| Broadcast area | Tuscaloosa, Alabama |
|---|---|
| Frequency | 95.3MHz |
| Branding | 95.3 The Bear |
| Programming | |
| Format | Country |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner |
|
| WQRR,WTBC,WALJ,WTSK,WTUG-FM | |
| History | |
First air date | 1987 |
Former call signs | WARF-FM (1/1987-4/1987)[1] |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 54797 |
| Class | C2 |
| ERP | 17,500watts |
| HAAT | 256 meters (840 feet) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 953thebear.com |
WFFN (95.3FM, "95.3 The Bear") is aradio stationlicensed to serveCoaling, Alabama, United States, and broadcasting to theTuscaloosa, Alabama, area. The station is owned byTownsquare Media. It broadcasts acountry music format.[3][4] In 2021, it became the home of the long-running, popular "Steve & DC Show". As of 2025, WFFN-FM'sSteve & DC is by far the top-rated dominant show in mornings, with the all-important advertiser coveted Adults 25-54 demographic, according to the latest Nielsen Audio report.
The station was assigned the WFFN call sign by theFederal Communications Commission on April 15,1987.[1] The station changed its city of license fromCordova, Alabama, toCoaling, Alabama, in late 2005.[5]
In June 2004, New Century Radio (Vachel L. Posey Jr., president) reached an agreement to transfer WFFN to Apex Broadcasting Inc. (Houston L. Pearce, chairman) in consideration of the costs to build the facilities related to the then-upcoming change in the community of license.[6] The deal was approved by the FCC on June 24, 2004, and the transaction was consummated on June 30, 2004.[7] At the time of the sale, the station broadcast anoldies music format.
In February 2005, Apex Broadcasting Inc. (Houston L. Pearce, chairman) reached an agreement to sell WFFN and six other radio stations in Alabama toCitadel Broadcasting Company (Farid Suleman, chairman/CEO) for a reported sale price of $29 million.[8] At the time of the sale, the station broadcast anoldies music format. Citadel merged withCumulus Media on September 16, 2011.[9]
Cumulus sold WFFN and its sister stations to Townsquare Media effective July 31, 2012.
33°03′14″N87°32′56″W / 33.054°N 87.549°W /33.054; -87.549
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