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|---|---|
| Frequency | 1270kHz |
| Branding | 99.7 WiLBuR Radio |
| Programming | |
| Format | Full-service radio–classic hits |
| Affiliations | |
| Ownership | |
| Owner |
|
| WFVY | |
| History | |
First air date | 1946; 79 years ago (1946) |
Call sign meaning | Lebanon Broadcasting (former owner) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 36874 |
| Class | B |
| Power |
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Transmitter coordinates | 40°21′35.33″N76°27′28.87″W / 40.3598139°N 76.4580194°W /40.3598139; -76.4580194 |
| Translator | 99.7 W259DM (Lebanon) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | wilburradio |
WLBR (1270AM and 99.7FM, "WiLBuR 99.7") is a radio station with aclassic hits format.[2] Licensed toLebanon, Pennsylvania. the station is currently owned by Seven Mountains Media, through licensee Southern Belle Media Family, LLC, and features programming fromCBS News Radio andCompass Media Networks.[3] Prior to the sale of WLBR and WQIC (now WFVY), both stations were owned by the Lebanon Broadcasting Company.
WLBR's studio shares the same building with sister station, 100.1WFVY, alongPennsylvania Route 72 in Ebenezer, two miles northwest of Lebanon. The building has been the home of the station since the 1950s. WLBR's transmitter and four towers stand behind the studios.
After more than 70 years of family ownership, Lebanon Broadcasting president Robert Etter announced on August 23, 2019, that he was selling WLBR and WQIC to Holidaysburg-based Forever Media for $1.225 million.[4][5] The transaction was finalized on December 31, 2019.
On April 28, 2020, the station flipped toclassic hits asWiLBuR 1270.[6]
The station was affiliated withABC News Radio for many decades until April 2020 when the station switched toWestwood One News. After Westwood One News ceased operations on August 30, 2020, WLBR began carryingNBC News Radio.
In late November 2021, WLBR switched to a 24/7Christmas music format, replacingWROZ in Lancaster as an official Christmas station in Central Pennsylvania and the entire Lebanon Valley. The station returned to its classic hits format on December 27 at midnight.
WLBR flipped from classic hits toconservative talk on March 15, 2022.[7]
It was announced on October 12, 2022, that Forever Media planned to sell 34 stations, including WLBR and WFVY, toState College-based Seven Mountains Media for $17.375 million.[8] The deal closed on January 1, 2023.[9]
On November 30, 2023, after a one-year hiatus, WLBR again began playing a 24/7 Christmas music format, with local and national news continuing to air on the station. WLBR also switched from NBC News Radio toCBS News Radio, marking the third affiliation switch for the station since 2020. On January 1, 2024, WLBR began stunting with a "wheel of formats", changing hourly with the temporary formats includingadult contemporary (previously used by its FM sister station, WFVY) as "Easy 1270",disco as "Disco 1270",oldies as "Hippie 1270", all-Elvis Presley as "1270 The King", andalternative rock as "1270 The Alternative".[10] On January 3, 2024, the station returned to aclassic hits format, while in the process, launching anFM simulcast on 99.7 under theWiLBuR 99.7 branding.
The station was also one of the longest-tenured affiliates of thePhiladelphia Phillies Radio Network. In 2024, the station opted not to renew its radio affiliation with the Phillies, citing a rate increase by the team.
| Call sign | Frequency | City of license | FID | ERP (W) | Class | Transmitter coordinates | FCC info |
|---|---|---|---|---|---|---|---|
| W259DM | 99.7 FM | Lebanon, Pennsylvania | 143437 | 180 | D | 40°21′35.33″N76°27′28.87″W / 40.3598139°N 76.4580194°W /40.3598139; -76.4580194 (W259DM) | LMS |