| Broadcast area | Memphis metropolitan area |
|---|---|
| Frequency | 102.7MHz (HD Radio) |
| Branding | 102.7 Kiss FM |
| Programming | |
| Format | Hot adult contemporary |
| Subchannels | HD2:WRECsimulcast (News/talk) |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| KJMS,KWNW,WDIA,WHAL-FM,WHRK,WREC | |
| History | |
First air date | March 1967; 58 years ago (1967-03) (as WREC-FM) |
Former call signs |
|
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 58397 |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 287 meters (942 ft) |
Transmitter coordinates | 35°16′33″N89°46′38″W / 35.275917°N 89.777306°W /35.275917; -89.777306 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 1027kissfm.iheart.com |
WEGR (102.7MHz) is acommercialFMradio stationlicensed toArlington, Tennessee, and serving theMemphis metropolitan area, including sections ofTennessee,Arkansas,Missouri andMississippi. WEGR airs ahot adult contemporaryformat and calls itself102.7Kiss FM. It is owned byiHeartMedia with studios on Thousand Oaks Boulevard in Southeast Memphis.
WEGR is aClass C1 station. It has aneffective radiated power (ERP) of 100,000watts, that maximum for most radio stations. Thetransmitter is on Brief Road inBrunswick, Tennessee.[2] WEGR broadcasts in theHD Radio format.[3] It carries thetalk radio programming ofsister stationWREC600 AM on its HD2subchannel.
The stationsigned on the air in March 1967; 58 years ago (1967-03). The originalcall sign was WREC-FM and it mostlysimulcast co-ownedWREC 600 AM.[4] In December 1975, the station went to anautomatedcountry music format with thecall sign WZXR. On September 25, 1977, the station switched to AOR (album oriented rock). Except for a brief flirtation withTop 40 in 1985 and 1986, the station played some form ofrock until 2023.
Known as "Rock 103", WEGR had been consistently programmed with aclassic rock format for more than 40 years. Its mascot was a walrus, which saw numerous incarnations. For a brief period, the station was promoted as "The Eagle", in an attempt to create a brand from the call sign.
For many years, WEGR's studio was located at historic 203Beale Street. It was moved in 2003 to a facility shared by other area iHeartMedia broadcast stations.
On May 3, 2023, at 5PM, WEGR swapped frequencies with sister stationKWNW, becoming the new home of "Kiss FM", marking the end of rock on 102.7 after nearly 50 years. The swap was made due to the pending demise ofWMC-FM. The first song on "Kiss FM" after the swap was "Can't Stop the Feeling" byJustin Timberlake.[5]
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