| Broadcast area | Memphis metropolitan area |
|---|---|
| Frequency | 1240kHz |
| Branding | Power 104.1 The Source |
| Programming | |
| Format | Urban adult contemporary |
| Ownership | |
| Owner |
|
| Operator | ER Entertainment |
| History | |
First air date | 1990; 35 years ago (1990) |
Former call signs |
|
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 2801 |
| Class | C |
| Power | 580watts unlimited |
Transmitter coordinates | 34°58′57.0″N90°0′45.0″W / 34.982500°N 90.012500°W /34.982500; -90.012500 |
| Translators | 104.1 W281BR (Memphis, Tennessee) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | power1041thesource.com |
WMSO (1240AM) is anurban adult contemporary formattedbroadcastradio station licensed toSouthaven, Mississippi, serving MetroMemphis. WMSO is owned by Flinn Broadcasting, and operated under anLMA by ER Entertainment.[2]
On May 13, 2019, WMSO changed its format from southern gospel to urban oldies, branded as "Memphis Soul 104.1".[3]
On June 8, 2020, WMSO changed its format from urban oldies to classic hip hop, branded as "Bumpin 104.1".[4]
On November 13, 2023, WMSO changed its format from urban adult contemporary and gospel to Regional Mexican, branded as "El Gallo 104.1".[5]
On June 1, 2024, WMSO changed its format from Regional Mexican to urban adult contemporary, branded as "Power 104.1 The Source".[6]
WMSO programming is relayed to anFM translator, which gives the listener the choice ofFM withhigher qualitystereophonic sound. The translator is owned by Arlington Broadcasting Company.
| Call sign | Frequency | City of license | FID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| W281BR | 104.1 FM | Memphis, Tennessee | 89003 | 250 | D | LMS |
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