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|---|---|
| Broadcast area | Rockford, Illinois |
| Frequency | 95.3MHz |
| Branding | 95.3 The Bull |
| Programming | |
| Format | Country |
| Ownership | |
| Owner |
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| WXRX,WNTA,WGFB | |
| History | |
First air date | 1970 (1970) |
Former call signs |
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| Technical information[3] | |
Licensing authority | FCC |
| Facility ID | 59620 |
| Class | A |
| ERP | 1,250watts |
| HAAT | 156 meters (512 ft) |
Transmitter coordinates | 42°17′28″N89°09′50″W / 42.291°N 89.164°W /42.291; -89.164 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
WRTB (95.3FM, "The Bull") is acountry musicradio stationlicensed to serveWinnebago, Illinois, and serving theRockford market. Before flipping to country, WRTB used theBob FM format from August 1, 2006, to February 21, 2014.
The stations call letters were WRVI beginning in 1967, then WYFE-FM from 1974 to 1985. Its sister station wasWYFE (1150 AM), now silent. Together they were known locally as "The Great Ones...AM 1150 and FM 95" airing 'gold' formats.
Its call letters were changed to WKMQ in 1985, and flipped its format toadult contemporary under the branding "KMQ". Its adult contemporary music format lasted until 1989 when it flipped to a popularoldies format. In 2000, the oldies format was changed toclassic hits as Y95 and call letters WYHY. The first lineup of WYHY featured Riley O Neil and Sky Drysdale, within the first ratings period the station went to #1. From 2002 to 2003 the station evolved into aclassic rock format, and syndicatedBob & Tom moved from sisterWXRX. In the mid-2000s following the sale to Maverick Media, the station changed formats again to Bob FM and call letters to WRTB.
On February 21, 2014, at 3:00 pm, WRTB changed their format to country, branded as "95.3 The Bull". The last song on 95.3 Bob FM wasTalk To Ya Later byThe Tubes, while the first song on 95.3 The Bull wasHow Do You Like Me Now?! byToby Keith.[4]
In 2024, WRTB was nominated for "Radio Station of the Year (Small Market)" at 59th AnnualAcademy of Country Music Awards.[5]
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