WDXB (102.5FM) is acountry music formattedradio stationlicensed toPelham, Alabama, and serving theBirmingham metropolitan area and north-centralAlabama. Theradio studios and offices are at Beacon Ridge Tower in Birmingham (near Red Mountain). The station calls itself "102.5 The Bull" and is owned bySan Antonio–basediHeartMedia.

WDXB has aneffective radiated power (ERP) of 90,000watts. Thetransmitter is inRed Mountain Park in Southwest Birmingham, off Venice Road.^[3] WDXB broadcasts usingHD Radio technology. The HD-2digital subchannel carries iHeart'sBlack Information Network which is fed by 225 wattFM translatorW224CK at 92.7 MHz inVestavia Hills.^[4]

Weekdays:Granger Smith is on from 12-5am. The Spencer Graves Show with Megan Terry is on 5-10am. Billy Greenwood is from 10am-2pm. Dino is from 2-4pm. Madison is from 4-7pmThe Bobby Bones Show is on from 7pm-12am.

On March 28, 1962, the stationsigned on asWWWB-FM.^[5] It was the FM counterpart to WWWBAM 1360 (nowWIXI), owned by Bankhead Broadcasting. It was powered at 27,000 watts, a fraction of its current output.

WWWB-FM was a small-market radio station that served onlyJasper and parts of northwest Alabama playing country music. In 1986,WDBB-TV in Tuscaloosa erected a new transmission tower near the border ofJefferson County andTuscaloosa County to enable its signal to cover theBirminghamTV market. WWWB-FM's owners saw it as an opportunity for their FM station.

WWWB-FM began broadcasting off the new WDBB tower and dropped country music forTop 40. Thecall sign was changed toWZBQ and the station was known on the air as "Z-102".

While Z-102 was successful in the smaller Tuscaloosa market, it did not make a big impact in Birmingham. Birmingham had two other Top 40 stations at the time (WAPI-FM/I-95 andWKXX/Kicks 106) and Gadsden'sWQEN/Q-104 covered most of the market as well. WZBQ continued with its Top 40 format throughout the rest of the 1980s and into the early 1990s. In early 1994, the format was changed tooldies, and the station was renamedCool 102.5.

In August 1994, new owners dropped the oldies format in favor of country and changed the call letters toWOWC. The station was known on the air asWow Country 102 and began broadcasting from studios in Birmingham. "Wow Country" was the first direct challenge presented to the Birmingham market's top-rated station,WZZK, in nearly eight years. However, due to signal limitations presented from broadcasting from a tower 30 miles west of Birmingham, WOWC initially enjoyed only marginal success.

In 1999, the call letters of the station were changed toWDXB and the station was renamedDixie 102.5, as more classic country songs were added to the playlist. Two factors enabled WDXB to become a serious competitor to WZZK. First, the station began broadcasting from a tower more centrally located to Birmingham in 2002, enabling its signal to cover the entire market. Then in 2003, the station hired the popular morning-drive team of Patti Wheeler and "Dollar" Bill Lawson, who had been forced out at WZZK earlier that year.

In 2005, 102-5 the Bull, as WDXB was known by then, finally passed WZZK in the localArbitron ratings. Today, the two stations enjoy a heated rivalry and trade positions in the ratings.

In 2008, WDXB changed its city of license from Jasper toPelham, Alabama.

One evening in 1988, popular disc-jockeyCoyote J. Calhoun (or simply known asCoyote J) who formerly worked at other stations across a few states including Alabama was fired afterstunting an hour of classic rock songs and current albums. This short stunt includes mostly songs byBoston, including a few songs byPink Floyd and others. After ranting on the songs Z-102 normally plays, he commented on other songs he was planning to play such as songs byLed Zeppelin and began talking about locking himself in the studio.

Steve Russell (Z-102's program director) came into the studio. He told Coyote to shut the mic off multiple times. Coyote refused to turn off the microphone. Steve then tackles Coyote, making a loud ruckus at the studio. Coyote then yells at Steve to let himself go. Another employee named Shadow then tried to help Steve. Coyote tries to request Steve to play a song byThe Supremes, but Steve continues to yell at Coyote to ask the same comment "Shut the mic off now". While continuing on-air, Steve can be heard tackling Coyote to the ground. While continuing the argument, Steve and Coyote battled over the mic, flickering on-and-off and on again. As the battle still continues, Steve then replied "You're gone", meaning that Steve fired Coyote for refusing to turn off the microphone. The fight comes to an end once the mic is abruptly shut off, but not before Coyote audibly calls out "you son of a..." on-air.

Because of the ruckus, police officers from the Tuscaloosa Police Department responded to the call after hearing them rattling the studio, and Coyote was escorted out of the building. He returned to Z-102 the following year but quit a short time later for nearby Birmingham's WAPI-FM (I-95).

WDXB airs theBlack Information Network on its HD2 subchannel.

On February 16, 2024, WDXB began airingWJLX's oldies format on its HD3 subchannel. WJLX's 1240 AM signal in Jasper is off the air due to the theft of its tower. The HD3 subchannel has since been turned off.^[6]

• 102.5 The Bull WDXB official website
• Facility details for Facility ID 2114 (WDXB) in theFCC Licensing and Management System
• WDXB inNielsen Audio's FM station database
• Facility details for Facility ID 156965 (W224CK) in theFCC Licensing and Management System
• W224CK at FCCdata.org
• Facility details for Facility ID 150814 (W268BM) in theFCC Licensing and Management System
• W268BM at FCCdata.org

33°26′38″N86°52′48″W / 33.444°N 86.880°W /33.444; -86.880

• HD Radio stations
• Radio stations in Birmingham, Alabama
• IHeartMedia radio stations
• Country radio stations in Alabama
• Radio stations established in 1962
• 1962 establishments in Alabama

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