| Broadcast area | [1] |
|---|---|
| Frequency | 97.7MHz |
| Branding | News 97 & 98 |
| Programming | |
| Format | News/Talk (WLDN simulcast) |
| Ownership | |
| Owner |
|
| WKLA,WKLA-FM,WKZC,WLDN,WWKR | |
| History | |
First air date | 1970 (as WMTE-FM) |
Former call signs | WVXM (1/17/95-6/1/06) WMTE-FM (3/25/91-1/17/95) WRRK (1980s-3/25/91) WMTE-FM (1970-1980s) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 39787 |
| Class | A |
| ERP | 2,500watts |
| HAAT | 157 meters |
| Links | |
Public license information | |
WMLQ (97.7 FM, "News 97 & 98") is aradio station located inManistee, Michigan broadcasting anews/talk format, simulcastingWLDN 98.7 FM Ludington.
The station began broadcasting in 1970 under theWMTE-FM call sign (the currentWMTE-FM, at 101.5, is unrelated, but was a sister station of WMLQ for a short time in 2012 and 2013). In the 1980s, the station wasWRRK, playingTop 40 music. From 1995 to 2006, the station simulcastWVXU inCincinnati, Ohio asWVXM, an affiliate of the "X-Star Radio Network," which featured a variety of programs, including news, talk, jazz, and adult standards.
After WVXU was sold to the owners of classical stationWGUC in Cincinnati, all of WVXA's former repeater stations were sold off to other owners; 97.7 FM was purchased by Synergy Media, owners ofclassic rock stationWWKR inHart, Michigan. Synergy Media has installed a commercial Soft AC/Oldies/Easy Listening format on 97.7 FM as "The Coast."
The WMLQ calls were formerly used in the 1980s and 1990s at an FM station inRogers City, Michigan, which coincidentally also operated on the 97.7 FM frequency (it later moved to 96.7) and also played an AC format, under the name "Mello-Q." Also coincidentally, the original WMLQ in Rogers City later became WVXA, also an X-Star Radio Network affiliate; it is now WRGZ and simulcastsWATZ-FM, a commercialcountry music station inAlpena, Michigan.
On February 1, 2016, WMLQ switched to a simulcast of news/talk-formattedWLDN 98.7 FM Ludington. The "Coast FM" format is now heard on 101.5 WMTE-FM.
The station airs The Steve Gruber Show, the flagship program forThe Michigan Talk Network, on delay, in late mornings.
44°12′40″N86°17′53″W / 44.211°N 86.298°W /44.211; -86.298
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