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| Channels | |
| Branding | 10 News |
| Programming | |
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| Ownership | |
| Owner |
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| History | |
First air date | August 12, 1956 (68 years ago) (1956-08-12) |
Former channel number(s) |
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| CBS (1956–1988) | |
Call sign meaning | Jesse W. Birdwell (founder ofWBIR radio) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 46984 |
| ERP | 40.9kW |
| HAAT | 546 m (1,791 ft) |
| Transmitter coordinates | 36°0′19″N83°56′23″W / 36.00528°N 83.93972°W /36.00528; -83.93972 |
| Links | |
Public license information | |
| Website | www |
WBIR-TV (channel 10) is atelevision station inKnoxville, Tennessee, United States, affiliated withNBC. Owned byTegna Inc., the station maintains studios onBill Williams Avenue in Knoxville's Belle Morris section, and its transmitter is located onSharp's Ridge inNorth Knoxville.
WBIR-TV signed on the air on August 12, 1956, as aCBS affiliate, taking that affiliation away from WTVK (channel 26, nowWVLT-TV on channel 8). During the late 1950s, the station was also briefly affiliated with theNTA Film Network.[2] WBIR-TV was originally owned by a consortium headed by J. Lindsay Nunn and his son, Gilmore Nunn, owners of WBIR radio (1240 AM, nowWIFA; and FM 103.5, nowWIMZ-FM). The station's call letters come from Jesse W. "Jay" Birdwell, who founded WBIR radio in 1941; Birdwell sold the AM radio station to the Nunns in 1944.[3] The Nunns shared ownership with WBIR general manager John P. Hart; Knoxville residents Robert and Martha Ashe, and theTaft family ofCincinnati.[4] In October 1959 the Tafts' broadcast subsidiary,Radio Cincinnati, Inc. (later known as Taft Broadcasting), purchased the remaining 70 percent of the WBIR stations outright from the other parties.[5]
In January 1961, Radio Cincinnati, Inc. sold WBIR-AM-FM-TV to the News-Piedmont Company ofGreenville, South Carolina, owner of WFBC-AM-FM-TV in its home city.[6][7] In 1967, News-Piedmont merged with Southern Broadcasting to form the Southeastern Broadcasting Corporation. Soon afterward, Southeastern sold off most of its radio stations (including WBIR-AM-FM), purchased four more television stations and changed its name toMultimedia, Inc.[8] WBIR shared flagship status with WFBC-TV (now WYFF).[9]
On September 10, 1988,[10] WBIR became an NBC affiliate, swapping affiliations with WTVK; this marked CBS' return to its original affiliate in Knoxville. At the time, NBC was the top-rated network while CBS was in third place near the midpoint of theLaurence Tisch period of that network's history. NBC was more than willing to make the switch, since WTVK had been one of its weakest affiliates while WBIR was a solid runner-up toWATE-TV; WTVK would move to VHF channel 8 not too long afterwards on December 8 and become WKXT-TV. With the switch, channel 10 became the last major commercial station in Knoxville to change affiliations. The switch also made channel 10 the third station in Knoxville to carry NBC; the network had previously aired on WATE from 1953 to 1979 before moving to WTVK in 1979. Multimedia merged withGannett in 1995.
For a time in the 1980s, WBIR was seen on several ten-watttranslators across East Tennessee andVirginia. One of them, W04BM, was licensed toLaFollette, Tennessee, and operated on channel 4.
In 2008, WBIR-TV debuted new graphics and news music. On June 1, 2011, WBIR-TV andFox affiliateWTNZ-TV, for whom WBIR-TV was producing a 10 p.m. newscast, debuted a new high-definition news set and weather studio and a full makeover of branding. However, WBIR-TV retained their logo by adding the HD symbol to the right of the logo.
Around the first week of October 2012, Gannett entered adispute againstDish Network regardingcompensation fees and Dish's AutoHop commercial-skip feature on its Hopperdigital video recorders. Gannett ordered that Dish discontinue AutoHop on the account that it is affecting advertising revenues for WBIR. Gannett threatened to pull WBIR from Dish should the skirmish continue beyond October 7 and Dish and Gannett fail to reach an agreement (WTNZ was not involved in the dispute, as the station is owned byRaycom Media, rather than by Gannett, which continues to produce its newscasts via WBIR).[11][12] The two parties eventually reached an agreement after extending the deadline for a few hours.[13]
On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. WBIR was retained by the latter company, namedTegna.[14]
The Heartland Series, hosted byBill Landry, was a popular documentary series produced by WBIR from 1984 until 2009. It was conceived in 1984 to commemorate the 50th anniversary of the founding of theGreat Smoky Mountains National Park. It continued to celebrate the people and the land of the entireAppalachian region, presenting re-enactments of historic events and feature stories about regional culture.[15] In February 2009, WBIR announced that it would suspend production of the series in September 2009, but would continue to show the hundreds of episodes already produced "for as long as the viewers like them."[15] The last episode was taped at theMuseum of Appalachia inNorris on August 8, 2009, before an audience estimated at 10,000 people, one of the largest crowds in the museum's history.[16][17]
During its 25-year history,The Heartland Series received several awards, including fourEmmy Awards.[18]U.S. embassies around the world keep tapes ofThe Heartland Series broadcasts as an information resource on life in Appalachia.[19]
In 2006, WBIR celebrated its 50th anniversary with a special report on some of the past stories captured on the station for the past 50 years. These reports were called "Our Stories" and included retrospectives on events such asU.S. Presidents visiting Knoxville and East Tennessee, major crimes and even the 25th Anniversary of the1982 World's Fair.
WBIR co-produces a yearlytelethon withSinclair Broadcast Group–ownedABC affiliateWLOS inAsheville, North Carolina, benefiting Friends of the Smokies and Great Smoky Mountains National Park. The proceeds from the telethon help support critical programs and projects in the park. It is co-hosted by WBIR AnchorEmeritusBill Williams and WLOS anchor Larry Blunt.[citation needed]
Prior to September 15, 2008, WBIR-TV airedLIVE at Five at 5 p.m. on weekdays. The program focused on community events and celebrity interviews. In 2008, the show was moved to 4 p.m. and was temporarily renamedLIVE at Five at Four with WBIR asking for viewers' opinions on a new name. The quirky temporary name, however, was embraced by viewers andLIVE at Five at Four remained the brand for the 4 p.m. program for the next decade and a half. In 2010,LIVE at Five at Four debuted new graphics to better reflect programming shown on the newscast. The final version of graphics onLIVE at Five at Four debut the week of December 4, 2017, as part of WBIR's revamp and update. On July 3, 2023, after 15 years ofLIVE at Five at Four and nearly three decades of the "LIVE at Five" umbrella-moniker, the 4 p.m. broadcast became10 About Town. The format of highlighting local community events and personalities remained the same during the title transitioning ofLIVE at Five at Four to10 About Town.The Dr. Bob Show, a popularEast Tennessee PBS health program, began as a segment ofLIVE at Five before expanding to a half-hour format.[20]
Until late March 2011, WBIR-TV produced a 10 p.m. newscast forCW affiliateWBXX-TV. On March 28, WBIR-TV began producing a nightly 10 p.m. newscast for Fox affiliate WTNZ (channel 43). WBIR also begin producing a weekday morning news show at 7 a.m. that begin in June 2012 for that station. Both stations' newscasts began airing inhigh definition on June 1, 2011, making WBIR and WTNZ the second and third stations in Knoxville to make the upgrade.[21]
On October 28, 2013, WBIR expanded its noon newscast from 25 minutes to a full hour.
WBIR also has a 24-hour news channel called "10 News 2", that simulcasts and rebroadcasts their newscasts.[22] As of 2023, this channel is still available but only onComcast Xfinity cable channel 21 in Knoxville.[citation needed]
The station's digital signal ismultiplexed:
| Channel | Res. | Aspect | Short name | Programming |
|---|---|---|---|---|
| 10.1 | 1080i | 16:9 | WBIR-HD | NBC |
| 10.2 | 480i | MeTV | MeTV | |
| 10.3 | Crime | True Crime Network | ||
| 10.4 | Quest | Quest | ||
| 10.5 | TheNest | The Nest | ||
| 10.6 | ShopLC | Shop LC | ||
| 10.7 | HSN | HSN | ||
| 10.8 | Comet | Comet |
The national NBC Weather Plus network is defunct as of December 1, 2008, and was revamped as an affiliate of NBC Plus, utilizing the same graphics as Weather Plus (and is now a computer-updated loop of regional satellite/radar images, current temperatures, and daily forecasts) and without the national on-camera meteorologist segments (though the local OCM segments remained). In late 2011, it was replaced with The Local AccuWeather Channel, branded as "10 Weather Now". On October 8, 2012, it was replaced with MeTV.[24] In early 2015, WBIR added a third digital channel (channel 10.3), which currently broadcasts the Justice Network.
WBIR-TV shut down its analog signal, overVHF channel 10, on June 12, 2009, the official date on which full-power television stations in the United Statestransitioned from analog to digital broadcasts under federal mandate. The station's digital signal relocated from its pre-transitionUHF channel 31 to VHF channel 10.[25]
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