WGCM (1240AM) isradio station licensed toGulfport, Mississippi. It airs anRhythmic format and is owned by Lisa Stiglets and Elizabeth McQueen, through licensee JLE, Incorporated.^[5]

WGCM began broadcasting in 1928 and was owned by Gulf Coast Music Co.^[1][2] It briefly broadcast at 1350 kHz, before its frequency was changed to 1210 kHz later in 1928.^[2] Its frequency was changed to 1240 kHz in March 1941, as a result of theNorth American Regional Broadcasting Agreement.^[2] By 1944, WGCM had become an affiliate of theBlue Network, which would become theAmerican Broadcasting Company in 1945.^[6]

In 1980, its call sign was changed to WTAM.^[3] The station aired anurban contemporary format as WTAM.^[7][8] Its call sign was changed back to WGCM in 1987, and it adopted acountry music format.^[3][9] By 1990, the station had adopted to anadult standards format.^[10] By 1994, it had switched to asports format.^[11] In 1995, it adopted aclassic country format.^[12][13][14] In 2016, the station began to be simulcast on a translator at 100.9 MHz, and it adopted an oldies format branded "Cruisin' WGCM".^[15][16][17]

In October 2025, the station swapped formats with the HD3 subchannel ofWZKX, becoming known as Hype 100.9^[18]

WGCM is also heard at 100.9 MHz, through a translator in Gulfport, Mississippi.

• Official website
• Facility details for Facility ID 31216 (WGCM) in theFCC Licensing and Management System
• WGCM inNielsen Audio's AM station database
• Facility details for Facility ID 149152 (W265DH) in theFCC Licensing and Management System
• W265DH at FCCdata.org

• Radio stations in Mississippi
• Radio stations established in 1928
• 1928 establishments in Mississippi
• Gulfport, Mississippi

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• Use mdy dates from January 2025
• Articles with short description
• Short description matches Wikidata
• Coordinates on Wikidata
• Articles using infobox radio station
• Official website not in Wikidata