 | |
| Industry | Textile |
|---|---|
| Products | Footwear |
| Website | vivobarefoot |
Vivobarefoot is aminimalist running shoe company. Their technology, invented by Tim Brennan and developed by British shoe company Terra Plana,[1] is aimed at offering the optimum biomechanics and posture commonly associated with walkingbarefoot andbarefoot running, and advocated within the barefoot movement and barefoot running community.[2][3] Their marketing describes the walking experience as "as close to going barefoot in the city as you can get."[4] In 2019, the most prominent shoe using this technology was their Evo running shoe.[5]
In 2022, Vivobarefoot sold 773,000 pairs of shoes.[6]
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