50,000watts |
| HAAT | 150 meters (490 ft) |
Transmitter coordinates | 37°09′15″N84°27′35″W / 37.15417°N 84.45972°W /37.15417; -84.45972 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | k93country.iheart.com |
WSEK-FM (93.9MHz) is aradio station broadcasting acountry music format. Licensed toBurnside, Kentucky, it serves the south-central region of the state, specifically theSomerset andLake Cumberland areas. It can also be received inLondon andCorbin, and as far north as theLexington area. The station is owned byiHeartMedia, Inc. and features programming fromPremiere Networks.[2]
The station went on the air asWJDJ on August 16, 1985,[3] and was launched by sisterAM station WKEQ (910; nowWSEK), with aTop 40/CHR format with some oldies and local sports coverage blending in, and was an affiliate ofNBC Radio Network'sThe Source network.[4] The station quickly became the only CHR station in the area but was mixed in with local high school sports coverages as well.
Prior to the station's launch, Top 40 titles were previously played onadult contemporary stationWCTT-FM inCorbin within a 35-mile radius and a strong signal, as well as a moderate signal of AC stationWVLK-AM inLexington. In 1984, Corbin received another adult contemporary station with a strong signal to the Somerset market, formerMOR stationWYGO-FM, which around the same time, WYGO also became affiliates with bothDan Ingram's Top 40 Satellite Survey, andCasey Kasem's (laterShadoe Stevens')American Top 40 despite being an AC station. This lasted until WYGO dropped the AC format in March 1989. This left WCTT the only AC station in the Somerset market and WJDJ the only CHR station in the Somerset market.
However, before the launch of WJDJ in 1985, Mainstream Top 40 listeners at the time were either easily directed to listen toWLAP-FM orWFMI in Lexington in the north orWOKI inKnoxville in the southeast, both of which have a radius of 60 miles. Knoxville would later have another Mainstream Top 40 station,WTNZ-FM, the following year in 1986.
The Top 40/CHR format WJDJ had lasted until mid-January 1991 when the station dropped Top 40 and flipped to anAOR format, leaving the Somerset area without a Top 40 station but titles from the format can still be heard in AC stations in the area, neighboring Corbin's WCTT-FM and the moderate signal of Lexington's WVLK-AM. Once again, this led Top 40 listeners in the Somerset area to direct either to WLAP-FM in Lexington or WOKI in Knoxville.
WJDJ's AOR format lasted for only a couple of years until it flipped to anoldies format during the second half of the 1990s, featuring programming fromWestwood One. In October 1996, the station ultimately became an all-1970s format.
On September 14, 1998, the station changed itscall sign to WWZB as an adult contemporary station; it changed to WLLK on April 10, 2001, to WLLK-FM on August 2, 2005, to WSEK on August 9, 2005, as a country station, and to WSEK-FM on June 1, 2016.[5]
