WEDG (103.3FM) is acommercialradio station inBuffalo, New York, servingWestern New York. It is owned byCumulus Media and calls itself "103.3 The Edge," broadcasting analternative rockradio format. Thestudios and offices are on the east side of Buffalo on James E. Casey Drive.

WEDG has aneffective radiated power (ERP) of 49,000watts, just short of the 50 kW maximum for most stations inNew York. Thetransmitter is on Kensington Avenue, near the Kensington Expressway (New York State Route 33).^[1]

The stationsigned on the air in 1947; 78 years ago (1947).^{[citation needed]} WYSL-FM was the FM counterpart to WYSL1400 AM, now known asWWWS. The station switched itscall sign to WPHD in 1970. WPHD mostlysimulcast WYSL but playedfree formunderground music overnight. The rock format caught on with listeners, and by 1972, WPHD-FM had dethronedWKBW as Buffalo's most-listened-to station during the evening hours, the first time an FM station had achieved the feat in any daypart.^[2] Despite the success, Larry Levite (representing ownerGordon McLendon) and his national program director Ken Dowe were upset that they felt the station was not playing enough hits and allowing the hosts to indulge in too much material that would not appeal to a broad audience, and thus removed over 90% of the station's playlist to bring the library down to 500 records. Evening disc jockey Jim Santella, angry at the meddling in his program,publicly resigned from his program on-air, as did local program director Jack Robinson, who had unsuccessfully tried to compromise with Dowe and Levite.^[3]

Thisalbum-oriented rock format made WPHD popular, along with its morning duo, Robert W. Taylor and Harv Moore, whose show ran from 1978 to 1989.

On September 23, 1989, the station changed call signs to WUFX, and rebranded as "103.3 The Fox". Taylor and Moore were fired and a new morningdrive time show debuted, "Shredd and Ragan".^[4] Both Taylor and Moore eventually were hired atWHTT-FM, which is now WEDG'ssister station. Taylor is now retired and Moore went on to stints atWECK,WHLD, and then back to WECK. Taylor later served as WECK's imaging voice.

On June 23, 1995, the station adopted analternative rock format, changed call letters to WEDG, and rebranded as "103.3 The Edge".^[5][6][7] At the time,Toronto radio station 102.1CFNY-FM was making inroads in Western New York, and also rebranded itself "The Edge" shortly after the sign-on of WEDG. Because CFNY is a Canadian radio station, it was outside Jacobs Media's trademark on "The Edge" radio brand for U.S. stations.

After some time playing alternative, WEDG began leaning towards a harder edgedactive rock direction in2005 after then-rival 92.9WBUF flipped from active rock tohot talk. After a few years, WEDG rotated in more "classic" hard rock/heavy metal artists alongside current and recent releases in the stationplaylist. WEDG was limited in how much classic material it could play, to avoid cannibalizing listeners fromclassic rock sister station, 96.9WGRF. WEDG began streaming on the Internet in 2006.

Beginning in late 2014, WEDG began shifting from active rock back to the station's heritage alternative rock roots, while still maintaining a few active rock songs in rotation. By the beginning of 2016, WEDG dropped the "Rock Radio" prefix and re-imaged the station as "Buffalo. Rock. Alternative.", reflecting a nearly 25-year tenure as Buffalo'smodern rock outlet. The station usually has top ratings for Men 25–49 in the Buffaloradio market.

For years, WEDG was theco-flagship of theBuffalo Bills Radio Network with sister station 96.9WGRF. Parent companyCumulus Media decided not to renew the contract with the Bills' network at the end of 2011. It was announced on January 4, 2012, that the Bills would move toEntercom Communications stationWGR550 AM starting with the 2012-2013 NFL season.^[8]

In 2015, WEDG picked up theNFL on Westwood One in a simulcast deal with sister stationWHLD1270 AM.^[9]

Shredd and Ragan were longest-serving personalities at the station, hosting the morningdrive time shift from 1994. They were moved from mornings after 12 years to make way for thesyndicated "Opie and Anthony" show fromNew York City. That marked a homecoming forGregg "Opie" Hughes, who was a former WUFX staffer. After O&A was dropped from the schedule in July 2008, Program Director (then known as) "Evil" Jim Kurdziel hosted the morning shift on an interim basis until August 25, 2008, when midday host Rich "Bull" Gaenzler was named the permanent host. It was announced in early January 2012 that the Shredd and Ragan show was returning to mornings starting January 9, 2012.

Shredd and Ragan were reassigned toWGRF in August 2021. Cassiday Proctor and Anthony Wise were named the replacement morning team four months later. Their show is called “Cass & Anthony".^[10]

• Official WEDG Website
• Facility details for Facility ID 56103 (WEDG) in theFCC Licensing and Management System
• WEDG inNielsen Audio's FM station database
• FMQB's 2008 Year End Leaders
• [1]

• Radio stations in Buffalo, New York
• Cumulus Media radio stations
• Radio stations established in 1947
• 1947 establishments in New York (state)
• Alternative rock radio stations in the United States
• Modern rock radio stations in the United States

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