| Broadcast area | Battle Creek, Michigan |
|---|---|
| Frequency | 104.9MHz |
| Branding | 102.5/104.9 The Block |
| Programming | |
| Format | Urban adult contemporary |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner |
|
| WBCK | |
| History | |
First air date | 1968 (as WALM-FM) |
Former call signs | WRCC (9/5/06-9/18/07) WWKN (1/10/97-9/5/06) WRCC (3/18/96-1/10/97) WELL-FM (?-3/18/96) WALM-FM (1968-?) |
Call sign meaning | W Battle Creek MiX X (former branding) |
| Technical information | |
| Facility ID | 37463 |
| Class | A |
| ERP | 6,000watts |
| HAAT | 100 meters |
Transmitter coordinates | 42°18′47″N84°55′46″W / 42.31306°N 84.92944°W /42.31306; -84.92944 |
| Repeater | 102.5WKFR-HD2 (Kalamazoo) |
| Links | |
| Webcast | Listen Live |
| Website | wbxxfm.com |
WBXX (104.9MHz) is aradio station inBattle Creek, Michigan.
WBXX took over the 104.9 frequency formerly occupied by WRCC-FM in September 2007; its former 95.3 spot on the dial was taken over byWBCK-FM, and WRCC's classic rock format was discontinued.
As WBXX "B95", 95.3 FM was a very popularCHR/Top 40 station in the late 1980s and early 1990s. Despite the station's high ratings (especially with younger listeners), B95 was unsuccessful in terms of revenue because it played hip-hop and rap music that was unpopular with local advertisers. This led the station to change format tooldies and lateradult contemporary, with which WBXX continued to broadcast initially after moving to 104.9.
104.9 was originallyWALM-FM (sister station to the now-defunct WALM 1260 AM inAlbion, Michigan) and laterWELL-FM with a middle-of-the-road format. The station first used theWRCC call sign in 1996, broadcasting a satellite-fedcountry format known as "Cereal City Country" which was unable to compete with powerhousesWBCT andWNWN-FM and received low Arbitron ratings. WRCC changed the following year toWWKN, "Keener 104-9" (a tribute toWKFR's original home at 1400 AM in the 1960s as "Keener 14"), playingoldies of the 1960s and 1970s. Eventually WWKN repositioned as "Super Hits 104-9" and then "Super Rock 104-9" (adjusting its format toclassic hits) before changing to all-out classic rock as "Rock 104-9" and changing its calls back to WRCC.
Mix 104-9 featured the syndicatedDelilah show Sunday through Friday nights and played classic hits during its "Wayback Weekends". The station also aired the syndicatedBob and Sheri morning show.
On August 30, 2013 a deal was announced in whichTownsquare Media would acquire 53 stations fromCumulus Media, including WBXX, for $238 million. The deal is part of Cumulus' acquisition ofDial Global; Townsquare and Dial Global are both controlled byOaktree Capital Management.[1][2] The sale to Townsquare was completed on November 14, 2013.[3]
On the morning of January 29, 2016, WBXX flipped to alternative rock as "104.9 The Edge", filling, in part, the void left byWVIC dropping the format in March 2015. The station aired theFree Beer and Hot Wings show mornings and featured 104-minute blocks of commercial free music the rest of the day.[4]
On January 16, 2023, WBXX dropped the alternative rock format and flipped tourban adult contemporary, branded as "102.5/104.9 The Block" (simulcast onWKFR-HD2 in Kalamazoo and translator W273AR (102.5 FM)).[5]
