 | |
| |
|---|---|
| Broadcast area | New Orleans, Louisiana |
| Frequency | 103.7MHz (HD Radio) |
| Branding | Voodoo 103.7 |
| Programming | |
| Language | English |
| Format | Hot adult contemporary |
| Ownership | |
| Owner |
|
| WNOE-FM,WODT,WQUE-FM,WRNO-FM,WYLD,WYLD-FM | |
| History | |
First air date | July 1, 1966; 59 years ago (1966-07-01) |
Former call signs |
|
Call sign meaning | "Fox" (previous format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 54611 |
| Class | C2 |
| ERP | 12,000 watts |
| HAAT | 306 meters (1,004 ft) |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | voodoo1037 |
WFFX (103.7FM; "Voodoo 103.7") is a radio stationlicensed toMarrero, Louisiana, and serving theNew Orleans metropolitan area with ahot adult contemporary format. Owned byiHeartMedia, the station was first established inHattiesburg, Mississippi, in 1966 as WFOR-FM.
The station, originally located inHattiesburg, Mississippi, first signed on July 1, 1966,[2] as WFOR-FM.[3] The station was owned by J.W. Furr along withWFOR (1400 AM), though the two stations did not simulcast;[4] by the early 1970s, WFOR-FM programmedeasy listening music.[5] Thecall sign was changed to WHER on October 7, 1974.[3] The easy listening format continued until November 1990, when the station changed tocountry music as "Eagle 103".[6] In October 1996, WHER shifted tooldies, retaining the "Eagle" name.[7]
J.W. Furr sold his five stations—WHER, WFOR, and three stations inColumbus, Mississippi—toCumulus Media for $4.5 million in 1998.[8] In 1999, WHER's oldies programming began airing onWEEZ (99.3 FM) inHeidelberg (nearLaurel);[9] in June, that station took on the WHER call sign, with 103.7 becoming WUSW[10] ahead of a return to country music.[11] In 2000, Cumulus swapped 45 stations, including its Laurel–Hattiesburg stations, to Clear Channel Communications (forerunner to iHeartMedia) in exchange for four stations inHarrisburg, Pennsylvania, that Clear Channel had been required to sell as part of its merger with AMFM.[12] By the mid-2000s, WUSW had become a rock station as "The Fox".[13] The WFFX call sign was assigned January 28, 2010.[14]
On October 14, 2024, the station re-located from Hattiesburg toMarrero, Louisiana, in a realignment tied toKVDU (104.1 FM)'s relocation from New Orleans toBaton Rouge following the destruction of its transmitter duringHurricane Ida.[15] WFFX re-located to a tower shared with sister stationWRNO-FM, broadcasting as a class C2 station at 12,000 watts.[15] At that time, the station dropped itsmainstream rock format and beganstunting as "Halloween Radio"—carrying songs with either themes associated with the holiday, or otherwise associated with horror films and television series.[16]
On October 17, 2024, the station flipped tohot adult contemporary as "Voodoo 103.7"; positioned as "New Orleans' 90s to Now", the new format revives a brand that had previously been used by KVDU for aclassic hits format focusing on music from the 1980s and 1990s (although it later pivoted torhythmic adult contemporary and hot AC while under the brand).[17]
29°58′58″N89°57′9″W / 29.98278°N 89.95250°W /29.98278; -89.95250
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