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| Broadcast area | Columbus-Starkville-West Point |
| Frequency | 94.9MHz |
| Branding | 94.9 Nash FM |
| Programming | |
| Format | Country |
| Affiliations | Westwood One |
| Ownership | |
| Owner |
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| History | |
First air date | 1993 (1993) |
Former call signs |
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Call sign meaning | "King of Rock"[1] |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 24531 |
| Class | C2 |
| ERP | 50,000 watts |
| HAAT | 150 meters (490 ft) |
Transmitter coordinates | 33°28′38.4″N88°16′25.1″W / 33.477333°N 88.273639°W /33.477333; -88.273639 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
WKOR-FM (94.9FM, "94.9Nash FM") is acountry music formatted radio station based inColumbus, Mississippi. WKOR is owned by Cumulus Licensing LLC. WKOR serves East CentralMississippi and parts of West CentralAlabama with an ERP of 50,000 watts. Cities in the primary coverage area areColumbus,West Point andStarkville, Mississippi.
After several years in the AOR & Top 40 formats, respectively, WKOR-FM would change to the popular Hot Country format. The station would also change its frequency from 92.1 to 94.9 and relocate its studios to downtown Columbus and be rebranded as K94.9 under the initial guidance of Rusty Walker Programming. Other on-air talent for K94.9 would include Jodi Roberts, Larry Bond, Dave Richards, Kelli Karlson, Mike Grace, Dalton Middleton, Joel Sargent, Kevin Burchfield, Bill Thurlow, Nikki Steele, and Scotty D.
On February 3, 2014, WKOR-FM along with 9 other Cumulus owned country music stations, made the switch to going under theNash FM branding.[3]