| |
|---|---|
| Broadcast area |
|
| Frequencies |
|
| Branding | Mountain Country NH |
| Programming | |
| Format | Country |
| Affiliations | Total Traffic and Weather Network |
| Ownership | |
| Owner |
|
| History | |
First air date |
|
| Technical information[1][2] | |
Licensing authority | FCC |
| Facility ID |
|
| Class |
|
| Power |
|
| ERP |
|
| HAAT |
|
Transmitter coordinates | |
| Translator(s) |
|
| Links | |
Public license information |
|
| Webcast | Listen live |
| Website | mountaincountrynh |
WASR (1420AM) andWCGY-FM (97.3FM) are commercial radio stations broadcasting acountry music format. WASR islicensed toWolfeboro, New Hampshire, and serves theLakes Region. WCGY-FM is licensed toJefferson, New Hampshire, and serves theNorth Country andWhite Mountains Region. The stations are owned by Dirk Nadon's Lakes Media, LLC.[3][4] WASR is also heard on two 250-wattFM translators: 97.1W246DI in Wolfeboro, and 96.1W241AJ inLaconia.
WASR went on the air in 1970, and previously broadcastadult standards,talk radio,variety hits, andclassic hits formats. WCGY-FM began broadcasting in 2022, and started simulcasting on WASR in 2024.
At one time, WASR was anadult standards station, carryingCitadel Media'sTimeless service. It also triedconservative talk with little success.
On February 24, 2020, new station manager Eric Scott changed the format tovariety hits with some localtalk including a live call in show at noon, a local sports show on Friday afternoons, and a liveCatholic Mass Sunday mornings. WASR also carried theWTPL-produced talk showGood Morning New Hampshire, hosted by Jack Heath.
At the end of 2023, Eric Scott retired and WASR contracted with consultant J. R. Russ Programming & Research to assist in the day to day programming. Among Russ' accomplishments was a focusing and re-branding of the station to "971 The Shore" to take advantage of the resort area known as the "Seven Lakes Region" with the slogan of "It's BETTER on the Shore". Music programming was skewed to lean moreclassic rock with aclassic hits,yacht rock andoldies blend that was "tempo-flowed".
In May of that year thesyndicated Todd Newton Morning Show from SuiteRadio was added with the initial sponsorship of a septic service company and branding the show as "The only morning show sponsored by poop" which generated considerable market publicity. Russ was the consistent voice of imaging, commercials, promos and features always with a local "Lakes Region" focus.
In June 2024, the $75,000 sale of WASR from Winnipesaukee Radio Station to Dirk Nadon's Lakes Media, owner ofWWLK-FM andWLKZ, was announced.[5] That August, Lakes Media purchased for $7,500 a second translator for WASR: W241AJ (96.1), which had been owned byNew Hampshire Gospel Radio.[6]
In addition to WWLK-FM and WLKZ, Lakes Media owned a station inJefferson, New Hampshire: WCGY-FM 97.3, which signed on as country music station "Mountain Country 97.3" on July 26, 2022.[7] On September 11, 2024, WASR replaced "The Shore" classic hits format with asimulcast of WCGY-FM as "Mountain Country 97".[8]
| Call sign | Frequency | City of license | FID | ERP (W) | Class | Transmitter coordinates | FCC info |
|---|---|---|---|---|---|---|---|
| W241AJ | 96.1 FM | Laconia, New Hampshire | 142346 | 250 | D | 43°32′45.6″N71°22′41.1″W / 43.546000°N 71.378083°W /43.546000; -71.378083 (W241AJ) | LMS |
| W246DI | 97.1 FM | Wolfeboro, New Hampshire | 145595 | 250 | D | 43°48′31.7″N71°12′53.4″W / 43.808806°N 71.214833°W /43.808806; -71.214833 (W246DI) | LMS |
| |||||
| ByAM frequency | |||||
| ByFM frequency |
| ||||
| Digital radio by frequency & subchannel | |||||
| Bycall sign | |||||
| Transmitter site | |||||
| Defunct | |||||
  | This article about a radio station in New Hampshire is astub. You can help Wikipedia byexpanding it. |
