 | |
| |
|---|---|
| Broadcast area | Baton Rouge metropolitan area |
| Frequency | 107.3MHz |
| Branding | Talk 107.3 |
| Programming | |
| Format | Talk |
| Network | ABC News Radio |
| Affiliations | |
| Ownership | |
| Owner | Guaranty Broadcasting Company of Baton Rouge, LLC |
| History | |
First air date | June 1994; 31 years ago (1994-06) |
Former call signs |
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| Technical information | |
| Facility ID | 4490 |
| Class | A |
| ERP | 4,270 watts |
| HAAT | 119 meters (390 ft) |
Transmitter coordinates | 30°28′26.00″N91°3′38.00″W / 30.4738889°N 91.0605556°W /30.4738889; -91.0605556 |
| Repeater | 100.7 WTGE-HD2 (Baton Rouge) |
| Links | |
| Webcast | Listen live |
| Website | www |
WBRP (107.3FM) is acommercial radio station broadcasting atalk radioformat.Licensed toBaker, Louisiana, it serves theBaton Rouge metropolitan area. It is owned by Guaranty Broadcasting Company of Baton Rouge, LLC.[1][2] Along with foursister stations, its studios are in the Guaranty Group building on Government Street east of downtown Baton Rouge.
WBRP is aClass A FM station with aneffective radiated power (ERP) of 4,270 watts. Thetransmittertower is off North Dual Street east of theCortana Mall in Baton Rouge.[3]
WBRP airs a mix of local and national shows, mostlyconservative talk programs. Weekdays begin with a local news and interview show,Mornings with Brian Haldane, followed byThe Moon Griffon Show. The rest of the weekday schedule isnationally syndicated talk shows:Brian Kilmeade and Friends,The Ramsey Show withDave Ramsey,The Lars Larson Show, America at Night with Rich Valdés,America in the Morning andMarkley, Van Camp & Robbins.Bloomberg Radio is heard overnight.
Weekends feature shows on money, health, guns, business and technology. Weekend hosts includeErick Erickson. Most hours begin with an update fromABC News Radio.
The stationsigned on the air in June 1994. Its originalcall sign was WBBU and it called itself "BB 107.3". It was owned and operated by BeBe Facundus and aired anadult contemporary format aimed at a female audience.[4] The station mixed the satellite-delivered music with locally produced "motivational moments" and "cornerstones", which Michael Precker ofThe Dallas Morning News compared to the content of women's magazines.[5]
Facundus sold WBBU in 1996 to Guaranty Broadcasting for $1.75 million.[6] The next year, Guaranty changed the call sign twice to WGGZ and then WTGE, moving "The Tiger", analternative rock station, to the frequency.[7] (TheLouisiana State University sports teams'mascot is the tiger.)
The call letters changed to WJNH in 2001; the station was known as Jammin' 107.3 and airedhip hop andR&B music.[8] The WTGE call sign returned to 107.3 in 2004, this time with aclassic country format.[9] The format remained, though the call sign changed to WYPY in 2010 when WTGE moved to100.7 MHz.
On April 11, 2011, WYPY changed its call letters to WBRP and the classic country format moved over to 104.9 FM. A week later, the station at 107.3 FM flipped totalk radio, branded as "Talk 107.3". Programs at launch included local morning and afternoon shows, as well as national shows fromLaura Ingraham andDave Ramsey. The shift essentially traded the alternative format on 104.9 for the new talk format.[10]
The stations are WDGL (Eagle 98.1, classic rock), WYPY (Y-100.7, country), WTGE (107.3, country legends), and KNXX (104.5) and WNXX (104.9), rock stations that simulcast the same programming over two frequencies.