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| Channels | |
| Branding | |
| Programming | |
| Affiliations | |
| Ownership | |
| Owner |
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| History | |
| Founded | February 22, 2011 |
First air date |
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Former call signs | W16DE-D (CP, 2011–2014) |
Call sign meaning | NBC for Jackson |
| Technical information[3] | |
Licensing authority | FCC |
| Facility ID | 185218 |
| Class | LD |
| ERP | 15kW |
| HAAT | 78.5 m (258 ft) |
| Transmitter coordinates | 35°36′11.3″N88°47′52.2″W / 35.603139°N 88.797833°W /35.603139; -88.797833 |
| Links | |
Public license information | LMS |
| Website | |
WNBJ-LD (channel 39) is alow-power television station inJackson, Tennessee, United States, affiliated withNBC andThe CW Plus. The station is owned by Coastal Television Holdings, and maintains studios on North Highland Avenue and a transmitter near the corner of Commerce and Iselin streets, both in downtown Jackson.
Plans for an NBC affiliate in Jackson originated with the 2011 acquisition of formerTBN repeater W35AH channel 35[4] from the Minority Media and Television Council (an organization designed to preserve equal opportunity and civil rights in the media) by New Moon Communications, as part of a package deal that also included former TBN repeaters inDothan, Alabama;Jonesboro, Arkansas; andOttumwa, Iowa. Of the four stations, only the Dothan station became NBC, but under different owners, asWRGX-LD. KJNE-LP in Jonesboro was sold to Waypoint Media,LLC ofMeridian, Mississippi, owners ofFox/CBS affiliateKJNB-LD (and eventually became a satellite of that station),[5] while the licenses in Ottumwa (KUMK-LP)[6] and Jackson (whose transmitter would be re-called WZMC-LP) would later be canceled, with the Jackson station canceled in July 2013.[7]
The history of WNBJ-LD originates with the station's construction permit granted in 2011, under the call sign W16DE-D. The current WNBJ-LD call letters replaced their previous translator-style call sign on July 9, 2014.
In September2014, it was confirmed that WNBJ would sign on as an NBC affiliate for the Jackson market.[8][9]WMC-TV inMemphis orWSMV inNashville were previously the default NBC affiliates for the Jackson area using a very strong antenna, or through cable television. Some of the far northern parts of the local media market (e.g. northernGibson County north ofTrenton) could pick upWPSD inPaducah, Kentucky until theDTV transition for full-power stations took place in 2009.
On October 6, 2014, WNBJ went on the air first via Dish Network channel 6 at 11:30 a.m.CDT. OTA followed on November 6, 2014, and Direct TV in January 2015. The station was signed-on by a local group known as Jackson TV, LLC, who then entered into an outsourcing agreement with Waypoint Media to allow Waypoint to operate the station.[10]
NBC was the last of theBig Four television networks to have a local outlet in Jackson. Currently, The Jackson Energy Authority's cable system still pipes in most of the major outlets in Memphis, including WMC-TV. CBS affiliateWTVF is the only Nashville-based media outlet offered on JEA's cable lineup, with WNBJ-LD replacing WSMV on cable channel 4.
WNBJ was the second television station in the Jackson market to sign on exclusively in digital, about eight to nine months after WYJJ-LD.
On February 23, 2016, the station's original owners agreed to merge WNBJ-LD's licensee with a subsidiary ofSagamoreHill Broadcasting.[11] The merger was completed on April 1.[12]
In July 2021, Waypoint announced that it would sell nine of its television stations, including WNBJ-LD, toCumming, Georgia—based Coastal Television for $36.9 million. The sale was completed on January 4, 2022.[13]
On August 6, 2018, a720pHD feed (branded as "West Tennessee's CW 39") ofThe CW's nationalCW Plus service was added to subchannel 39.2, succeeding cable-only "WBJK" as the CW Plus affiliate for the Jackson, Tennesseemarket.
In September 2019, theMyNetworkTV affiliation in Jackson, Tennessee moved to a secondary affiliation alongsideH&I on the third subchannel of WNBJ-LD afterWYJJ-LD (channel 27) became a fully automated station and its parent company ended all of its local programming efforts on its stations.
WNBJ's news operation launched August 28, 2017, with newscasts produced by the Independent News Network inLittle Rock, Arkansas, utilizing INN talent for all but local contributions.[14] Lon Tegels, a 30-year veteran at various television stations, includingWXXV-TV inBiloxi, Mississippi, became WNBJ's first news director. Reporters on the news team included Jackson Overstreet and Camila Rueda.[15]
Waypoint Media purchased the Independent News Network's centralized news operation in June 2019 and renamed it toNews Hub; News Hub was purchased by Coastal Television in July 2021.
As of 2018, WNBJ-LD aired 7½ hours of local newscasts, all weekdays at 6 p.m., 9 p.m. (on LD2[16]) and 10 p.m.
WNBJ airs a program calledExit82. Produced locally by Red Art Studios, it is a "concert/interview" format show that features "popular and up-and-coming musical talent from the Jackson and surrounding areas" who "perform original music".[17][18] The program is named afterI-40's interchange withUS 45 in Jackson.
WNBJ also airsHarmony Road andTennesseeGospel Show that showcases traditional andcontemporary Christian music, andVertical Descent, a local hunting show produced inChester County.
The station's digital signal ismultiplexed:
| Channel | Res. | Aspect | Short name | Programming |
|---|---|---|---|---|
| 39.1 | 1080i | 16:9 | NBC | NBC |
| 39.2 | 720p | CW | The CW Plus[20] | |
| 39.3 | 480i | Mynet | H&I &MyNetworkTV |
WNBJ is a low-power television station with 15,000watts of power; the station's signal gives WNBJ a coverage area comprising most of the Jackson market, or 94,110 television households, and the far eastern portion of the Memphis market. The Jackson market consists of viewers living inCarroll, Chester, Gibson,Hardin,Henderson, andMadison counties in West Tennessee. WNBJ's signal also covers parts ofCrockett,Hardeman,Haywood, northernFayette, andMcNairy counties in the Memphis market.[21] Hardin County is the only area within WNBJ's home market that is out of its broadcast range, though it is possible for local cable systems to receive the signal by alternate means, such as a fiber-optic connection or via Dish or DirecTV.
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