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| Simulcast ofKYW,Philadelphia | |
|---|---|
 | |
| |
| Broadcast area | Philadelphia metropolitan area |
| Frequency | 103.9MHz |
| Branding | KYW Newsradio |
| Programming | |
| Language | English |
| Format | All-news radio |
| Affiliations | |
| Ownership | |
| Owner |
|
| History | |
First air date | November 1, 1960; 65 years ago (1960-11-01) |
Former call signs |
|
Call sign meaning | Philadelphia |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 30572 |
| Class | A |
| ERP | 270 watts |
| HAAT | 338 meters (1,109 ft) |
Transmitter coordinates | 40°2′30″N75°14′10″W / 40.04167°N 75.23611°W /40.04167; -75.23611 |
| Links | |
Public license information | |
| Webcast | Listen live (via Audacy) |
| Website | www |
WPHI-FM (103.9MHz) is acommercial radio stationlicensed toJenkintown, Pennsylvania, and serving thePhiladelphia metropolitan area. The station is owned byAudacy, Inc.,simulcasting anall-news radioformat with co-ownedKYW (1060 AM). Its studios are located in Audacy's corporate headquarters inCenter City, Philadelphia.
WPHI-FM has aneffective radiated power (ERP) of 270 watts, as aClass A station. Thetransmittertower is in theRoxborough neighborhood ofPhiladelphia (40°02′30.1″N75°14′10.1″W / 40.041694°N 75.236139°W /40.041694; -75.236139).[2] The station is short-spaced due to adjacent channel interference fromWMGM inAtlantic City,WXCY-FM inHavre de Grace, Maryland, andWNNJ inNewton, New Jersey (all located on 103.7 FM), andWAEB-FM inAllentown andWNNK inHarrisburg (both located on 104.1 FM).
The stationsigned on the air November 1, 1960. Its originalcall sign was WIBF-FM and it was owned by Fox Broadcasting, not related to the more recentFox television network. The call letters stood for the station's owners, brothers William and Irwin Fox and their father Benjamin Fox, a local real estate developer.
In the 1960s and 1970s, the station featured a format ofMOR,big bands,Dixieland jazz and the area's first FMcountry music show, plus religious and ethnic programs. By the mid-1970s, the station switched toChristian radio and ethnic programming during the day andSpanish-languagetropical music at night. TheBarry Reisman Show, featuringJewish music and talk, was broadcast during the afternoondrive time from 1969 through the station's sale in 1992. In 1965, the station picked up a television sister in WIBF-TV, channel 29 (nowFox Television Stations-ownedWTXF-TV, unrelated to the Philadelphia Fox family).
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In October 1992, the station was sold by the Fox family to Jarad Broadcasting.[3] On November 9, 1992, at midnight, co-ownedWDRE fromGarden City, New York, startedsimulcasting itsmodern rock programming with WIBF-FM. WIBF's branding was changed to "103.9 WDRE" to match the New York station. The simulcasting was part of a large effort by Jarad called "The Underground Network", a group of seven stations from across the country simulcasting WDRE.[4][5] In 1995, the network ceased operations, as WDRE in New York changed its call letters back toWLIR. The cessation of the network then made WIBF-FM in Philadelphia an independent, local modern rock station. WIBF-FM then changed its own call sign to WDRE - "We DaRE to be Different" - to match its branding.
WDRE used the slogan "Philly's Modern Rock". "Alive" byPearl Jam was the first song played on WDRE.[6]
The station helped launch the careers of several famous disc jockeys and broadcasters. They includePreston Elliot andSteve Morrison of thePreston and Steve morning show onWMMR, Bret Hamilton ofWCAU-TV, Marilyn Russell (formerly ofY100,WXPN,WMGK, andWOGL),Jim McGuinn (also known as Rumor Boy), the former Program Director ofWPLY, and Mel "Toxic" Taylor, who went on toWYSP. Taylor (formerly of WPST andWIFI) was the first DJ hired for the only two shows that were live from Philadelphia each week.
When WDRE Philadelphia became a local radio station in 1995, talent was hired from within the city (e.g. Bret Hamilton, formerly ofWIOQ) and outside of the city. While WDRE never became a true mainstream radio station in the Philadelphia radio market due to its weak signal, the station gained a cult status. As a result, events like the station's music festival (known as "DREfest") sold out to a crowd of over 25,000 people.
In December 1996,Radio One acquired WDRE from Jarad, and on December 16, WDRE announced that the station would flip to a then-undisclosed format in February 1997.[7][8][9]
With the pending format flip, the staff at WDRE organized a concert called "Bitterfest", which was to be held at The Electric Factory. The concert featured local actsG Love and theFun Lovin' Criminals, and was created to celebrate the life of WDRE as a local institution for modern rock. On February 7, 1997, "Bitterfest" was held to a sold-out crowd of over 3,000 people, with all of the WDRE staff present at the event. At midnight on February 8, 1997, as the crowd at "Bitterfest" chanted "'D-R-E! 'D-R-E! 'D-R-E!", a lucky (or unlucky) listener was selected to "pull the plug" on WDRE, with the station ending with the first song that started the format: Pearl Jam's "Alive".[10][11][12][13] Two of the WDRE disc jockeys (Preston Eliot, Bret Hamilton) went toY100, as did 'DRE Program Director Jim McGuinn, and midday and Sunday night DJ Marilyn Russell (as Promotions Director for Y100). Y100 was also bought out by Radio One in 2000, and flipped in 2005 tourban contemporary.
On February 10, 1997, after a weekend ofstunting withclassic soul music, the station flipped tourban contemporary, branded as "Philly 103-9".[14][15][16] The call letters were soon changed to WPHI. When the station rebranded as "The Beat" in April 2002, it shifted torhythmic top 40.[17] By2006,Radio & Records/Nielsen BDS moved it to the urban contemporary panel.Mediabase followed suit in2011, completing the rhythmic to urban shift.
On February 27, 2005, Radio One moved the "Beat" format to the 100.3 frequency, which was formerlyY100. 103.9 then flipped tourban gospel, branded as "Praise 103.9".[18] The call sign was changed to WPPZ-FM on March 3.
Except for "TheYolanda Adams Morning Show" and CeCe McGhee weekday afternoons, the station ran without DJs throughout the day until August 2007. In late August, the addition of performerLonnie Hunter from Chicago was named the midday personality along with Sheik Meah. Motivational speakerLes Brown was added on Sundays from 7–9pm. In September, Pastor Alan E. Waller joined the staff to do a Saturday morning show from 10–11:00 and two more weekend shows were added. The "Holy Hip-Hop Show" was added on Saturdays from 7–9pm and a Christian dating show was added on Sundays from 9–11pm.
WPPZ's staff includes Lonnie Hunter, Brother Marcus, and CeCe Magee. Former DJs include Church Lady (2007–2008), Ed Long (2005–2007), CoCo Brother (2011–2013), and Les Brown and B.I.G. C.I.T.Y. (2008–2009; 2009–present).
On September 27, 2016, at midnight, WPPZ and WPHI swapped frequencies, with "Praise" moving to 107.9 FM, and "Boom" moving to 103.9 FM. It also marked the return of the WPHI call letters to the frequency that originated the call letters. With the change, WPHI'sclassic hip hop format shifted to urban contemporary; the classic hip hop songs were reduced to just a few per hour, with the station now emphasizing currents and recurrents. This marks the fourth attempt by Radio One to compete against long dominantWUSL.[19]
Eight months after WPHI's format switch,WISX flipped to a classic hip hop-leaningrhythmic AC on June 30, 2017. On December 24, 2019, WPHI rebranded as "Hip Hop 103.9".[20]
On November 5, 2020, Urban One announced that it would swap WPHI-FM,WHHL and the intellectual property ofWFUN-FM inSt. Louis, andWTEM in Washington, D.C. toEntercom, in exchange forWBT/WBT-FM,WFNZ andWLNK inCharlotte, North Carolina. Under the terms of the deal, Entercom would take over operations of WPHI-FM under alocal marketing agreement (LMA) on November 23, and flip it to a simulcast ofKYW.[21] Ahead of the change, the "Hip Hop" format and branding moved toWRNB on November 16, and the two stations simulcast for a week. The change in ownership and format took place at midnight on November 23.[22][23] The swap was consummated on April 20, 2021. The WPHI call letters were retained to prevent competitor re-use (Nielsen's measurement systems no longer require specific callsign verification by panelists).
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