| Broadcast area | Atlanta |
|---|---|
| Frequency | 1570kHz |
| Branding | WIGO AM 1570 |
| Programming | |
| Format | Urban adult contemporary |
| Ownership | |
| Owner | MCL/MCM Georgia, LLC |
| History | |
First air date | March 21, 1959 (1959-3-21) |
Former call signs | WCPK (1959–1960) WEAS (1960–1961) WEAD (1961–1964) WAIA (1964–1966) WBAD (1966–1968) WSSA (1968[1]–2007) |
Call sign meaning | Heritage call letters of1340 AM (1968–1995) |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 60918 |
| Class | D |
| Power | 5,000watts day 50 watts night |
Transmitter coordinates | 33°36′5.00″N84°18′40.00″W / 33.6013889°N 84.3111111°W /33.6013889; -84.3111111 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | wigoam.com |
WIGO (1570AM) is anurban adult contemporaryradio station with some paidbrokered programming.Licensed toMorrow, Georgia, it serves theAtlanta metropolitan area. The station is currently owned by MCL/MCM Georgia, LLC.
The station operating at 1570kHz in the Atlanta area first began broadcasting as WCPK, a 1,000-watt daytime-only outlet licensed toCollege Park, Georgia, on March 21, 1959.[3] The station changed its call letters to WEAS—using a designation freshly vacated by950 AM, causing confusion—in March 1960,[4] then to WEAD on January 1, 1961;[5] it was a "good music" station with studios at a Hilton Inn nearAtlanta International Airport, inHapeville.[6] College Park Broadcasting Corporation, the original licensee, filed for bankruptcy in 1963, and the station was sold at public auction that April;[7] the buyer was Metro Atlanta Broadcasting.[8] The call letters were changed to WAIA, reflecting its airport location, in 1964.[9]
In 1965, WAIA was acquired by John R. Dorsey for $60,000.[10] A year later, WAIA became WBAD, aTop 40 outlet.[11] The station changed call letters to WSSA and format to country in October 1968,[12] the same month it was acquired by Clayton Broadcasting Company.[5] Two years later, it was authorized to change its city of license to Morrow and increase power to 5,000 watts.[13]
In 1974, WSSA was acquired by Jim Beattie and Jim Simmons, a former station owner elsewhere on the East Coast and a North Carolina auto dealer, respectively.[14] The station continued its country format and also airedNASCAR Winston Cup Series races.[15] By 1978, the station was entirely owned by Simmons, and he sold it to the Piper brothers doing business as South Atlanta Broadcasting in a $345,000 transaction.[16]
The station began airing specialty programs ofcontemporary Christian music andChristian rock in 1981.[17] A year later, control of the licensee was sold to Wings Radio, in which the Pipers owned a 50 percent stake.[18] The Wings organization was named forIsaiah 40:31 ("but those who hope in the Lord will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint."), and the group programmed the station with an entirely Christian format as well as services from more than 50 local churches and news and features for residents ofClayton County.[19]
After changing to talk programming, WSSA adopted a Christian country format in 1995, branded as "God's Country".[20]Southern gospel music was added a year later.[21] Saints, Inc., acquired control of WSSA in 1998.[22]
In the early 2000s, alocal marketing agreement was reached withRitmo Latino, which programmed the station inSpanish. That LMA, and an option to buy the station, were acquired by MCL/MCM in January 2005. The group then bought the station itself for $1.75 million in 2006.[23] The station's call letters were changed to WIGO, reviving a designation that had been used for decades at1340 AM, the first 24-hourR&B music station in the city.[24]