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| Broadcast area | Rochester, New York |
| Frequency | 106.7MHz (HD Radio) |
| Branding | KISS 106-7 |
| Programming | |
| Format | Contemporary hit radio |
| Subchannels | HD2: "iHeart2010s"2010s Pop Hits |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
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| WAIO,WDVI,WHAM,WHTK,WNBL,WVOR | |
| History | |
First air date | 1992; 34 years ago (1992) |
Former call signs |
|
Call sign meaning | "Kiss" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 3205 |
| Class | A |
| ERP |
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| HAAT | 114 meters (374 ft) |
Transmitter coordinates | 43°13′48″N77°58′50″W / 43.23000°N 77.98056°W /43.23000; -77.98056 |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | kiss1067 |
WKGS (106.7FM) – branded "KISS 106-7" – is acontemporary hit radio station licensed toIrondequoit, New York, and serves theRochester area.[2] TheiHeartMedia outlet broadcasts with 4,600 wattseffective radiated power. Its studios are located at theFive Star Bank Plaza building in downtown Rochester, and itstransmitter site is inBrighton.
WKGS broadcasts in theHD Radio format. The station's HD2 subchannel is known as "iHeart2010s" playing all-2010s Pop Hits.
The 106.7 frequency was one of the first "Docket 80-90" drop-inFM channels to sign on in the Rochester market. A construction permit for the channel was granted to Auburn Cablevision ofAuburn, New York in 1990, initially under the calls WQHJ and then WOSB. New calls WMAX-FM were granted on March 5, 1992, and the station signed on shortly thereafter from studios at 412 State Street inRochester and a transmitter atop the Seneca Towers apartment building on Seth Green Drive in Rochester.
WMAX-FM was the firstAdult album alternative station in the market, quickly developing a cult following despite limited signal reach in the outlying suburbs.
In 1996, Auburn Cablevision purchased WLKA (102.3) inCanandaigua, New York, converting the station to asimulcast of WMAX-FM as "106.7 and 102.3 the Max" and extending the format's reach into the southeastern Rochester suburbs and northernFinger Lakes region. WLKA changed calls to WMHX on February 19, 1996.
In 1997, Auburn Cablevision sold WMAX-FM, WMHX and sister stationWRCD toJacor Communications (which was soon absorbed by Clear Channel Communications, now known asiHeartMedia), which moved the station to its studios in Rochester's Midtown Plaza.
On February 18, 1998, "The Max" was replaced with an automated softadult contemporary format known as "Sunny." On March 1, 1998, WMAX-FM changed call letters to WYSY, with WMHX becoming WISY. (The WMAX-FM call letters were moved to the former WRCD on 107.3.)
While "Sunny" continued on 102.3 (known later asWVOR), 106.7 changed format again on May 1, 1999, becoming WKGS and picking up the "Kiss 107"Top 40 (CHR) format that had been heard on 107.3. While most airshifts were either automated or voicetracked from other Clear Channel stations, WKGS did eventually add a local morning show featuring Erick "E-Man" Andersen, formerly of sister station WNVE which was canceled in May 2009 when Andersen was laid off. Andersen's show has been since replaced with the syndicatedElvis Duran show.
In March 2011, WKGS was placed onMediabase's CHR/Rhythmic panel, as the station has phased out most of the non-Rhythmic product to take onUrban contemporary rivalWDKX. Most pop/rock content moved to sister stationWDVI, which returned to Hot AC fromAAA by June2011.
On August 26, 2012, WKGS adopted a new logo and slogan.