 | |
| |
|---|---|
| Broadcast area | |
| Frequency | 105.3MHz |
| Branding | 105.3 The Bear |
| Programming | |
| Format | Active rock[1] |
| Ownership | |
| Owner | Monticello Media LLC |
| WPSK-FM,WRAD,WRAD-FM,WVXL | |
| History | |
First air date | December 1964; 60 years ago (1964-12)[2] |
Former call signs | |
Former frequencies | 104.9 MHz (1964–1996)[5] |
Call sign meaning | "Bear" |
| Technical information[6] | |
Licensing authority | FCC |
| Facility ID | 5795 |
| Class | C3 |
| ERP | 12,000 watts |
| HAAT | 146 meters (479 ft) |
Transmitter coordinates | 37°11′12″N80°28′54″W / 37.18667°N 80.48167°W /37.18667; -80.48167 |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
WBRW (105.3MHz) is acommercialFM radio stationlicensed toBlacksburg, Virginia, and serving theNew River Valley and part of theRoanoke metropolitan area.[1] It broadcasts anactive rockradio format known as "The Bear." It is owned byMonticello Media LLC, with radio studios and offices on Lee Highway (U.S. Route 11) inRadford.
WBRW has aneffective radiated power (ERP) of 12,000 watts. Thetransmitter is on Stroubles Creek Road in Blacksburg.[7]
The stationsigned on the air in December 1964[2] as the FM counterpart toWJJJ (1260 AM). The originalcall sign was WVVV and its frequency was 104.9 MHz. The owner was Blacksburg-Christiansburg Broadcasters and it aired aalbum rock radio format.[8]
In 1996, WVVV moved to its current dial position after changing its call letters the previous year to WVMJ Became Majic 105 and was A/C Format. In 1999, the station switched to its current call sign, WBRW, flipping to anactive rock format.
WBRW had been owned and operated byCumulus Media.[9] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to Monticello Media.[10] The sale was approved December 1, 2018.[11]
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