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| City | Pensacola, Florida |
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| WFGX,WPMI-TV,WJTC | |
| History | |
First air date | January 13, 1954 (71 years ago) (1954-01-13) |
Former channel numbers | Analog: 3 (VHF, 1954–2009) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 71363 |
| ERP | 1,000kW |
| HAAT | 579 m (1,900 ft) |
| Transmitter coordinates | 30°36′45.4″N87°38′41.6″W / 30.612611°N 87.644889°W /30.612611; -87.644889 |
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Public license information | |
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WEAR-TV (channel 3) is atelevision station licensed toPensacola, Florida, United States, serving northwest Florida and southwest Alabama as a dual affiliate ofABC andNBC. It is owned bySinclair Broadcast Group alongsideFort Walton Beach–licensedMyNetworkTV affiliateWFGX (channel 35); Sinclair also provides certain services toMobile, Alabama–licensedWPMI-TV (channel 15) and Pensacola-licensedindependent stationWJTC (channel 44) under alocal marketing agreement (LMA) withDeerfield Media.
WEAR-TV and WFGX share studios—which also housemaster control and some internal operations for WPMI-TV and WJTC—on Mobile Highway (US 90) in unincorporatedEscambia County, Florida (with a Pensacolamailing address); WEAR-TV's transmitter is located in unincorporatedBaldwin County, Alabama (northeast ofRobertsdale). Weekday newscasts and any remaining operations for "NBC 15" that were once part of WPMI-TV prior to October 20, 2025, remain in Mobile at the studios of WPMI and WJTC.
Although WEAR-TV's call letters represent both the words "wear" and "ear", the station spells out its calls as "W-E-A-R", rather than any word.
In 1952, when theFederal Communications Commission (FCC) lifted its four-year television applications freeze,WEAR (1230 AM) andWCOA (1370 AM) both filed for new stations on channel 3 at Pensacola.[2] WCOA dropped its bid in June 1953, allowing WEAR to be granted the permit; the withdrawal was half of an agreement by which WEAR dropped an application for channel 36 inJacksonville to allow WJHP, sister station to WCOA, to get that channel unopposed.[3]
The station first signed on the air on January 13, 1954.[4] Initially, the station was a primaryCBS affiliate with a secondary ABC affiliation. In 1955,WKRG-TV (channel 5) signed on as the CBS affiliate for the Mobile–Pensacola area, and WEAR became an exclusive ABC affiliate. In 1959, it was sold to Rollins Telecasting, which completed a construction project already in progress:[5] the completion of a new tower in Baldwin County.[6] Rollins was purchased by Heritage Communications, an operator of cable systems in 1986;[7] whenTele-Communications Inc. acquired the cable systems the next year, management carried out a leveraged buyout of the broadcast division to formHeritage Media.[8]
In October 1997, WEAR and the other Heritage stations were sold to theSinclair Broadcast Group just as the remainder of Heritage Media was merging withNews Corporation (the then-parent company ofFox). This sale also protected former longtimeNBC affiliateWALA-TV (channel 10) as themarket's Fox outlet; otherwise WEAR would have been forced to switch its network affiliation to Fox. Sinclair prohibited its ABC affiliates, including WEAR, from airing aNightline broadcast in 2004 that featured a segment displaying the names of those who died in thewar in Iraq, because the company felt it wasanti-war rhetoric against the invasion.[9][10][11][12][13][14]
In late 2006, Sinclair entered into negotiations with Mediacom, the main cable provider for parts of the Florida side of the market (includingSanta Rosa County andPensacola Beach). The two companies could not reach an agreement over retransmission fees. As a result, Mediacom pulled all of Sinclair's stations (including WEAR) from its systems on January 6, 2007. The dispute ended onFebruary 2, when the two sides reached an agreement that restored WEAR to Mediacom systems. Upon the expiration of the 2007 agreement onJanuary 1, 2010, Mediacom was prepared to drop the station once again from its systems. Sinclair agreed to a temporary extension until January 8 in order to allow theBowl Championship Seriescollege football games to be viewed on Sinclair's ABC and Fox affiliates over Mediacom. Eventually, a one-year agreement was reached which would keep Sinclair stations on thecable television provider until 2011.
In 2012,Newport Television sold five of its stations, including WPMI and WJTC, to Sinclair. However, since Sinclair already owns WEAR and WFGX, WPMI and WJTC were sold toDeerfield Media, while Sinclair operates the two stations underlocal marketing agreements. The sale created one of the few instances where two "Big Three" stations are operated by the same company. However, the two operations have remained separate operations aside from master control for WPMI and WJTC moving to WEAR's building in 2017, and weekend newscasts for WPMI originating out of WEAR beginning in April 2023.
On October 20, 2025, "NBC 15" relocated from WPMI 15.1 to WEAR 3.2, bringing the NBC affiliation and programming for NBC 15 completely under Sinclair's ownership. Roar relocated to WPMI 15.1, and WEAR 3.3 was deleted to make WEAR 3.2 available in high definition. The Charge! network relocated to WPMI 15.3, resulting inThe Nest moving to a newly-created WPMI 15.4. The NBC 15 and UTV44 operation in Mobile will remain.
WEAR-TV presently broadcasts36+1⁄2 hours of local newscasts each week (with6+1⁄2 hours each weekday, and two hours each on Saturdays and Sundays). In addition, the station produces an additional2+1⁄2 hours of newscasts weekly for WFGX (with a half-hour each weekday). This totals 39 hours of newscasts on a weekly basis between the two stations; in regards to the number of hours devoted to news programming, it is the highest local newscast output among all broadcast television stations in the Mobile–Pensacola market (in contrast, WPMI produces 27 hours and WKRG produces 22 hours of newscasts each week).
Since WEAR is the only major-network station licensed on the Florida side of the market, the station's newscasts tend to focus more on Pensacola. It does, however, operate a bureau on Dauphin Street in downtown Mobile. Because of WEAR's then-hour-long 10 p.m. newscast, it was one of the last ABC affiliates to continue to air the network's late night programming (includingNightline and presentlyJimmy Kimmel Live! since the two shows switched timeslots nationally in January 2013) on a half-hourtape delay, starting at 11 p.m. The additional half-hour of the 10 p.m. broadcast began asChannel 3 News Extra, but has since evolved into an extension of the 10 p.m. newscast.
The station launched a 4 p.m. newscast in December 2007. On September 7, 2008, WEAR-TV was the first station in the Mobile–Pensacola market to begin broadcasting its local newscasts inhigh definition; field video remained pillarboxed for almost three years, until widescreen and eventually high definition video began supplementing the newscasts in 2011. On July 15, 2013, the weekday edition of WEAR's morning newscast,3 in the Morning expanded by a half-hour, moving its start time to 4:30 a.m., putting them in competition with WALA's already existing 4:30 a.m. newscast.[15]
On August 12, 2013, WEAR launched a new half-hour, weeknight-only newscast at 9 p.m. on sister station WFGX. The newscast airs in direct competition with WALA's long-established, dominant, and hour-long 9 p.m. newscast.[16] This marked the first time that newscasts have aired on WFGX since it shut down its in-house news department in 1998 after two years (the 6:30 and 9 p.m. newscasts WFGX produced specifically focused onOkaloosa County, Florida). This newscast was canceled in the fall of 2021 when Sinclair launched the evening editions ofThe National News Desk across their secondary stations.
In April 2023, after the downsizing of WPMI's operations in Mobile, weekend newscasts began to be produced out of WEAR for NBC 15 as either a straight simulcast or pre-recorded if it interferes with the air time of WEAR. Reporters and on-air staffers from WEAR supplement NBC 15's coverage and have filled in for staffers if they are not available.
On September 29, 2025, WEAR launchedThe Morning Current, a 7–8 a.m. extension of WEAR's morning news on sister station WFGX.[17]
The station's signal ismultiplexed:
| Channel | Res. | Aspect | Short name | Programming |
|---|---|---|---|---|
| 3.1 | 720p | 16:9 | WEAR | ABC |
| 3.2 | 1080i | NBC | NBC | |
| 44.2 | 480i | 16:9 | Rewind | Rewind TV (WJTC) |
| 44.3 | TCN | True Crime Network (WJTC) |
WEAR formerly carriedThe Tube on its seconddigital subchannel until early 2007, when it was replaced with astandard definition feed of the station's main channel, which lasted until around 2010. In 2011,The Country Network began occupying the second subchannel, after the network moved from sister station WFGX.
WEAR-TV ended regular programming on its analog signal, over VHF channel 3, on June 12, 2009, the official date on which full-power television stations in the United Statestransitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transitionUHF channel 17, usingvirtual channel 3.[19]
Includes English-language stations in out-of-state TV markets, but reaching a portion of Florida | ||
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Broadcast television stations by affiliation in the state ofAlabama | ||
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Broadcast television stations by affiliation in the state ofMississippi | ||
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Includes stations in out-of-state TV markets, but reaching a portion of Mississippi | ||
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** Owned by third parties and operated by Sinclair through various operating agreements. *** Owned by Sinclair and operated byMarquee Broadcasting. JV Joint venture. | ||||||||||||||||||
