 | |
| Broadcast area | Roanoke-Lynchburg, Virginia New River Valley Southside Virginia |
|---|---|
| Frequencies | 96.3MHz (HD Radio) |
| Branding | 96.3 ROV Rocks |
| Programming | |
| Format | Classic rock[1] |
| Subchannels | HD2:Black Information Network |
| Affiliations | John Boy and Billy Performance Racing Network (PRN Radio) Sixx Sense |
| Ownership | |
| Owner |
|
| WJJS,WROV-HD2,WJJX,WSTV,WYYD | |
| History | |
First air date | January1950[2] |
Former call signs | WMVA-FM (1950–1989) |
Call sign meaning | WRockOfVirginia |
| Technical information[3] | |
Licensing authority | FCC |
| Facility ID | 37747 |
| Class | C1 |
| ERP | 14,000watts |
| HAAT | 633 meters (2,077 ft) |
Transmitter coordinates | 37°7′0.0″N80°0′58.0″W / 37.116667°N 80.016111°W /37.116667; -80.016111 |
| Translator | HD2: 96.7 W244AV (Blacksburg, etc.) |
| Links | |
Public license information | |
| Webcast | WROV-FM Webstream |
| Website | WROV-FM Online |
WROV-FM (96.3MHz) is a commercialFMradio stationlicensed toMartinsville, Virginia. WROV-FM is owned and operated byiHeartMedia[4] and airs aclassic rockradio format. WROV-FM's signal covers theRoanoke-Lynchburgmedia market, including theNew River Valley and theSouthside of Virginia.
WROV-FM has studios and offices on Brandon Avenue in Roanoke and itstransmitter is inBoones Mill, Virginia.
WROV-FMHD2 carries an African-American-orientednews/talk format under the branding "Roanoke's BIN 96.7".[5]
On November 18, 2020, WROV-FMHD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7". The alternative rock format continues on WSTV-HD2 and W245BG.[6]
WROV-FM first signed on the air in January 1950 asWMVA-FM.[7] It was asister station toWMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (nowWGMN), and undertook a move of WMVA-FM to Roanoke.
The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming.[8] In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to startWROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.[9][10]