| Broadcast area | Fayetteville metropolitan area |
|---|---|
| Frequency | 106.9MHz |
| Branding | Magic 106.9 |
| Programming | |
| Format | Urban adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WFNC,WRCQ,WQSM | |
| History | |
First air date | 1992 (as WIOZ) |
Former call signs | WIOZ (1992–1995) WKQB (1995–2005) WFVL (2005–2009)[1] |
Call sign meaning | WMaGicU |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 46948 |
| Class | C2 |
| ERP | 50,000watts |
| HAAT | 142.8 meters (469 ft) |
Transmitter coordinates | 34°59′53″N79°15′47″W / 34.99806°N 79.26306°W /34.99806; -79.26306 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | magic1069.com |
WMGU (106.9FM) is anurban adult contemporary music formattedradio station in theFayetteville, North Carolina, United States, market, and licensed toSouthern Pines. It is owned byCumulus Media. Its studios are located in west Fayetteville, and its transmitter is located inRaeford, North Carolina.
The station broadcasts theSteve Harvey morning show andTheD.L. Hughley Show andTheKeith Sweat Hotel
At one time, the 106.9 frequency was home toWIOZ-FM, which moved to 102.5 FM in 1995.WKQB played 1970s rock hits[3] and laterclassic rock before switching tomainstream urban and thencountry.[4][5]John Boy and Billy made their debut on the station early in 1997[6] and moved toWRCQ in 2002.[4]Cumulus Broadcasting bought the station from Muirfield Broadcasting in 2000.[7] In September 2005, Jeff "Goldy" Gold, who had worked for 22 years inWashington, D.C., 12 of those atWBIG-FM, replacedRick and Bubba in the morning.[8]
WKQB 106.9 made a switch toWFVL with anoldies format on February 17, 2006 which at the time WFVL simulcast on102.3.[9] Gold was let go in February 2009.[8]

On March 30, 2009, WFVL made a switch to its current urban adult contemporary format,WMGU "Magic 106.9 FM," and dropped its simulcast andWFVL call sign, which moved to 102.3 FM. Magic 106.9 picked up Steve Harvey whenWCCG dropped him, and added Keith Sweat. The station's tower has also been moved 11 miles closer to Fayetteville.[10]
In Spring 2010, WMGU was the number four station in Fayetteville.[11]