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WDSY-FM

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Radio station in Pennsylvania, United States
WDSY-FM
Broadcast areaPittsburgh metropolitan area
Frequency107.9MHz (HD Radio)
BrandingY108
Programming
LanguageEnglish
FormatCountry music
Subchannels
Ownership
Owner
History
First air date
August 6, 1962; 63 years ago (1962-08-06)
Former call signs
  • WYRE-FM (1962–1963)
  • WEEP-FM (1963–1977)
Call sign meaning
"Daisy" (former on-air moniker)
Technical information[1]
Licensing authority
FCC
Facility ID18525
ClassB
ERP17,500 watts
HAAT252 meters (827 ft)
Transmitter coordinates
40°28′20″N79°59′40″W / 40.4723°N 79.9945°W /40.4723; -79.9945
Links
Public license information
Webcast
Websitewww.audacy.com/y108

WDSY-FM (107.9MHz, "Y108") is acommercial radio station inPittsburgh, Pennsylvania. It is owned byAudacy, Inc. and airs acountry musicradio format. The station's studios and offices are in Foster Plaza on Holiday Drive inGreen Tree, Pennsylvania.

WDSY-FM has aneffective radiated power (ERP) of 17,500 watts, itstransmitter is located off Shreve Street in Pittsburgh'sSpring Hill district.[2] WDSY-FM broadcasts in theHD Radio hybrid format.

History

[edit]
WDSY'sHD Radio Channels on a SPARC Radio withPSD andEAS.

On August 6, 1962, WYRE-FM firstsigned on, co-owned with WYRE (1080 AM, nowWWNL).[3] Originally as a fullysimulcast outlet of its AMsister station, it was owned by Golden Triangle Broadcasting and carried a country music format. WYRE (AM) was adaytimer station, while WYRE-FM operated primarily as a vehicle to serve listeners after the AM station was mandated to shut down after sunset. The following year, both stations switched theircall signs to WEEP and WEEP-FM.[4]

In the late 1960s, theFederal Communications Commission ordered FM stations to air separate programming from their AM counterparts most of the day. WEEP-FM broke away from its AM sister during the required hours, airing a softer vocal-based country music format, while its AM sister played more contemporary country hits. In 1977, WEEP-FM changed its call letters to WDSY-FM, and adopting the moniker "We're fresh as a Daisy!...The all new WDSY FM 108."

As more listeners began tuning to FM stations for music, WDSY-FM took on more of a flagship approach between the two stations, with WEEP simulcastingit, rather than the other way around. WDSY-FM evolved into a contemporary country station, and eventually was recognized as the exclusive country music outlet serving the Pittsburgh area. The station's ratings flourished in the late 1980s with the addition of two on-air personalities from topalbum rock stationWDVE joining the WDSY-FM lineup: morning DJ Jimmy Roach and midday personality Chris DeCarlo.

In 1991, then-ownerEntercom decided to change the station's branding and the station became known as "Pittsburgh's Country, Y108," though the music and call letters remained the same. Channel mentions of 107.9 FM later were incorporated into the branding as more radios came equipped with digital tuners.

In 1993, WDSY-FM moved from its longtime home in the Fulton Theatre (now known as theByham Theater) building in downtown Pittsburgh to Gateway Towers, occupying space formerly used byWPIT, which had moved to Green Tree.

The station was acquired byCBS Radio in 1998.[5] WDSY-FM then moved to studios and offices in Foster Plaza in Green Tree, about three miles southwest of downtown Pittsburgh.

The station's ratings flourished under CBS ownership, thanks in large part to a strong lineup of veteran air personalities, including Brian "Monty" Montgomery, Rick "Zeke" Eberhart, Ally Butler, Chris DeCarlo, Stoney Richards, and later the return of Jimmy Roach following a stint at crosstown competitorWOGI.[6]

In the mid-2010s, the station began experimenting with different playlist tweaks. In response to the launch ofiHeartMedia'sBig 104.7 (WPGB), the station dropped most gold titles from the 1990s and 2000s in favor of more current material. In early 2017, selectclassic rock titles were added to the station's gold library, focusing onheartland andsouthern rock from artists such asLynyrd Skynyrd,Bob Seger,The Georgia Satellites, andThe Eagles. Both changes only lasted a matter of months.

On February 2, 2017, CBS Radio announced it would merge with Entercom, bringing WDSY-FM back to its former owners for the first time in nearly 20 years.[7] The merger was approved on November 9, 2017, and was consummated on November 17.[8][9] Shortly after the Entercom merger, the station's playlist tightened significantly and moved in a Top 40 direction both stylistically and musically, incorporating additional titles from thecontemporary hit radio andadult contemporary formats not typically heard on country radio.[10] The station reverted to a more mainstream country playlist in late 2022.

WDSY-FM-HD2

[edit]

WDSY-FM-HD2 initially aired aclassic country format, branded as "The Wolf." This lasted until June 2017, when it switched to a rebroadcast ofsister stationWBZZ, airing aHot Adult Contemporary format.

WDSY-FM-HD3

[edit]

WDSY-FM HD3 initially aired a format of all-new country songs, branded as "The Bull." On July 19, 2017, WDSY-FM-HD3 flipped to a 24/7 traffic and weather format powered by co-ownedKDKA called "KDKA Traffic and Weather Together." Reports aired every 3 minutes and was live weekdays from 5 a.m.-7 p.m., with road closures, construction reports and freshly updated weather forecasts inserted regularly at all other times.[11]

In August 2019, WDSY-FM-HD3 flipped to "Channel Q," Entercom'sTalk/EDM service for theLGBTQ community.

On February 23, 2022, WDSY-FM-HD3 flipped to "The Bet", Audacy's sports gambling network. Channel Q would be moved to WBZZ-HD3.[12]

References

[edit]
  1. ^"Facility Technical Data for WDSY-FM".Licensing and Management System.Federal Communications Commission.
  2. ^Radio-Locator.com/WDSY-FM
  3. ^Broadcasting Yearbook 1963 page B-159
  4. ^Broadcasting Yearbook 1965 page B-132
  5. ^Broadcasting & Cable Yearbook 1999 page D-383
  6. ^"Mac is back, though he's not just partying".Beaver County Times. RetrievedJanuary 12, 2023.
  7. ^CBS Radio to Merge with Entercom
  8. ^"Entercom Receives FCC Approval for Merger with CBS Radio".Entercom. November 9, 2017. RetrievedNovember 17, 2017.
  9. ^Venta, Lance (November 17, 2017)."Entercom Completes CBS Radio Merger".Radio Insight. RetrievedNovember 17, 2017.
  10. ^"Kane Brown's Pop Record A Genre-Buster For WDSY Pittsburgh".Country Insider. March 10, 2022. RetrievedJanuary 12, 2023.
  11. ^CBS Radio Debuts KDKA Traffic and Weather Together
  12. ^"Audacy Adds The Bet In Eight More Markets".RadioInsight. February 23, 2022. RetrievedFebruary 23, 2022.

External links

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AM
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Country radio stations in the Commonwealth ofPennsylvania
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See also
* = Formerly CBS Sports Radio, Audacy operated as producer with distribution handled byWestwood One.

** = Audacy operates pursuant to alocal marketing agreement withMartz Communications Group.

† = Operated byBloomberg L.P. pursuant to a time brokerage agreement.
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