 | |
| Broadcast area |
|
|---|---|
| Frequency | 96.7MHz |
| Branding | Mix 96.7 |
| Programming | |
| Format | Hot adult contemporary |
| Ownership | |
| Owner |
|
| History | |
First air date | 1991; 34 years ago (1991) |
Call sign meaning | "Mix Auburn" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 22877 |
| Class | A |
| ERP | 3,500 watts |
| HAAT | 131 meters (430 ft) |
Transmitter coordinates | 32°33′54″N85°22′13″W / 32.56500°N 85.37028°W /32.56500; -85.37028 |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | mix967online |
WMXA (96.7FM) is aradio stationlicensed to serveOpelika, Alabama. The station is owned bySan Antonio–basediHeartMedia, through licensee iHM Licenses, LLC.
WMXA broadcasts ahot adult contemporary music format servingLee County, Alabama, andColumbus, Georgia.[2] The station's slogan is "Always #1 for Today's Best Music". WMXA consistently receives top awards for station and personalities, the latest coming in 2010 withThe Tige Rodgers Morning Show being named "Best Small Market Morning Show" in the state of Alabama and WMXA along with theZach Fox Morning Show being voted #1 "Best Of" Auburn-Opelika News.[3]
This station received its originalconstruction permit for a new FM station broadcasting with 3,000watts ofeffective radiated power on 96.7MHz from theFederal Communications Commission on June 24, 1991; 34 years ago (1991).[4] The new station was assigned the call sign WMXA by the FCC on June 28, 1991.[5]
In July 1991, while the station was still under construction, permit holder E.T. Communications, Inc., reached an agreement to transfer the permit to H&E Communications, a Partnership. The deal was approved by the FCC on August 20, 1991, and the transaction was consummated on August 21, 1991.[6] WMXA received itslicense to cover from the FCC on March 6, 1992.[7]
In July 1993, H&E Communications reached an agreement to sell this station to Fuller Broadcasting Company, Inc. The deal was approved by the FCC on October 18, 1993, and the transaction was consummated on November 30, 1993.[8]
In August 1998, Fuller Broadcasting Company, Inc., reached an agreement to sell this station to Root Communications License Company, L.P., as part of a five-station deal.[9][10] The deal was approved by the FCC on October 5, 1998, and the transaction was consummated in December 1998.[11]
In March 2003, Root Communications License Company, L.P., reached an agreement to sell this station to Qantum Communications subsidiary Qantum of Auburn License Company, LLC, as part of a 26 station deal valued at $82.2 million.[12] The deal was approved by the FCC on April 30, 2003, and the transaction was consummated on July 2, 2003.[13]
On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WMXA, to Clear Channel Communications (nowiHeartMedia), in a transaction connected to Clear Channel's sale ofWALK AM-FM inPatchogue, New York, toConnoisseur Media via Qantum.[14] The transaction was consummated on September 9, 2014.