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| Broadcast area | South Florida |
| Frequency | 101.5MHz (HD Radio) |
| Branding | 101.5 Lite FM |
| Programming | |
| Language | English |
| Format | Adult contemporary |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner |
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| History | |
First air date | April 1948; 77 years ago (1948-04) |
Former call signs | WWPB-FM (1948–1970) |
Call sign meaning | "Life" (former branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 30827 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 248 meters (814 ft) |
Transmitter coordinates | 25°58′1.2″N80°12′43.2″W / 25.967000°N 80.212000°W /25.967000; -80.212000 |
| Links | |
Public license information | |
| Webcast | Listen live (via Audacy) |
| Website | www |
WLYF (101.5FM, "101.5 Lite FM") is acommercial radio station inMiami, Florida. Owned byAudacy, Inc., it broadcasts anadult contemporaryradio format. WLYF's studios and offices are co-located with its Audacy sister stations on NE 2nd Avenue in Miami.[2]
WLYF has aneffective radiated power (ERP) of 100,000 watts. Thetransmitter is off NW 210th Street inMiami Gardens.[3] WLYF broadcasts in theHD Radio hybrid format.[4] Its HD2 subchannel formerly carried asoft adult contemporary format, known as "Today's Life."
In April 1948, the stationsigned on the air as WWPB-FM, owned and operated by Paul Brake (with his initials reflected in thecall sign).[5] It was the FM counterpart to WWPB (1450 AM, nowWKAT) and ran at 8,500 watts, a fraction of its current power. It was one of only three FM stations on the air in Miami in the post-war years and it mostlysimulcast WWPB.
In the late 1950s, WWPB-FM became a classical music station,affiliating withWQXR in New York City, which had a network of classical programming for FM stations.[6] When that service ended, WWPB-FM continued on its own as a classical outlet. In the 1960s, the station boosted its power to 31,000 watts but on a tower of 285 feet, so the station's coverage was only limited to Miami and its closer suburbs.
In April 1970, Sudbrink Broadcasting acquired the station.[7] It was paired withAM 1550 WRIZ (nowWRHC) inCoral Gables, Florida, which Sudbrink had bought the year before. In December 1970, the call letters were changed to WLYF. Thecity of license was switched to Coral Gables to match WRIZ. WLYF adopted abeautiful music format produced and distributed by Stereo Radio Productions. WLYF was known promotionally for many years as "Life", until the current "Lite FM" name was adopted.
Sudbrink relocated WLYF to theWLBW television tower and increased itseffective radiated power to 100,000 watts, allowing it to be easily heard inFort Lauderdale and even picked up inWest Palm Beach. The beautiful music format proved a hit, especially among Miami's large retired community. WLYF became the first FM radio station in a Top 25radio market to achieve a number one audience rating.[8]
In 1978, the station was sold toStorer Communications.[9] Storer also owned WGBS in Miami (710 AM, nowWAQI), so WLYF's city of license switched back to Miami.
In 1979, WLYF was purchased by Jefferson-Pilot Broadcasting (laterLincoln Financial Media).[10] The studios were moved to NW Second Avenue in North Dade, near what is nowHard Rock Stadium.
By the late 1980s, the audience foreasy listening stations was getting older; in response, WLYF gradually added moresoft rock vocals and decreased instrumentals. By the early 1990s, WLYF had made the transition to asoft adult contemporary format, now known as "101.5 LITE-FM". During this time, programming vet Rob Sidney replaced Larry Travers, who had supervised the easy listening format. Sidney guided the station to an all-vocal format with a more upbeat delivery. By the early 2000s, Sidney moved the station to a mainstream AC format.[11]
On December 8, 2014,Entercom announced that it was purchasing Lincoln Financial Group's entire 15-station lineup (including WLYF) in a $106.5 million deal. It would operate the outlets under alocal marketing agreement (LMA) until the sale was approved by theFederal Communications Commission (FCC).[12] The sale was consummated on July 17, 2015.
In the late 1990s and early 2000s, many AC stations around the U.S. and Canada began following a practice to devote the weeks from mid-November until December 25 to all-Christmas music. Until 2018, WLYF was a rare AC station that did not switch its format. During the holiday season, WLYF would usually play Christmas music during the evening hours and weekends.
That all changed on November 21, 2018, when WLYF announced that it would play Christmas music full-time for the holiday season. Unlike most markets in the United States and Canada, full-time Christmas music stations have been inconsistent and rare in Miami. The last station to go all-Christmas wasactive rocker WHDR (93.1 FM), doing it for one season as it made the transition in 2010 tosoft adult contemporaryWFEZ.[13][14] In 2019, WLYF made the switch to all-Christmas music on the Monday beforeThanksgiving, November 25.
In 2023, WLYF discontinued the full-time Christmas music tradition. They opted to instead only sprinkle in Christmas songs with their regular format, but did play continuous Christmas songs on the weekends.
