| Simulcast ofWXGT Columbus | |
|---|---|
| Broadcast area | |
| Frequency | 1550kHz |
| Branding | Rumba 92.9 |
| Programming | |
| Language | English |
| Format | Spanish tropical |
| Affiliations | ABC News Radio |
| Ownership | |
| Owner |
|
| History | |
First air date | January 18, 1961; 64 years ago (1961-01-18) |
Former call signs |
|
Call sign meaning | Disambiguation of WWCD (former branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 54557 |
| Class | D |
| Power |
|
Transmitter coordinates | 40°17′56″N83°02′46″W / 40.29889°N 83.04611°W /40.29889; -83.04611 |
| Translator(s) | 92.9 W225CM (Delaware) |
| Links | |
Public license information | |
| Webcast | Listen live |
WQCD (1550AM) is a commercialSpanish tropical radio station licensed to serveDelaware, Ohio, locally owned by Brent Casagrande through licensee Delmar Communications, Inc. The station primarily serves theDelaware County region and the northern portion of theColumbus metropolitan area as a full-time simulcast ofWXGT inColumbus. In addition to a standardanalog transmission, WQCD is relayed over analog Delawaretranslator W225CM (92.9 FM), and is also available online; as WXGT's FM translator W225CS (92.9 FM) also broadcasts on the same frequency, WXGT and WQCD brand as "My 92.9". The WQCD/WXGT studios are located in Columbus's Brewery District, while the WQCD transmitter is located in Delaware.
The station broadcasts at 5,000 watts during the day and 29 watts at night as a Class D operation, to protect nearbyClass-A clear-channel stationCBEFWindsor, Ontario.
The station signed on the air in October 1960 as WDLR.[2] Thecall sign represented the station's city of license: Delaware. Initially locally owned through Delaware Broadcasting, Inc., the station was purchased in 1968 by Cardinal Communications Group which was the broadcast arm of tobacco conglomerateR. J. Reynolds. In 1973, it was sold to Radio Delaware Incorporated which was principally owned by James N Shaheen.
In the early 1990s, WDLR was famous among Ohio Wesleyan students for its lunchtime program "Tradio", hosted by Stu Sisk.
In 1997, Radio Delaware sold the station to Fifteen Fifty Corporation which was owned by Patrica Casagrande of Powell, Ohio[3] and her son Robert G. Casagrande - best known asWCMH helicopter pilot Robb Case - who died in September 2007 at age 50 from cancer.[4]
Prior to taking back the WDLR call sign in July 2007, the station used WXOL after June 9, 2004.[5]
In summer 2008, WDLR was acquired by ICS Holdings, Inc., which is owned principally by Mark Litton.
For several years, WDLR was a Spanish languageRegional Mexican music format under the branding "La Jefa 1550" and was geared to the Hispanic communities of the greaterColumbus area. "La Jefa" is Spanish for "The Chief" and the name of the branding of a group of similarly related branded format stations, many of which owned byUnivision Radio. During this time, the station was also the local affiliate ofThe Don Cheto Show in morning drive.[6]
In 2014, WDLR flipped from Regional Mexican to a gold-based 1970s/1980sadult contemporary format under the name "Local 1550". WDLR - along with sister stationWQTT inMarysville - had derived a portion of its programming fromScott Shannon'sThe True Oldies Channel fromCumulus Media Networks.[7] After distributorCumulus Media Networks discontinuedThe True Oldies Channel in June 2014, WDLR began programming their music format in-house.
ICS Holdings sold WDLR, along withWQTT andWVXG, to Delmar Communications, Inc. effective December 30, 2014. The price for the transaction was $250,000.
WDLR began simulcasting its programming on 92.9 FM in June 2016. The FM signal is transmitted from the same location as the AM towers, off U.S. 36/State Route 37 on the east side of Delaware. On July 15, 2020, WDLR began an additional simulcast on WVKO (nowWXGT) and its translator W225CS, both located in Columbus. Weeks later, WDLR adopted a new format and slogan called "My 92.9". The format now includes hits from the 2000s, as well as a different song lineup. During this era, the station broadcast high school football and basketball, along with serving as the Delaware affiliate for theCleveland Indians Radio Network, and also served as the flagship station for coverage of the annualLittle Brown Jug horse racing event. WDLR was a local affiliate forABC News Radio,ONN Radio[8] and theOhio Ag Net[9] and carried hourly updates fromFox Sports Radio and localized weather forecasts fromWeatherBug.[10]
On September 1, 2020, WDLR and WMYC re-branded as "My 92.9".[11] On November 21, 2020, WMYC would drop the format to adopt an alternative rock format under the operation of WWCD Limited; at that time, it was similarly announced that WDLR would begin simulcasting the new format of WMYC on January 1, 2021.[12] The station changed its call sign to WQCD on December 8, 2020.[13]
Thelocal marketing agreement with WWCD Limited ended on January 31, 2024. On February 1, Delmar Media launched an in-house alternative rock format on WWCD (the former WMYC; renamed WXGT) and WQCD as "93X".[14] Delmar announced that the first ten days of "93X" would be commercial-free, and that the station would carry news updates from ABC News Radio.[15] After five weeks, WXGT and WQCD moved to anoldies format on March 8, 2024, returning to the "My 92.9" branding used in 2020 and retaining the ABC affiliation; Delmar had continued to use the "My" branding in the Delaware area onWDLR (1270 AM).[16]
On March 18, 2025, WQCD changed their format from oldies to Spanish tropical, branded as "Rumba 92.9" (Temporary format; WQCD will be changing to Regional Mexican as "La Grande 92.9 on April 1).[17]
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | Transmitter coordinates | FCC info |
|---|---|---|---|---|---|---|---|---|
| W225CM | 92.9 FM | Delaware, Ohio | 142214 | 250 | 76 m (249 ft) | D | 40°17′57″N83°02′45″W / 40.29917°N 83.04583°W /40.29917; -83.04583 | LMS |