 | |
| Broadcast area | Greenville -Spartanburg -Asheville |
|---|---|
| Frequency | 102.5MHz (HD Radio) |
| Branding | 102.5 The Lake |
| Programming | |
| Format | Adult hits |
| Ownership | |
| Owner |
|
| WESC,WESC-FM,WGVL,WROO,WSSL-FM | |
| History | |
First air date | April 15, 1958; 67 years ago (1958-04-15) (as WHKP-FM) |
Former call signs | WKIT-FM (1958–1987) |
Call sign meaning | WMY I (former branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 59818 |
| Class | C1 |
| ERP | 43,000watts (analog) 1,750 watts (digital) |
| HAAT | 416 meters (1,365 ft) |
Transmitter coordinates | 35°13′20.00″N82°32′58.00″W / 35.2222222°N 82.5494444°W /35.2222222; -82.5494444 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 1025thelake.iheart.com |
WMYI (102.5FM) is acommercialradio stationlicensed toHendersonville, North Carolina. It serves theUpstate South Carolina andWestern North Carolina regions, includingGreenville,Spartanburg andAsheville. WMYI airs anadult hitsradio format and is owned byiHeartMedia, Inc. Itsstudios and offices are located in downtown Greenville.
WMYI has aneffective radiated power (ERP) of 43,000watts. Thetransmitter is shared withsister stationWESC-FM'stower, off YMCA Road, near the South Carolina/North Carolina border east of Cedar Mountain.[2] It also has an auxiliary transmitter that operates at 20,000 watts ERP, on theWUNF-TV tower onPinnacle Mountain. WMYI broadcasts usingHD Radio technology. Its HD-2digital subchannel formerly carried a format called "Lullabies," bedtime music for babies and toddlers.[3]
On April 15, 1958; 67 years ago (1958-04-15), the stationsigned on the air. Its originalcall sign wasWHKP-FM, co-owned withWHKP1450 AM, with studios on Chimney Rock Highway in Hendersonville.[4] It originally was powered at only 9,500 watts, a fraction of its current output. The two stationssimulcast acountry music format.
It later took thecall signWKIT-FM calling itself "Kit Country." Once a newer transmitter site with a taller tower was completed in 1987, the stationstunted an all-Beatles format.
After the Beatles stunt concluded, the station changed its call letters toWMYI, playingadult contemporary music and calling itself "MY 102.5." The new format kicked off with a 102-day music marathon playing over 41,000 songs in a row.
WMYI enjoyed success with the popular "Love and Hudson Morning Show." During the mid to late 1990s, the station, while still successful, had slipped in theArbitron ratings, but enjoyed a return to the top of the ratings by 2006. In Fall 2006, WMYI-FM was #1 both in age groups 12+ and 25-54 in the Greenville-Spartanburg market, surging past in-house country musicsister stationsWESC-FM andWSSL-FM, and evenurban contemporary market leaderWJMZ-FM. The station's ratings slipped after 2006, and have not returned to number one status since.
For several years until February 2009, the station aired all-1970s music on weekends until they were dropped in February 2009. However WMYI brought theme weekends back in August 2009 with "Flashback Weekends", playing 1970s and 1980s music. The station aired aSmooth Jazz brunch program on Sunday mornings. The station had "Commercial Free Music Hours" every weekday, running approximately every other hour, starting at 8:00AM.
On July 15, 2011 at midnight, the station updated its mainstream AC sound to a morehot adult contemporary format, dropping the 1970s music and many of the softer 1980s music that was once a staple of the station. It began using the updated positioner “The Fresh New Sound”, focusing on upbeat 1990s to present-day music, with some 1980s music sprinkled in. The first song played on the Hot AC format was “Raise Your Glass” byP!nk. Artists heard on the station includeKaty Perry,Lady Gaga andDaughtry. The station also debuted newjingles and liners, voiced by Sean Caldwell. Management dismissed some of the staff, including morning co-host Bill Love, who had been at the station for nearly 25 years. The station carried thesyndicated "Delilah" program on weekday evenings for many years until January 2012. In parts of November and much of December, WMYI switched to all-Christmas music.
In April 2012, after almost a year of continuing to report asadult contemporary after the format adjustment, the station started reporting as Hot AC toMediabase. Ratings slipped further under the Hot AC format. WMYI brought back Delilah, in an effort to boost ratings.[citation needed]
On October 31, 2019, the station switched early to all Christmas music, but this time under the temporary branding of "Christmas 102.5".[5] The name change would foreshadow a more dramatic shift at the end of the year.
WMYI debuted an adult hits format on December 31, 2019, at 4:00pm, branded as102.5 The Lake and primarily targeting the Upstate South Carolina Region. The first song played on "The Lake" wasJohn Mellencamp's "Hurts So Good".[6]
With the switch, WMYI has no local, in-personDJs. All announcements are made with pre-recorded voices. WMYI joined other iHeart adult hits stations identifying as "The Lake," includingWLKOCharlotte andWHLKCleveland. Unlike many other adult hits stations, WMYI has aclassic rock lean, placing it in primary competition withAudacy'sWROQ.