 | |
| |
|---|---|
| Broadcast area | New Orleans metropolitan area |
| Frequency | 103.7MHz (HD Radio) |
| Branding | Voodoo 103.7 |
| Programming | |
| Format | Rhythmic hot AC |
| Ownership | |
| Owner |
|
| WNOE-FM,WODT,WQUE-FM,WRNO-FM,WYLD,WYLD-FM | |
| History | |
First air date | July 1, 1966 (1966-07-01) (as WFOR-FM inHattiesburg, Mississippi) |
Former call signs |
|
Call sign meaning | "Fox" (previous format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 54611 |
| Class | C2 |
| ERP | 12,000watts |
| HAAT | 306 meters (1,004 ft) |
| Links | |
Public license information | |
| Webcast | Listen live (viaiHeartRadio) |
| Website | voodoo1037 |
WFFX (103.7FM; "Voodoo 103.7") is acommercial radio stationlicensed toMarrero, Louisiana, and serving theNew Orleans metropolitan area with arhythmic hot ACformat. It is owned byiHeartMedia with studios on Poydras Avenue in New Orleans.
WFFX has aneffective radiated power (ERP) of 12,000watts. Itstransmitter is on Bayou Bienvenue Way in New Orleans, amid thetowers for other local FM and TV stations.[2]
The station was originally licensed toHattiesburg, Mississippi, more than 100 miles (180 km) away. It firstsigned on the air on July 1, 1966.[3] The originalcall sign was WFOR-FM.[4] The station was owned by J.W. Furr along withWFOR (1400 AM), though the two stations did notsimulcast.[5]
By the early 1970s, WFOR-FM programmedeasy listening music.[6] The call letters were changed to WHER on October 7, 1974.[4] The easy listening format continued until November 1990, when the station changed tocountry music as "Eagle 103".[7] In October 1996, WHER shifted tooldies, retaining the "Eagle" name.[8]
J.W. Furr sold his five stations, WHER, WFOR, and three stations inColumbus, Mississippi, in 1998. The new owner wasCumulus Media and the price tag was $4.5 million.[9] In 1999, WHER's oldies programming began airing onWEEZ (99.3 FM) inHeidelberg (nearLaurel).[10] In June, that station took on the WHER call sign, with 103.7 becoming WUSW[11] ahead of a return to country music.[12] In 2000, Cumulus swapped 45 stations, including its Laurel–Hattiesburg stations, toClear Channel Communications (forerunner to iHeartMedia) in exchange for four stations inHarrisburg, Pennsylvania, that Clear Channel had been required to sell as part of its merger with AMFM.[13] By the mid-2000s, WUSW had become amainstream rock station as "The Fox".[14] The WFFX call sign was assigned January 28, 2010.[15]
On October 14, 2024, the station re-located from Hattiesburg toMarrero, Louisiana, in a realignment tied toKVDU (104.1 FM)'s relocation from New Orleans toBaton Rouge following the destruction of its transmitter and tower duringHurricane Ida.[16] WFFX began broadcasting from a tower shared with sister stationWRNO-FM. WFFX became aclass C2 station, powered at 12,000 watts.[16] At that time, the station dropped itsmainstream rock format and beganstunting as "Halloween Radio". It played songs with either themes associated with the holiday, or were soundtracks from horror films and spooky television series.[17]
On October 17, 2024, the station flipped tohot adult contemporary as "Voodoo 103.7". It was positioned as "New Orleans' 90s to Now" station, with a new format reviving a brand that had previously been used by KVDU. That station aired aclassic hits format focusing on music from the 1980s and 1990s (although it later pivoted torhythmic adult contemporary and hot AC while under the brand).[18] In November 2025, WFFX switched its format toChristmas music for the holidays, using the slogan "New Orleans' Christmas Music Station" when playing holiday tunes.[19]
On December 26, 2025, WFFX shifted to rhythmic adult contemporary.[20]
29°58′58″N89°57′9″W / 29.98278°N 89.95250°W /29.98278; -89.95250
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