McMahon appeared on-screen for WWE from 1969 until 2022,[5] initially as a personable play-by-play commentator. In 1997, he adopted thecharacter of Mr. McMahon, portrayed as an irascible, villainous, swaggering tyrant who obsessed over maintaining control of his wrestling company and often growled the catchphrase "you're fired!" when dismissing an employee.[6] Under the villainous Mr. McMahon gimmick, he competed in wrestling matches and became a one-timeWWE Champion, a one-timeECW Champion, aRoyal Rumble winner, and a multi-timepay-per-view headliner.[3]
Following claims ofhush-money agreements McMahon paid over affairs with former WWE employees,[7] McMahon stepped down as CEO and chairman of WWE in June 2022, pending the conclusion of an internal investigation. He was replaced by his daughter,Stephanie McMahon.[8][9] The following month, McMahon announced his retirement from WWE,[10] but his return to WWE as executive chairman was confirmed in January 2023.[11] That April,Endeavor Group Holdings announceda merger between WWE andZuffa, owner of theUltimate Fighting Championship (UFC) mixed martial arts promotion; McMahon served as the executive chairman of the new merged company,TKO Group Holdings (TKO).[12] McMahon was fined over $1.7 million by theSecurities and Exchange Commission from undisclosed hush money payments.[13] McMahon later resigned from TKO in January 2024 afterallegations of sex trafficking and sexual assault. McMahon is currently under a federal probe.[14][15]
Early life
Vincent Kennedy McMahon was born on August 24, 1945, inPinehurst, North Carolina, to Victoria (née Hanner)[16] andVincent James McMahon, a wrestling promoter. Not long after his birth, his father left the family and took McMahon’s older brother, Roderick Jr., with him.[17][18] McMahon did not see his father again until he was 12 years old.[19] His paternal grandfather,Jess McMahon, had been a boxing and wrestling promoter,[20] and both grandparents on his father’s side were of Irish descent.[21][22]
During his childhood, McMahon was raised under the name Vinnie Lupton, using the surname of one of his stepfathers. He experienced a difficult upbringing and has spoken publicly about abuse he endured at the hands of one stepfather, Leo Lupton. He also stated that he suffered sexual abuse which "wasn't from the male" as a youth. In a 2000 interview, McMahon reflected, “It is unfortunate that [Lupton] died before I could kill him. I would have enjoyed that.”[23] McMahon and his self-described "majored in badass" years as a teen (where he claimed to run moonshine inHarlowe, North Carolina) saw him faced with the choice of reform school or theFishburne Military School inWaynesboro, Virginia; McMahon chose the latter and graduated from the military school in 1964.[24] He has cited the structure of military school as a formative influence and has said he struggled withdyslexia during his youth.[25]
McMahon first met the promoter forCapitol Wrestling Corporation (CWC), his father, Vincent J. McMahon, at the age of 12. At that point, McMahon became interested in following in his father's professional wrestling footsteps and often accompanied him on trips toMadison Square Garden. McMahon wanted to be a wrestler, but his father did not allow him, explaining that promoters did not appear on the show and should stay apart from their wrestlers.[26]
In 1968, McMahon graduated fromEast Carolina University[22] with a business degree and after an unremarkable career as a traveling salesman, he was eager to assume a managerial role in his father'sWorld Wide Wrestling Federation promotion. In 1969, McMahon made his debut as a ring announcer for the WWWF'sAll-Star Wrestling.[27] In 1971, he was assigned to a small territory in Maine, where he promoted his first card. He later became the play-by-play commentator for television matches after replacingRay Morgan in 1971, a role he regularly maintained until November 1997.
In the 1970s, McMahon became a prominent force in his father's company and, over the next decade, assisted his father in tripling TV syndication.[28] The younger McMahon was also behind theMuhammad Ali versusAntonio Inoki match of 1976.[28] He pushed for the renaming of the company to the World Wrestling Federation (WWF) in 1979.
On February 21, 1980, McMahon officially founded Titan Sports and the company's headquarters were established inSouth Yarmouth, Massachusetts, using the now-defunctCape Cod Coliseum as a home base for the company. McMahon then became chairman of the company and his wife, Linda, became the "co-chief executive".[29][30] In 1982, Titan acquired control of the CWC from McMahon's ailing father (who died in May 1984) and his partners.
When he purchased the WWF in 1982, professional wrestling was a business run by regional promotions. Various promoters understood that they would not invade each other's territories, as this practice had gone on undeterred for decades.[31] TheNational Wrestling Alliance became the governing body for all the regional territories across the country and as far away as Japan. McMahon had a different vision of what the industry could become. In 1983, the WWF split from the NWA again (it had left the NWA in 1963, but rejoined in 1971).
He began expanding the company nationally by promoting in areas outside of the company's Northeast U.S. stomping grounds and by signing talent from other companies, such as theAmerican Wrestling Association (AWA). In 1984, he recruitedHulk Hogan to be the WWF's charismatic new megastar, and the two quickly drew the ire of industry peers as the promotion began traveling and broadcasting into rival territories. McMahon, who still also fronted as the WWF's squeaky clean babyface announcer, createdThe Rock 'n' Wrestling Connection by incorporating pop music stars into wrestling storylines.[32]
During the late 1980s, McMahon shaped the WWF into a unique sports entertainment brand that reached out to family audiences while attracting fans who had not paid attention to professional wrestling before. By directing his storylines toward highly publicized supercards, McMahon capitalized on a fledgling revenue stream by promoting these events live onpay-per-view television. In 1987, the WWF reportedly drew 93,173 fans to thePontiac Silverdome (which was called the "biggest crowd in sports-entertainment history") forWrestleMania III, that featured the main event of Hulk Hogan vs.André the Giant.[33]
In 1993, the company entered the New Generation Era, one of McMahon's toughest times while in charge of the company as business went up and down with various projects in the company.[34]
After struggling againstTed Turner'sWorld Championship Wrestling (WCW), McMahon cemented the WWF as the preeminent wrestling promotion in the late 1990s when initiating a new brand strategy that eventually returned the WWF to prominence. Sensing a public shift toward a more hardened and cynical fan base, McMahon redirected storylines toward a more adult-oriented model. The concept became known as "WWF Attitude" and McMahon commenced the new era when manipulating theWWF Championship away fromBret Hart atSurvivor Series (now known as the "Montreal Screwjob").[35] McMahon announced the beginning of theAttitude Era on the December 15th, 1997 episode of Monday Night Raw, where McMahon stated "This is a conscious effort on our part to 'open the creative envelope', in order to entertain in a more contemporary manner, extends far beyond the strict confines of sports presentation into the wide open environment of broad based entertainment. We borrow from such programs niches like soap-operas and others widely accepted forms of television entertainment and tired of the same old simplistic theory of 'good guys versus bad guys'. Surely the era is definitely, passe. Therefore, we've embarked on a far more innovative and contemporary creative campaign, that is far more invigorating and extemporaneous than ever before".[36]
McMahon, who for years had downplayed his ownership of the company and was mostly known as a commentator, became involved in WWF storylines as theevil Mr. McMahon, who began a legendary feud withStone Cold Steve Austin, who challenged his authority. As a result, the WWF suddenly found itself back in national pop-culture, drawing millions of viewers for its weeklyMonday Night Raw broadcasts, which ranked among the highest-rated shows on cable television.[33] In October 1999, McMahon led the WWF in aninitial public offering of company stock. Also, during the Attitude Era, the company embraced this period by incorporating foul language, graphic violence, and controversial stipulations like Bra and Panties matches.[37]
Monday Night War and acquisition of WCW and ECW
On June 24, 1999, McMahon appeared on theLate Night with Conan O'Brien show and said he viewed Ted Turner as his rival, stating "All I'll say about Ted is he's a son-of-a-bitch, other than that, he's probably not a bad guy, but I don't like him at all".[38]
McMahon later came out victorious against Ted Turner'sWorld Championship Wrestling (WCW) in the television ratings in theMonday Night War after an initial 84-week television ratings loss to WCW[32] and afterward acquired the fading WCW fromTurner Broadcasting System on March 23, 2001, with an end to the Monday Night War.[39] On April 1, 2001,Extreme Championship Wrestling (ECW) filed for bankruptcy leaving WWF as the last major wrestling promotion at that time.[40] McMahon later acquired the assets of ECW on January 28, 2003.[41]
In September 2020, professional wrestling promoter,WWE Hall of Famer, and former WCW presidentEric Bischoff revealed that during this period of the Monday Night War in television ratings battles between WWE and WCW "Vince was petitioning a lot for Ted. He was trying to embarrass Ted, trying to create some anxiety with the shareholders of Turner Broadcasting. Vince was trying to create some unrest and anxiety by being very, very critical about WCW" and "whenever you'd see blood in WCW, Vince would write these letters from the king's court to Ted criticizing him, and WCW, and the health and welfare of the talent by saying it's gross, it's crap, and all this. And then he'd turn around and do the same thing a month later. None of us took any of those letters very seriously, and it was pretty obvious what Vince was trying to do. We all just chuckled about it".[42]
In a conference call in 2021, McMahon described the "situation where 'rising tides' because that was when Ted Turner was coming after us with all of Time Warner's assets as well".[43]
On May 5, 2002, World Wrestling Federation Entertainment, Inc. announced that it would be changing both its company name and the name of its wrestling promotion toWorld Wrestling Entertainment (WWE) after the company had lost a lawsuit initiated by theWorld Wildlife Fund over the WWF trademark.[44] The name change officially occurred the following day on May 6. Although mainly caused by the ruling in favor of the World Wildlife Fund regarding the "WWF" initialism, the company noted it provided an opportunity to emphasize its focus on entertainment.[45]
Ruthless Aggression Era and transition to PG rating
Shortly after its name change, WWE transitioned into its Ruthless Aggression Era; McMahon officially referred to the new era as "Ruthless Aggression" on June 24, 2002.[46] This period still featured many similar elements of its predecessor the Attitude Era, including the levels of violence, sex, and profanity, but there was less politically incorrect content, and a further emphasis on wrestling was showcased.[47]
In July 2008, all WWE programs shifted to TV-PG ratings. McMahon also stated that the Attitude Era of the late 1990s and early 2000s was the result of competition from WCW and forced the company to "go for the jugular".[48] Due to WCW's demise in 2001, McMahon says that they "don't have to" appeal to viewers in the same way and that during the "far more scripted" PG Era, WWE could "give the audience what they want in a far more sophisticated way".[48] McMahon also stated that the move to PG cut the "excess" of the Attitude Era and "ushered in a new era of refined and compelling storytelling".[49] McMahon also had the most say in the WWE company's creative direction.[50] The move into the PG Era made the promotion more appealing to corporatesponsors.[37]
On April 7, 2011, McMahon's company ceased using the full name World Wrestling Entertainment and henceforth referred to itself solely as WWE, making the latter anorphan initialism. This was said to reflect WWE's global entertainment expansion away from the ring with the ultimate goal of acquiring entertainment companies and putting a focus on television, live events, and film production. WWE noted that their new company model was put into effect with the relaunch ofTough Enough, being a non-scripted program (contrary to the scripted nature of professional wrestling) and with the launch of theWWE Network (at the time scheduled to launch in 2012; later pushed back to 2014). The legal name of the company remained World Wrestling Entertainment, Inc. for the time.[51]
In 2019,Tony Khan'sAll Elite Wrestling (better known as AEW) emerged as the second largest professional wrestling promotion in the market after WWE, and during a conference call on July 25, 2019, McMahon announced a new direction for WWE where he stated that it would "be a bit edgier, but still remain in the PG environment".[52] In another conference call on July 29, 2021, McMahon stated that he doesn't consider AEW competition and that he was "not so sure what their investments are as far as their talent is concerned".[53]WWE NXT andAEW Dynamite competed in theWednesday Night Wars, from October 2, 2019, to April 7, 2021, which ended withAEW Dynamite emerging victorious andNXT moving to Tuesday nights.[54] This eventually led WWE to revampNXT with major changes to "NXT 2.0" starting from the September 14, 2021, episode.[55]
Resignation and retirement
McMahon voluntarily stepped down as chairman and CEO of WWE on June 17, 2022, pending an internal investigation, with his daughterStephanie McMahon being named the interim CEO and interim chairwoman of the WWE.[8][56][57] McMahon continued to oversee WWE creative and content development.[58] On July 22, Vince McMahon officially announced his retirement from WWE and named his daughter Stephanie McMahon, the company's new permanent chairwoman and co-CEO (alongsideNick Khan).[10][59][60][61]Triple H then replaced Vince McMahon as Head of WWE creative.[62]
TKO executive chairman and second resignation
It was announced on January 6, 2023, byThe Wall Street Journal that McMahon was planning a return to WWE as executive chairman, ahead of upcoming media rights negotiations in 2024 and also to explore a potential sale of the company. On January 6, WWE published a filing with theSEC, appointing Vince McMahon by himself, George Barrios and Michelle Wilson back to the WWE Board of Directors.[63][64][65] On January 10, McMahon assumed the role of executive Chairman of the WWE.[11] On April 3,Endeavor Group Holdings announced a deal under which WWEwould merge with theUltimate Fighting Championship (UFC) to form a new publicly traded company trading under thesymbol "TKO". Endeavor will hold a 51% stake in TKO, with WWE's shareholders having a 49% stake, valuing WWE at $9.3 billion.[66] McMahon will serve as the executive chairman of TKO and oversee the new company's WWE and UFC divisions.[66] Upon completion of the deal, McMahon was expected to personally own 34% of TKO Group.[67]
The merger between WWE and UFC as TKO was completed on September 12, 2023, with WWE and UFC continuing to operate as separate divisions of TKO by focusing on professional wrestling and mixed martial arts respectively.[68] On October 15, it was announced that Endeavor Group Holdings CEOAri Emanuel made the call to remove McMahon from WWE creative power and then granted the responsibility toTriple H to drive 99.9% of the creative moving forward.[69] As a result, McMahon is no longer involved in the WWE creative direction of the company.[70]
On January 26, 2024, one day after a report about alleged sexual assaults committed by McMahon was published byThe Wall Street Journal,Deadline confirmed that McMahon had resigned from TKO. In a statement, he said the decision was made "out of respect for the WWE Universe, TKO, shareholders, and business partners."[71]
In March 2024, McMahon filed to sell $411.95 million worth of TKO stock amidst allegations of sexual assault, following a previous sale of shares worth $670.3 million in November. McMahon, who resigned from the TKO board earlier due to a lawsuit alleging abuse and sexual exploitation, owns approximately 15 million shares of TKO Group's Class A shares after the recent transactions.[72]
In 1979, Vince and Linda purchased theCape Cod Coliseum and theCape Cod Buccaneers of theAtlantic Coast Hockey League. In addition to pro wrestling and hockey, they began selling out rock concerts (includingVan Halen andRush) in non-summer months, traditionally considered unprofitable due to lack of tourists. This venture led the McMahons to join the International Association of Arena Managers, learning the details of the arena business and networking with other managers through IAAM conferences, which Linda later called a great benefit to WWE's success.[73]
In 2000, McMahon again ventured outside the world of professional wrestling by launching theXFL, a professionalAmerican football league. The league began in February 2001, with McMahon making an appearance at the first game, but folded after one season due to low television ratings.[75] On January 25, 2018, McMahon announced aresurrection of the XFL. After only five weeks of play in its inaugural2020 season, the league abruptly ceased play due to theCOVID-19 pandemic, and filed for bankruptcy on April 13, 2020.[76]
In February 2014, McMahon helped launch anover-the-top streaming service called theWWE Network.
In 2017, McMahon established Alpha Entertainment, a separate entity from WWE.[77]
In 2025, McMahon established 14th & I, an investment firm and “entertainment hub company” pursuing opportunities inmedia andsports entertainment.[4]
Before the evolution of the Mr. McMahon character, McMahon appeared as acommentator on television. His executive role was not publicized to maintain the illusion of wrestling's staged story lines, orkayfabe. While McMahon did publicly identify himself as the owner of the WWF outside of WWF programming, on television his ownership of the WWF was considered anopen secret through the mid-1990s.Jack Tunney was portrayed as the president of WWF instead of McMahon.
In 1969, McMahon began appearing on untelevised WWWF events as a ring announcer. McMahon made his commentary debut in 1971 when he replaced Ray Morgan after Morgan had a pay dispute with McMahon's father,Vincent J. McMahon, shortly before a scheduled television taping. The elder McMahon let Morgan walk instead of giving in to his demands and needed a replacement on the spot, offering it to his son. For the younger McMahon, it was also somewhat of a compromise, as it allowed him to appear on television. McMahon wanted to be a wrestler, but his father did not let him, explaining that promoters did not appear on the show and should stay apart from their wrestlers.[26]
McMahon eventually became the regular play-by-play commentator and maintained that role until November 1997, portraying himself originally as mild-mannered and diplomatic until 1984. In addition to matches, McMahon hosted other WWF shows, and introduced WWF programming toTBS onBlack Saturday, upon the WWF's acquisition ofGeorgia Championship Wrestling and its lucrativeSaturday night timeslot. McMahon sold the time slot toJim Crockett Promotions after the move backfired on him. He eventually acquired JCP's successor company,World Championship Wrestling, fromAOL Time Warner in 2001. At the1987 Slammy Awards, McMahon performed in a musical number and sang the song "Stand Back".[80] Thecampy "Stand Back" video has since resurfaced several times over the years as arunning gag between McMahon and anyface wrestler he is feuding with at that particular time, and was included on the 2006McMahon DVD.[26]
As a commentator, McMahon was ababyface "voice of the fans", a contrast to theheelcolor commentator, usuallyJesse Ventura,Bobby Heenan orJerry Lawler. While most of McMahon's on-screen physicality took place under his "Mr. McMahon" persona later in his career, he was involved in physical altercations on WWF television several times as a commentator or host. First, in 1977, when he andArnold Skaaland were struck from behind byCaptain Lou Albano, as part of a kayfabe "Manager Of the Year" storyline, when Albano was disgruntled over losing to Skaaland.
McMahon can be seen screaming at medics and WWF personnel during the May 26, 1990, episode ofWWF Superstars of Wrestling, after Hulk Hogan was attacked byEarthquake during a segment ofThe Brother Love Show, when Hogan was not moved out of the arena quickly enough.[citation needed]
McMahon commentated on Monday Night Raw when the shows started in 1993.
Throughout late 1996 and into 1997, McMahon slowly began to be referred to as the owner on WWF television while remaining as the company's lead play-by-play commentator. On the September 23, 1996Monday Night Raw,Jim Ross delivered aworked shoot promo during which he ran down McMahon, outing him aschairman and not just a commentator for the first time in WWF storylines. This was followed up on the October 23Raw withStone Cold Steve Austin referring to then-WWF PresidentGorilla Monsoon as "just a puppet" and that it was McMahon "pulling all the strings". The March 17, 1997WWF Raw Is War is cited by some as the beginning of the Mr. McMahon character, as afterBret Hart lost toSycho Sid in a steel cage match for theWWF Championship, Hart engaged in anexpletive-laden rant against McMahon and WWF management. This rant followed Hart shoving McMahon to the ground when he attempted to conduct a post-match interview. McMahon, himself, returned to the commentary position and nearly cursed out Hart before being calmed down by Ross and Lawler.[26]
McMahon largely remained a commentator after the Bret Hart incident onRaw. On September 22, 1997, on the first-everRaw to be broadcast fromMadison Square Garden, Bret's brotherOwen Hart was giving a speech to the fans in attendance. During his speech, Austin entered the ring with fiveNYPD officers following and assaulted Hart. When it appeared Austin would fight the officers, McMahon ran into the ring to lecture him that he could not physically compete; at the time, Austin was recovering from a broken neck after Owen Hartbotched apiledriver in his match against Austin atSummerSlam. After telling McMahon that he respects the fact that he and the WWF cared, Austin attacked McMahon with a "Stone Cold Stunner", leaving McMahon in shock. Austin was then arrested on charges of trespassing, assault, and assaulting a police officer. This marked the beginning of the Austin-McMahon rivalry.[citation needed]
AtSurvivor Series in 1997,Bret Hart defended his WWF Championship against long-time rivalShawn Michaels in the main event. During the match, Michaels applied Hart's signaturesubmission maneuverThe Sharpshooter on Hart. Though Hart did not submit, McMahon ordered thereferee to ring the bell, thusscrewing Hart out of the title and making Michaels the champion and making McMahon turnheel for the first time on WWF television. This incident was subsequently dubbed the "Montreal Screwjob".[35] Following the incident, McMahon left the commentary table for good (Jim Ross replaced McMahon as lead commentator) and the Mr. McMahon character began.
In December 1997 onRaw Is War, the night afterD-Generation X: In Your House, McMahon talked about the behavior and attitude ofStone Cold Steve Austin, such as Austin having assaulted WWF Commissioner Sgt. Slaughter and commentators such as Jim Ross and McMahon himself. Mr. McMahon demanded that Austin defend his Intercontinental Championship againstThe Rock in a rematch. As in the previous match, Austin used his pickup truck as a weapon against The Rock and theNation of Domination gang. Austin decided to forfeit the title to The Rock, but instead, Austin gave The Rock aStone Cold Stunner and knocked McMahon off the ring ropes.
During the storyline between Austin and Michaels, McMahon involvedMike Tyson, who joinedD-Generation X (DX). During the WrestleMania XIV main event, Mike Tyson turned on Shawn Michaels and assisted Austin in becoming WWF Champion.[citation needed] After Austin won the title, McMahon sentDude Love to defeat Austin atUnforgiven andOver the Edge: In Your House, where Austin retained. By employing the services ofThe Undertaker and Kane, McMahon set up a triple threat match for the WWF Championship between Austin, The Undertaker, and Kane atBreakdown: In Your House, in which The Undertaker and Kane could only win by pinning Austin. At Breakdown, Austin lost the title after he was pinned simultaneously by The Undertaker and Kane, neither of whom became champion.[81]
The following night onRaw Is War, McMahon attempted to announce a new WWF Champion. He held a presentation ceremony and introduced The Undertaker and Kane. After saying that both deserved to be the WWF Champion, Austin drove aZamboni into the arena and attacked McMahon before police officers stopped him, and arrested him. Because The Undertaker and Kane both failed to defend McMahon from Austin, McMahon did not name a new champion, but instead made a match atJudgment Day: In Your House between The Undertaker and Kane with Austin as thespecial referee. This prompted The Undertaker and Kane to attack Mr. McMahon, injuring his ankle because he gave them thefinger behind their backs.[81]
At Judgement Day, there was still no champion crowned as Austin declared himself the winner after counting a double pinfall three count for both men. McMahon ordered the WWF Championship to be defended in a14-man tournament namedDeadly Games atSurvivor Series in 1998. McMahon made sure thatMankind reached the finals because Mankind had visited McMahon in the hospital after McMahon was sent to the hospital byThe Undertaker and Kane.[82] He also awarded Mankind theWWF Hardcore Championship due to his status as ahardcore wrestling legend. Originally, McMahon was acting as he if he was helping out Mankind during the match.[82]
At one point, The Rock turned his attention to McMahon. McMahonturned on Mankind after ascrewjob, as The Rock had caught Mankind in theSharpshooter. Mankind had not submitted but McMahon ordered the referee to ring the bell, thus giving The Rock the WWF Championship. This was a homage to the "Montreal Screwjob" that occurred one year earlier.[82] McMahon referred to The Rock as the "Corporate Champion" thus forming the corporation with his sonShane and The Rock.[83]
AtRock Bottom: In Your House, Mankind defeated The Rock to win the WWF Championship after The Rock passed out to theMandible Claw. McMahon, screwed Mankind once again by reversing the decision and returning the belt to his chosen champion, The Rock.[84] McMahon participated in a "Corporate Rumble" on the January 11, 1999Raw as an unscheduled participant, but was eliminated byChyna.
McMahon restarted a long-running feud with Austin when, in December 1998, he made Austin face The Undertaker in a Buried Alive match with the Royal Rumble qualification on the line. Austin defeated The Undertaker with help from Kane. McMahon had put up $100,000 to anyone who could eliminate Austin from the Royal Rumble match.[85] AtRoyal Rumble, thanks to help from the corporation's attack on Austin in the women's bathroom during the match. Austin and McMahon went under the ropes, not over them as the Royal Rumble rules require for elimination to occur, along with the 'Shawn Michaels Rule', in which both feet must touch the floor after going over the top rope.[86]
The Rock distracted Austin, and McMahon lifted Austin over the top rope from behind, winning the match and earning a title shot atWrestleMania XV against the WWF Champion The Rock. He turned down his spot, and WWF Commissioner Shawn Michaels awarded it to Austin, which infuriated McMahon.[86] Austin decided to put his title shot on the line against McMahon so he could get a chance to fight Vince atIn Your House: St. Valentine's Day Massacre in asteel cage match. During the match,Big Show — a future member of the Corporation — interrupted, making his WWF debut. He threw Austin through the side of the cage thus giving him the victory.[83][87]
The Corporation started a feud withThe Undertaker's new faction the "Ministry of Darkness", which led to a storyline introducing McMahon's daughterStephanie. Stephanie played an "innocent sweet girl" who was kidnapped by The Ministry twice. The first time she was kidnapped, she was found byKen Shamrock on behalf of McMahon in a basement of the stadium. The second time she was kidnapped, The Undertaker attempted to marry her whilst she was forcefully tied to the Ministry's crucifix, but she was saved by Steve Austin. This angle saw a brief friendship develop between McMahon and Austin, cooling their long-running feud.
McMahon became a member of the short-lived stableThe Union, during May 1999. McMahon's son Shane merged the corporation with The Undertaker's Ministry of Darkness to form theCorporate Ministry. On the June 7 episode ofRaw Is War, McMahon was revealed as the "Higher Power" behind the Corporate Ministry. This not only reignited McMahon's feud with WWF Champion Austin, but also caused akayfabe disgustedLinda and Stephanie McMahon to give their 50% share of the WWF to Austin.[citation needed]
AtKing of the Ring, Vince and Shane defeated Austin in ahandicapladder match to regain control of the WWF.[88] While CEO, Austin had scheduled a WWF Championship match, to be shown onRaw is War after King Of The Ring. During the match, Austin defeated The Undertaker once again to become the WWF Champion. AtFully Loaded, Austin was again scheduled for a first blood match against The Undertaker. If Austin lost, he would be banned from wrestling for the WWF Championship again; if he won, Vince McMahon would be banned from appearing on WWF television. Austin defeated The Undertaker, and McMahon was banned from WWF television.[89]
McMahon returned as aface in the fall of 1999 and won theWWF Championship in a match againstTriple H, thanks to outside interference from Austin on the September 16SmackDown!. He vacated the title on the following Monday'sRaw is War because he was not allowed on WWF television because of the stipulations of the Fully Loaded contract he signed. Austin reinstated him in return for a WWF title shot. Over the next few months, McMahon and Triple H feuded, with the linchpin of the feud being Triple H's storyline marriage to Stephanie McMahon. The feud culminated atArmageddon in 1999; McMahon faced Triple H in aNo Holds Barred match which McMahon lost. Afterward, Stephanie turned on him, revealing her true colors. McMahon, along with his son Shane, then disappeared from WWF television, unable to accept the union between Triple H and Stephanie. This left Triple H and Stephanie in complete control of the WWF.[90]
McMahon-Helmsley Faction (2000–2001)
McMahon returned to WWF television on the March 13, 2000Raw Is War helpingThe Rock win his WWF title shot back from the Big Show. He also attacked Shane McMahon andTriple H.[91] Two weeks later, McMahon and The Rock defeatedShane McMahon and TheBig Show in a tag team match with help from special guest refereeMankind.[91] AtWrestleMania 2000 on April 2, Triple H defended the WWF Championship in aFatal Four-Way Elimination match in which each competitor had a McMahon in his corner. Triple H had his wife Stephanie McMahon who was also theWWF Women's Champion in his corner, The Rock had Vince McMahon in his corner, Mick Foley had Linda McMahon in his corner, and Big Show had Shane in his corner. After Big Show and Foley were eliminated, Triple H and The Rock were left. Although Vince was in The Rock's corner, heturned on The Rock afterhitting him with a chair, turning heel for the first time since his feud with Stone Cold Steve Austin, which helped Triple H win the match and retain his title.[92] This began the McMahon-Helmsley Era.
AtKing of the Ring on June 25, McMahon, Shane, and WWF Champion Triple H took onThe Brothers of Destruction (The Undertaker andKane) and The Rock in a six-man tag team match for the WWF Championship. This match stipulated that whoever made the scoring pinfall would become the WWF Champion. McMahon was pinned by The Rock.[93] McMahon was then absent from WWF television until late 2000. On the December 4 episode ofRaw Is War, McMahon questioned the motives of WWF Commissioner Mick Foley and expressed concern of the well-being of the six superstars competing in the Hell in a Cell match atArmageddon on December 10. On the December 18 episode ofRaw Is War, McMahon facedKurt Angle in a non-title match which was fought to no contest when Mick Foley interfered and attacked both men. After the match, both men beat Foley and McMahon fired him.[91]
McMahon then began a publicextramarital affair withTrish Stratus, much to the disgust of his daughter, Stephanie. On the February 26, 2001 episode ofRaw, McMahon and Stephanie humiliated Trish by dumping sewage on her, with McMahon adding that Stephanie will always be "daddy's little girl" and Trish was only "daddy's little toy". McMahon and Stephanie then aligned together against Shane, who'd returned and had enough of Vince's actions in recent months.[94][95]
AtWrestleMania X-Seven on April 1, McMahon lost to Shane after Linda—who had beenemotionally abused to the point of anervous breakdown; the breakdown was caused after Vince demanded a divorce on the December 7 episode ofSmackDown!; the breakdown left her helpless as she was deemed unable to continue being CEO of the WWF at the time, giving Vince 100% authority; finally, she was heavily sedated, in the storyline—hit Vince with alow blow.[94][95]
On the same night, McMahon allied with Stone Cold Steve Austin, helping him defeat The Rock to gain another WWF Championship. The two, along with Triple H, allied. Austin and Triple H put The Rock out of action with a brutal assault and suspension; this was done so The Rock could filmThe Scorpion King. Austin and Triple H held all three major WWF titles at the same time. The alliance was short-lived, due to an injury to Triple H and a business venture by McMahon.[citation needed]
WCW/ECW Invasion and the brand extension (2001–2005)
McMahon purchased long-time rival promotionWorld Championship Wrestling (WCW) in March fromAOLTime Warner and signed many wrestlers from WCW. This marked the beginning of the Invasion storyline, in which the former WCW wrestlers regularly fought matches against the WWF wrestlers. On the July 9 episode ofRaw Is War, someextremists as well as several former ECW wrestlers on the WWF roster, joined with the WCW wrestlers to formThe Alliance.Stone Cold Steve Austin joined the Alliance, along withShane andStephanie McMahon. Vince McMahon led Team WWF thus turningface. AtSurvivor Series on November 18, Team WWF defeated Team Alliance in a Survivor Series elimination match to pick up the victory and end the Invasion storyline.[96]
Following the collapse of The Alliance, McMahon created the "Vince McMahon Kiss My Ass Club", also known as the "Mr. McMahon Kiss My Ass Club", which consisted of various WWE individuals being ordered to kiss his buttocks in the middle of the ring, usually with the threat of suspension or firing if they refused reverting to aheel. The club was originally proclaimed closed byThe Rock after McMahon was forced to kissRikishi's buttocks on an episode ofSmackDown!.[97] In November,Ric Flair returned to WWF after an eight-year hiatus declaring himself the co-owner of the WWF, which infuriated McMahon. The two faced each other at theRoyal Rumble on January 20, 2002, in aStreet Fight which Flair won.[98] Due to their status as co-owners, McMahon became the owner ofSmackDown! while Flair became the owner ofRaw. On the June 10 episode ofRaw, McMahon defeated Flair to end the rivalry and become the sole owner of WWE.[99]
On the February 13, 2003SmackDown!, McMahon tried to derail the return ofHulk Hogan after a five-month hiatus, but was knocked out by Hogan and received arunning leg drop.[100] AtNo Way Out on February 23, McMahon interfered in Hogan's match with The Rock. Hogan hit The Rock with a running leg drop and went for the pin, but the lights went out. When the lights came back on, McMahon came to the ringside to distract Hogan.Sylvain Grenier, the referee, gave The Rock a chair, which he then hit Hogan with. He ended the match with aRock Bottom to defeat Hogan.[101] This led to McMahon facing Hogan in a match atWrestleMania XIX on March 30, which McMahon lost in a Street Fight.[102] McMahon then banned Hogan from the ring, but Hogan returned under thegimmick of "Mr. America". McMahon tried to prove that Mr. America was Hogan under a mask, but failed at these attempts. Hogan later quit WWE and at which point McMahon claimed that he had discovered Mr. America was Hulk Hogan and "fired" him.[103]
McMahon asked his daughter Stephanie to resign as SmackDown!General Manager on the October 2SmackDown!. Stephanie refused to resign and this set up an"I Quit" match between the two.[104] AtNo Mercy on October 19, McMahon defeated Stephanie in an "I Quit" match when Linda threw in the towel.[105] Later that night, he helpedBrock Lesnar retain the WWE Championship against The Undertaker in aBiker Chain match.[106] This started a rivalry between McMahon and The Undertaker. AtSurvivor Series on November 16, McMahon defeated The Undertaker in aBuried Alive match with help from Kane.[107]
Various feuds (2005–2013)
He began a feud withEric Bischoff in late 2005, when he decided that Bischoff was not doing a good job as general manager ofRaw turning face again. He started "The Trial of Eric Bischoff" where McMahon served as the judge. Bischoff ended up losing the trial; McMahon "fired" him, and put him in a garbage truck before it drove away. Bischoff stayed gone for months. Almost a year later onRaw in late 2006, Bischoff was brought out by McMahon's executive assistantJonathan Coachman so that he could announce the completion of his bookControversy Creates Cash. Bischoff beganblasting remarks at McMahon, saying that he was fired "unceremoniously" as theRaw General Manager, that there would be no McMahon if not for Bischoff's over-the-top rebellious ideas, and thatD-Generation X (DX) was nothing but a rip off of theNew World Order (nWo).[citation needed]
McMahon during aRaw episode in 2007
On the December 26, 2005Raw, McMahon personally reviewedBret Hart's DVD.Shawn Michaels came out and he also started talking about Hart. McMahon replied, "I screwed Bret Hart. Shawn, don't make me screw you".[35][108] At theRoyal Rumble on January 29, 2006, when Michaels was among the final six remaining participants after eliminatingShelton Benjamin, McMahon's entrance theme music distracted Michaels, allowingShane McMahon to eliminate him.[109] On the February 27Raw, Michaels was knocked unconscious by Shane. When Michaels' formerRockers tag team partnerMarty Jannetty came to the rescue of Michaels, he was forced to join McMahon's "Kiss My Ass Club".[110] On the March 18 episode ofSaturday Night's Main Event XXXII, Michaels faced Shane in a Street Fight. McMahon screwed Michaels while Shane had Michaels in the Sharpshooter. Michaels had not submitted, but McMahon ordered the referee to ring the bell, giving Shane the victory (anotherMontreal Screwjob reference).[35][111] AtWrestleMania 22 on April 2, Vince McMahon faced Michaels in aNo Holds Barred match. Despite interference fromthe Spirit Squad and Shane, McMahon was unable to beat Michaels.[112] AtBacklash on April 30, Vince McMahon and his son Shane defeated Michaels and "God" (characterized by a spotlight) in a No Holds Barred match.[113]
On the May 15Raw,Triple H hit Shane with asledgehammer meant for Michaels.[114] The next week onRaw, Triple H had another chance to hit Michaels with the object, but he instead whacked the Spirit Squad.[115] For a few weeks, McMahon ignored Michaels and began a rivalry with Triple H by forcing him to join "Kiss My Ass Club" (Triple H hit McMahon with aPedigree instead of joining the club) and pitting him in agauntlet handicap match against the Spirit Squad.[116][117] Michaels saved Triple H and the two reformedD-Generation X (DX). This led to a feud between the McMahons and DX, throughout the following summer.[118] He also with the Spirit Squad teaming with Shane lost toEugene by disqualification on the July 10 episode ofRaw. AtSummerSlam on August 20, the McMahons lost to DX in a tag team match despite interference by Umaga, Big Show,Finlay,Mr. Kennedy, andWilliam Regal.[119] The McMahons also allied themselves with theECW World Champion Big Show.[118] AtUnforgiven on September 17, the McMahons teamed up with TheBig Show in aHell in a Cell match to take on DX. Despite their 3-on-2 advantage, the McMahons lost again to DX thus ending the rivalry.[120]
In January 2007, McMahon started a feud withDonald Trump, which was featured on major media outlets. Originally Trump wanted to fight McMahon himself, but they came to a deal: both men would pick a representative to wrestle atWrestleMania 23 on April 1 in aHair vs. Hair match.[121] The man whose wrestler lost would have his head shaved bald. After the contract signing onRaw, Trump pushed McMahon over the table in the ring onto his head after McMahon provoked Trump with several finger pokes to the shoulders. Later at a press conference, McMahon, during a photo opportunity, offered to shake hands with Trump, but retracted his hand as Trump put out his.[122] McMahon went on to fiddle with Trump's tie and flick Trump's nose. This angered Trump as he then slapped McMahon across the face. McMahon was then restrained from retaliating by Trump's bodyguards andBobby Lashley, Trump's representative.[123] At WrestleMania 23, McMahon's representative (Umaga) lost the match to Lashley.[124] As a result, McMahon's hair was shaved bald by Trump and Lashley with the help ofSteve Austin, who was the special guest referee of the "Battle of the Billionaires" match.[124]
McMahon then began a rivalry with Lashley over hisECW World Championship. AtBacklash on April 29, McMahon pinned Lashley in a 3-on-1handicap match teaming up with his sonShane andUmaga to win the ECW World Championship.[125][126] AtJudgment Day on May 20, McMahon defended his ECW World Championship against Lashley again in another 3-on-1 handicap match. Lashley won the match as he pinned Shane after aDominator, but McMahon said that he was still the champion because Lashley could only be champion if he could beat him.[127] McMahon finally lost the ECW World Championship to Lashley atOne Night Stand on June 3 in aStreet Fight despite interference by Shane and Umaga.[128]
On the June 11 episode ofRaw, WWE aired a segment at the end of the show that featured McMahon entering a limousine moments before it exploded. The show went off-air shortly after, and WWE.com reported theangle within minutes as though it were a legitimate occurrence, proclaiming that McMahon was "presumed dead".[129] Although this was the fate of the fictional "Mr. McMahon" character, no harm came to the actual person; the "presumed death" of McMahon was part of a storyline.[130] WWE later acknowledged toCNBC that he was not truly dead.[131] The June 25Raw was scheduled to be a three-hour memorial. Due to theactual death ofChris Benoit, the show opened with McMahon standing in an empty arena, acknowledging that his reported death was only of his character as part of a storyline.[132] This was followed by a tribute to Benoit that filled the three-hour timeslot.[133] McMahon appeared the next night onECW on Sci Fi in which after acknowledging that a tribute to Benoit had aired the previous night, he announced that there would be no further mention of Benoitdue to the circumstances becoming apparent and that the ECW show would be dedicated to those that had been affected by Benoit's murder-suicide.
McMahon commandsHornswoggle to join his "Kiss My Ass Club" in 2008
On the August 6 episode ofRaw, the Mr. McMahon character returned and started a storyline where he had an illegitimate long-lost child,[134] who was revealed asHornswoggle on the September 10 episode ofRaw.[135] In February 2008, after months of "tough love" antics toward Hornswoggle,John "Bradshaw" Layfield (JBL) revealed that Hornswoggle was not McMahon's son butFinlay's. It turned out that the scam was thought up by Shane, Stephanie and Linda McMahon, along with Finlay. On the June 2Raw, McMahon announced that starting the next week, he would give away US$1 million live onRaw. Fans could register online, and each week randomly selected fans would receive a part of the $1 million. McMahon's Million Dollar Mania lasted just three weeks and was suspended after the 3-hour Draft episode ofRaw on June 23. After giving away $500,000, explosions tore apart theRaw stage, which fell and collapsed on top of McMahon. On June 30, Shane addressed the WWE audience beforeRaw, informing the fans that his family had chosen to keep his father's condition private. He also urged the WWE roster to stand together during what he described as a "turbulent time". The McMahons made several requests to the wrestlers for solidarity, before finally appointingMike Adamle as the new general manager ofRaw to restore order to the brand.[citation needed]
On the January 5, 2009Raw,Chris Jericho told Stephanie McMahon that McMahon would be returning toRaw soon.[136] The following week, Jericho was (kayfabe) fired from WWE by Stephanie. On the January 19Raw, McMahon returned, as a face, and supported his daughter's decision on Jericho, but Stephanie rehired him.Randy Orton then came out and assaulted McMahon after harassing Stephanie. McMahon returned on the March 30Raw with his son, Shane, and son-in-law Triple H to confront Orton.[137] The night afterWrestleMania 25, McMahon appeared onRaw to announce Orton would not receive another championship opportunity atBacklash on April 26, but compete in a six-man tag team match with hisLegacy stablemates against Triple H, Shane McMahon and himself.Raw General ManagerVickie Guerrero made the match for the WWE Championship. Orton then challenged McMahon to a match that night, in which Legacy assaulted him, and Orton also hitting him with the RKO.[137] After being assisted by Triple H, Shane and a returning Batista, McMahon announced Batista would replace him in the match at Backlash. On the June 15Raw, McMahon announced that he had sold theRaw brand to businessman Donald Trump. The next week, during theTrump is Raw show, McMahon bought the brand back from Trump. On the June 29Raw, McMahon announced that every week, a celebrity guest host would controlRaw for the night. He soon appeared onSmackDown, puttingTheodore Long on probation for his actions.[137]
On August 24Raw, McMahon had a birthday bash which was interrupted by The Legacy, and competed in a six-man tag team match with his long-time rival teamD-X, in which they won after the interference ofJohn Cena. He continued to appear onSmackDown, making occasional matches and reminding Long that he was still on probation. On the November 16Raw, McMahon was called out by guest hostRoddy Piper, who wanted a match with McMahon that night inMadison Square Garden. McMahon declined and announced his retirement from in-ring competition.[137][failed verification] On the January 4, 2010Raw, McMahon confronted special guest host Bret "The Hitman" Hart for the (televised) first time since the Montreal Screwjob at Survivor Series 1997, to bury the hatchet from the above-mentioned Montreal Screwjob. The two appeared to finally bury the hatchet, but after shaking hands, Vince kicked Hart in the groin and left the arena to a loud chorus of boos and the crowd chanting "You screwed Bret! You screwed Bret!", turning heel once again.[137]
A match was then booked between the two atWrestleMania XXVI on March 28, which saw Hart defeat McMahon in a No Holds Barred Lumberjack match. On the May 31Raw, McMahon returned to congratulate Hart on becoming the new Raw General Manager. On the June 22Raw, McMahon fired Hart for not dealing withNXT season one rookies, known asThe Nexus. That same night, he announced thenew general manager would be anonymous and make decisions via emails, which would be read byMichael Cole. The general manager's first decision was McMahon to be the guest referee for a WWE Championship match that night between John Cena andSheamus. The match was interrupted by The Nexus who then attacked McMahon. McMahon appeared in a segment on the November 1Raw, in a coma from the attack by The Nexus. He woke up and his doctor (Freddie Prinze Jr.) explained what had happened since he had been out. The scene transitioned to Stephanie McMahon waking up, revealingit was all a dream.[citation needed]
In early 2011, McMahon once again stepped away from WWE storylines to focus on both his corporate and backstage duties. By the spring of 2011 McMahon had returned to WWE programming. On the June 27, 2011, episode ofRaw,CM Punk made a scathing on-air speech criticizing WWE and McMahon about the way WWE was run. McMahon suspended Punk, but reinstated him at the behest of Punk'sMoney in the Bank opponent, WWE Champion John Cena. At Money in the Bank, McMahon and Vice President of Talent RelationsJohn Laurinaitis interfered on Cena's behalf, but Punk was ultimately successful and walked out of the company with the championship. On the followingRaw, Triple H returned and, on behalf of WWE's board of directors, fired McMahon from his position of runningRaw andSmackDown, though leaving him chairman of the board.[138] Triple H then announced he had been designated chief operating officer of WWE.[138] McMahon returned on the October 10Raw SuperShow, firing Triple H from runningRaw, stating the board of directors had called Triple H a financial catastrophe, and thatWWE employees had votedno confidence in him the previous week. He subsequently appointed Laurinaitis as the interim general manager ofRaw.[139]
On June 11, 2012, McMahon returned to give a job evaluation to John Laurinaitis. After a conflict with Cena and Big Show that saw McMahon accidentally knocked out by Big Show, McMahon declared that if Big Show lost his match atNo Way Out, Laurinaitis would be fired. Cena defeated Big Show in asteel cage match, and McMahon fired Laurinaitis. McMahon announcedAJ Lee asRaw's new general manager atRaw 1000 and made Booker T SmackDown's new general manager on August 3 episode ofSmackDown. After CM Punk interrupted him on the October 8 episode ofRaw, he challenged Punk to a match, threatening to fire him if he declined. The match did not officially start, but McMahon held his own in a brawl with Punk until Punk attempted theGTS. Ryback and Cena interfered and McMahon ultimately booked Punk in a match with Ryback atHell in a Cell.[citation needed]
During the buildup for the2013 Royal Rumble, McMahon told CM Punk that ifThe Shield interfered in his match withThe Rock, Punk would forfeit the WWE Championship. During the match, the lights went out and The Rock was attacked by what appeared to be The Shield, leading to The Rock's loss. McMahon came out and restarted the match at The Rock's request and The Rock won the championship from Punk. The next night onRaw, while conducting a performance review onPaul Heyman, he was assaulted by the returningBrock Lesnar, who attacked him with theF-5. According to WWE.com, McMahon broke his pelvis and required surgery.[140] Vince sought revenge on Heyman and faced him in a street fight on the February 25 episode ofRaw, but Lesnar again interfered, only for Triple H to interfere as well, setting up a rematch between Lesnar and Triple H atWrestleMania 29.
The Authority (2013–2017)
From June 2013, members of theMcMahon family began to dispute various elements of the control of WWE, such as the fates ofDaniel Bryan, and ofRaw andSmackDown general managersBrad Maddox andVickie Guerrero.[141] After Triple H and Stephanie createdThe Authority, McMahon celebratedRandy Orton's victory atTLC with them, but stepped aside from his on-screen authority role in early 2014 to evaluate Triple H and Stephanie's control of the company.
McMahon returned on the November 3, 2014, episode ofRaw, making a stipulation that if Team Cena had defeated Team Authority atSurvivor Series, The Authority would be removed from power.[142] Team Cena won the match, but McMahon gave John Cena the option to reinstate The Authority. McMahon returned on the December 14, 2015, episode ofRaw, aligning himself withThe Authority, by confrontingRoman Reigns over his attack onTriple H at theTLC pay-per-view. McMahon granted Reigns a rematch for theWWE World Heavyweight Championship againstSheamus, with the stipulation that if he failed to win the championship he would be fired. During the match, McMahon interfered on Sheamus' behalf, but was attacked by Reigns, who then pinned Sheamus to win the WWE World Heavyweight Championship.[143][144] On the December 28 episode ofRaw,[145] McMahon was arrested for assaulting anNYPD officer and resisting arrest after a confrontation with Roman Reigns.[146] McMahon made himself special guest referee in Reigns' rematch against Sheamus on the January 4, 2016, episode ofRaw, where Reigns won after McMahon was knocked out and another referee made the decision.[147] With his plan foiled, McMahon retaliated by announcing after the match that Reigns would defend his title at theRoyal Rumble against 29 other men in theRoyal Rumble match,[148] which was won by Triple H.[149]
On the February 22, episode ofRaw, McMahon presented the first-ever "Vincent J. McMahon Legacy of Excellence" Award to Stephanie before being interruptedShane McMahon, who returned to WWE for the first time in over six years, confronting his father and sister, and claiming that he wanted control ofRaw. This led to Vince book Shane against The Undertaker atWrestleMania 32 in a Hell in a Cell match with the stipulation that if Shane won, he would have full control ofRaw and The Undertaker would be banned from competing in any future WrestleMania.[150] On the April 4 episode ofRaw, McMahon gloated about Shane's loss at WrestleMania the previous night, before Shane came out, accepted his defeat and said goodbye, leading McMahon to allow Shane to run that nights show, after feeling upstaged by his son. After Shane ranRaw for the rest of April, atPayback, McMahon announced Shane and Stephanie had joint control. On the April 3, 2017, episode ofRaw, McMahon returned to announceKurt Angle as the new Raw General Manager and the upcomingSuperstar Shake-up.[151] On September 5, it was announced that McMahon would make an appearance on the September 12 episode ofSmackDown Live. At the end of that night as aface, McMahon confrontedKevin Owens, who was unhappy about Vince's son Shane attacking him the week before, which resulted in Shane being suspended. McMahon was furious about the heinous words regarding his family, and how Owens was not respectful, and how he planned to prosecute everybody who wronged him. McMahon warned him that his lawsuit would result in him being fired, but McMahon has the cash to deal with that empty threat.[152][153] This prompted Owens to say Shane put his hands on him, but McMahon said he suspended Shane for not finishing off Owens. Shane was then reinstated to face Owens at theHell in a Cell pay-per-view. Owens then attacked McMahon, leaving him lying in the ring. Even with several referees present, Owens continued to attack McMahon, and splashed down on him from atop one of the ring posts, resulting in McMahon being (kayfabe) injured.Stephanie McMahon also returned to help her father, as he was attended to by WWE officials.[152][153]
Sporadic appearances and retirement (2018–2022)
On January 22, 2018, McMahon returned onRaw 25 Years to address the WWE Universe, only to later turn on them by calling them "cheap" turning heel once again. He was later confronted, andstunnered, byStone Cold Steve Austin. On March 12, McMahon made an appearance in a backstage segment withRoman Reigns, announcing that Reigns would be suspended for his recent actions. On SmackDown 1000 McMahon returned as face once again after dancing on TruthTV. McMahon returned once again to WWE television on the December 17, 2018, episode ofMonday Night Raw, accompanied by his sonShane, daughterStephanie McMahon, and his son-in-lawTriple H, promising to shake things up as they admitted they weren't performing as well as they should have. McMahon announced that the four of them would nowrun bothMonday Night Raw andSmackDown Live collectively. In early 2019, McMahon involved himself in the feud betweenDaniel Bryan andKofi Kingston, refusing the latter of receiving aWWE Championship match atWrestleMania.[citation needed]
McMahon returned to WWE television on the April 24, 2020, episode ofFriday Night SmackDown, in celebration ofTriple H's 25th anniversary in WWE.[154] He also appeared atSurvivor Series introducing The Undertaker to the ring during his retirement celebrations,[155] and in night 1 ofWrestleMania 37 on April 10, 2021, to welcome the fans back in person at theRaymond James Stadium after a year of halting live events due to theCOVID-19 pandemic.
On the November 22, 2021, episode ofRaw, McMahon held an investigation to find out who stole Cleopatra's Egg, a gift given to him byThe Rock the previous night atSurvivor Series. Later that night,Austin Theory revealed that he had stolen the Egg. McMahon rewarded Theory aWWE Championship match againstBig E in the main event for "showing intestinal fortitude", and over the next several months, McMahon gave career advice to Theory. In addition to being Theory's mentor leading up toWrestleMania 38, he also promisedSeth Rollins a match against a mystery opponent of his choosing. AtWrestleMania 38, afterPat McAfee defeated Austin Theory, McMahon was challenged to an impromptu match by McAfee, which McMahon accepted, and in which McMahon defeated McAfee. This was McMahon's first match in 12 years, as well as McMahon's first win at WrestleMania. Following the match,Stone Cold Steve Austin interrupted McMahon and Theory celebrating the win and gave them both Stone Cold Stunners. McMahon made his last appearance on WWE programming on the June 27, 2022, episode ofRaw, introducing the returning John Cena on the 20th anniversary of his debut.[156][157] In July 2022, McMahon retired from WWE. In 2023, McMahon stated in an interview withAri Emmanuel that "Mr McMahon is dead" signifying the permanent end to the character.[158]
United States Wrestling Association (1993)
While the Mr. McMahon character marked the first time that McMahon had been portrayed as a villain in WWF, in 1993, McMahon was engaged in a feud withJerry Lawler as part of a cross-promotion between the WWF and theUnited States Wrestling Association (USWA). As part of the angle, McMahon sent various WWF wrestlers toMemphis to dethrone Lawler as the "king of professional wrestling". This angle marked the first time that McMahon physically interjected himself into a match, as he occasionally tripped and punched at Lawler while seated ringside. During the angle, McMahon was not acknowledged as the owner of the WWF.[159]
The feud was not acknowledged on WWF television, as the two continued to provide commentary together (along withRandy Savage) for the television showSuperstars. The feud also helped build toward Lawler's match withBret Hart atSummerSlam.[160] The peak of the angle came withTatanka defeating Lawler to win theUSWA Championship with McMahon gloating at Lawler while wearing the championship belt.[161] This storyline came to an abrupt end when Lawler was accused of raping a young girl in Memphis, and he was dropped from the WWF. He returned shortly afterward, as the girl later stated that the rape accusations were lies.[162]
Professional wrestling style and persona
McMahon's on-screen persona is known for his throaty exclamation of "You're fired!", and his "power walk", an exaggerated strut toward the ring, swinging his arms and bobbing his head from side to side in a cocky manner. According toJim Cornette, the power walk was inspired by one of McMahon's favorite wrestlers as a child,Dr. Jerry Graham.The Fabulous Moolah claims in her autobiography that"Nature Boy" Buddy Rogers was the inspiration for the walk.[163] According to composer Jim Johnston, the idea behind his theme song, "No Chance in Hell", was "He's got the power, the money, and ..., he was pretty much the only game in town. ... Rather than a song about one man, I wanted it to be about 'The Man.'"[164]
McMahon is often described as the most influential person in professional wrestling history and for having had a large impact on television and American culture.ESPN reporterShaun Assael claimed that: "As a TV pioneer, he went from selling costumed super-heroes likeHulk Hogan to dark anti-heroes likeSteve Austin. He helped give birth toreality television by making himself a central character, and he launchedThe Rock into a movie career. No one in television can match his longevity. Few have his instincts for what sells."[165]
Scott Hammond ofVultureHound magazine praised the legacy of McMahon's successes, from Hulkamania and WrestleMania being essential to the1980s wrestling boom, to defeating WCW in the Monday Night Wars.[32] His daughter, Stephanie McMahon, credits him for creating the term "sports entertainment" and publicly acknowledging wrestling's predetermined nature,[166] whileThom Loverro ofThe Washington Times ascribes McMahon with shaping reality television and American politics with sports entertainment.[167] Television executiveDick Ebersol considers McMahon to be the best partner he has worked with and believes he has impacted American culture.[167]
McMahon's close friend and former on-screen rival,Donald Trump, praised McMahon, stating: "People love this stuff, and it's all because of Vince McMahon and his vision."[168] Promoter and former WWF managerJim Cornette called McMahon "the most successful promoter ever",[169] stating: "If you could cross a genius withP. T. Barnum and [Trump], you would get the love child that would be Vince McMahon."[170]Tony Khan, the promoter of rival promotionAll Elite Wrestling (AEW), considers McMahon to be one of his idols,[171] while former WCW PresidentEric Bischoff describes him as "brilliant".[172]
Arn Anderson calls McMahon a "marketing genius" for attracting women and children to the product, but says it came at the expense of "the bell-to-bell action", which is the reason most wrestlers got into the business.[173] Cornette stated that older wrestlers dislike him for "breaking the code" by acknowledging that wrestling is predetermined, that fans who only watched during the Attitude Era will remember him well and that he will be criticized by modern fans for being "an old man ... [that presides] over a bland, boring product".[174] Although Hammond praised McMahon for his successes from the 1980s through the 2000s, he wrote that, "from seemingly listening to the fans and pushing the talent that got the biggest reaction to just listening to himself, McMahon has therefore taken many wrong turns in recent years".[175]
Jon Moxley, who wrestled for WWE as Dean Ambrose, left WWE in favor of then-upstart AEW because of WWE's creative process in 2019 and singled out McMahon for being the problem.[176] WWE recorded record annual profits into the 2020s, whichMarketWatch reported had come at the cost of "A diminished roster and less-than-inspiring story lines"; by 2022,Bryan Alvarez ofWrestling Observer Newsletter commented that wrestling had declined in popularity due to the dwindling viewership since McMahon purchased WCW.[177] An article inVariety also blamed McMahon for the continuous decrease in ratings over the years and urged investors to hold him accountable.[178] Other criticisms of McMahon include Arn Anderson and Bret Hart commenting that McMahon has minimizedtag team wrestling,[179] while Assael also writes that "Steroids will always be a part of [his] legacy" because of his legal trial and the controversies that arose in the aftermath of Chris Benoit's death.[165]
The Undertaker has praised McMahon, referring to Vince as "a caring human being, not the monster that people think that he is, I've never taken for granted the special opportunity he gave me, If Vince feels like there's still something there, I have a place on the roster, then I had no problem doing it".[180][181]Jim Ross has stated that "People misunderstand Mr. McMahon and Vince McMahon. It's a lot easier to bitch at somebody and knock them as Mr. McMahon than understand the human being that is Vince McMahon."[182][183]
On September 25, 2024,Netflix released adocumentary series detailing aspects of McMahon's legacy, including his business impact and controversies, titledMr. McMahon.[193][194]
In November 1993, McMahon was indicted in federal court after asteroid controversy engulfed the promotion and thus temporarily ceded control of the WWF to his wife Linda.[195] The case went to trial in 1994, where McMahon was accused of distributing steroids to his wrestlers.[196] One prosecution witness wasKevin Wacholz, who had wrestled for the company in 1992 as "Nailz" and who had been fired after a violent confrontation with McMahon. Wacholz testified that McMahon had ordered him to use steroids, but his credibility was called into question during his testimony as he made it clear he "hated" McMahon.[197][198] In July 1994, the jury acquitted McMahon of the charges.[199]
On July 6, 2021, production was announced on a new scripted television series calledThe United States of America vs. Vince McMahon centered around the case. The series is produced by a partnership ofWWE Studios andBlumhouse Television and executive produced by McMahon and Kevin Dunn, WWE Executive Producer and Chief of Global Television Distribution.[200][201][202][203]
On April 3, 1992,Rita Chatterton, a formerreferee noted for her stint as Rita Marie in the WWF in the 1980s and for being the first female referee in the WWF (possibly the first in professional wrestling history),[204] made an appearance onGeraldo Rivera's showNow It Can Be Told. She alleged that on July 16, 1986, McMahon tried to force her to performoral sex on him in his limousine; when she refused, he raped her.[205] Former wrestlerLeonard Inzitari corroborated Chatterton's allegation in a 2022 interview inNew York Magazine.[206]
Chatterton filed a sexual abuse lawsuit against McMahon in December 2022.[207] McMahon settled the lawsuit involving Chatterton that month, with his attorney stating that he maintains his innocence, but settled to "avoid the cost of litigation".[208] People familiar with the matter reported that McMahon agreed to a multimillion-dollar settlement with Chatterton.[208] Though the exact sum of the settlement payment was not publicly disclosed, it has been acknowledged Chatterton sought $11.75 million in damages in her lawsuit.[207][208]
Kevin Patrick Wacholz
In 1992, wrestler Kevin Patrick Wacholz, better known by his ring nameNailz, filed a lawsuit which alleged McMahon sexually assaulted him.[209][210] The same year, McMahon filed a counter-lawsuit against Nailz.[210]
2006 and 2011 tanning bar incidents
McMahon was accused of sexual harassment by a worker at a tanning bar inBoca Raton, Florida, on February 1, 2006. McMahon was accused of showing nude photos of himself to her as well asgroping and attempting to kiss the worker.[211] At first, the charge appeared to be discredited because McMahon was inMiami for the2006 Royal Rumble at the time. It was soon clarified that the alleged incident was reported to police on the day of the Rumble, but actually took place the day before.[212] On March 25, it was reported that no charges would be filed against McMahon as a result of the investigation.[213]
A separate tanning spa worker, who alleged that McMahonsexually assaulted her in California in 2011, filed a lawsuit against McMahon in December 2022.[207]
Hush-money settlements and nondisclosure agreements
The WWE board, which McMahon controlled, began investigating a $3 million hush-money settlement that McMahon paid over an alleged affair with a former employee of the company in April 2022. The investigation also revealed other nondisclosure agreements related to misconduct claims by other women in the company against McMahon and executiveJohn Laurinaitis, totaling $12 million.[214][215][216] By October 2022, the WWE had disclosed $19.6 million in unrecorded payments McMahon made to settle sexual misconduct claims between 2006 and 2022.[217]
In June 2022, McMahon stepped down as CEO and chairman of WWE, but continued to oversee content development.[218] He later announced his retirement on July 22, 2022,[219] only to return six months later.[208] In January 2024, after reports on the sexual assault accusations by Janel Grant, McMahon resigned again, resigning from WWE parent companyTKO.[71]
On January 10, 2025, it was announced that McMahon was fined over $1.7 million by theSecurities and Exchange Commission from undisclosed hush money payments, dated back from 2019 to 2022, handed out to two women while he was with the WWE.[220][221]
Janel Grant
In January 2024, a lawsuit was filed by Janel Grant, a former employee atWWE global headquarters between 2019 and 2022. Grant alleged that McMahon had coerced her into a sexual relationship and, along with the WWE executive John Laurinaitis and a WWE wrestler who was also a formerUFC fighter,[b]sexually trafficked her, and repeatedly sexually assaulted her during 2020–2021. Grant alleged that she was subjected to "extreme cruelty and degradation" by McMahon, including being defecated upon during a sexual encounter. Grant stated that McMahon had agreed to pay her $3 million in 2022 in return for a NDA, but stopped paying after only $1 million had been paid following the initial public emergence of the sexual misconduct allegations the same year.[222] One day after the report of the claims, on January 26,Deadline confirmed that McMahon had resigned from TKO. In a statement, McMahon denied the allegations, and said the decision was made "out of respect for the WWE Universe, TKO, shareholders, and business partners".[71]
On May 30, Grant agreed to "stay her case" against McMahon for six months at the request of theDepartment of Justice, who were launching an investigation into the McMahon allegations.[223]
John Laurinaitis
On February 1, 2024,John Laurinaitis, former WWE executive and a co-defendant in the Janel Grant sex trafficking suit, released a statement through his attorney that accused McMahon of sexual misconduct. Laurinaitis, through his attorney, accused McMahon of holding "power" and "control" over him and of making "dictatorial sexual demands with repercussions if not met".[224]
Federal sexual assault and trafficking investigation
On February 2, 2024,The Wall Street Journal reported that federal authorities in New York had launched an investigation into sexual assault and sex trafficking allegations made against McMahon. Federal agents had previously executed a search warrant for McMahon's phone and delivered asubpoena to him for documents related to any allegation of "rape, sex trafficking, sexual assault, commercial sex transaction, harassment or discrimination" against current or former WWE employees. The individuals named in the grand jury subpoena included a WWE contractor who was allegedly sent unsolicited nude photos and sexually harassed by McMahon, a former WWE wrestler who said McMahon coerced her into giving him oral sex, former WWF referee Rita Chatterton, who McMahon reportedly reached a multimillion-dollar settlement with after an allegation of sexual assault, a spa manager who said McMahon assaulted her at a Southern California resort, and a former WWE employee who alleged the head of talent relations at the company at the time, John Laurinaitis, demoted her after she ended a sexual relationship with him.[225][226][227][228]
McMahon with Paul Levesque and Shane McMahon, talking to Command Sgt. Maj.John W. Troxell in December 2016
McMahon married Linda Edwards on August 26, 1966, in New Bern, North Carolina. The two met in church during their teenage years—he was 16 and she was 13—and were introduced by his mother.[229][230] At the time, McMahon was still using the Lupton surname. The couple remained married for decades and were longtime business partners in WWE, although they reportedly separated at some point prior to 2022 without pursuing a legal divorce.[231]
They have two children,Shane andStephanie, both of whom became involved in the family’s wrestling business. Shane held various executive and on-screen roles before departing the company in 2010 and returning in 2016. Stephanie played a prominent role in WWE both behind the scenes and as a television performer until stepping down in 2023. Through their children, the McMahons have six grandchildren. Shane and his wife, Marissa Mazzola, have three sons: Declan, Kenyon, and Rogan. Stephanie and her husband, Paul Levesque—better known by his ring name,Triple H—have three daughters: Aurora, Murphy, and Vaughn.[232]
Wealth
McMahon has accumulated substantial personal wealth over the course of his business career. As of 2006, he owned a $12 million penthouse inManhattan, a $40 million estate inGreenwich, Connecticut,[233] a $20 million vacation property,[234] and a 47-foot yacht namedSexy Bitch.[234][235] His net worth has fluctuated alongside the fortunes of WWE, particularly its publicly traded stock. He first appeared on theForbes list of billionaires in 2001, but was removed from the list in subsequent years.[236] In 2015, he reentered the rankings with an estimated net worth of $1.2 billion.[237] By 2018, his wealth was estimated at approximately $3.6 billion.[238][239]
On July 24, 2025, McMahon was speeding inConnecticut and crashed hisBentley, with the crash involving three vehicles. There were no serious injuries.[242] McMahon was involved in a crash in 2017, also involving a Bentley.[243]
^McMahon andLinda co-founded Titan Sports, Inc., which purchased his father'sregional wrestling promotion the World Wrestling Federation (now known asWWE) in 1982.
^abHornbaker, Tim (2007).National Wrestling Alliance: The Untold Story of the Monopoly That Strangled Professional Wrestling. ECW Press.ISBN978-1-55022-741-3.
^"Playboy Interview: Vince McMahon".Playboy. February 2001. p. 60.
^"Playboy Interview: Vince McMahon".Playboy. February 2001. p. 61.
^Sacco, Justine; Weitz, Michael (April 7, 2011)."The New WWE" (Press release).Connecticut: WWE.Archived from the original on May 3, 2018. RetrievedNovember 25, 2021.
^abZimmerman, Christopher (January 25, 1999)."RAW is WAR recap". The Other Arena. Archived fromthe original on February 9, 2008. RetrievedJanuary 15, 2008.
^Tedesco, Mike (December 15, 2015)."WWE RAW Results – 12/14/15 (New WWE Champion)".WrestleView.Philadelphia, Pennsylvania. Archived fromthe original on April 6, 2018. RetrievedApril 25, 2021.Reigns ducks a Brogue Kick and takes Sheamus out with a Superman Punch! Reigns then takes McMahon out with a Superman Punch! Reigns turns into a Brogue Kick, but he kicks out! Sheamus cannot believe it. The crowd is chanting, "YES!" Sheamus sets up in the corner for the Brogue Kick, but Reigns takes him out with a Spear to win the WWE World Heavyweight Championship!
^Hamlin, Jeff (December 14, 2015)."WWE RAW live results: Roman Reigns beats Sheamus for WWE title, Vince returns".Wrestling Observer Newsletter. Archived fromthe original on December 15, 2015. RetrievedApril 25, 2021.Rusev ran out to attack Reigns, who responded by giving them both Superman Punches, and then he hit Vince with a Superman Punch. Vince sold it like he was dead. He didn't move for the rest of the show. Sheamus responded by hitting the Brogue Kick, but Reigns kicked out. Sheamus set up for another Brogue Kick, but Reigns hit the spear and the pin for the title switch.
^Meltzer, Dave (February 2023). "February 2023 Wrestling Observer Newsletter: Results of the 2022 Wrestling Observer Newsletter Awards".Wrestling Observer Newsletter.
^Meltzer, Dave (January 22, 1996). "Jan. 22, 1996 Wrestling Observer Newsletter: Results of the 1995 Wrestling Observer Newsletter Awards, 1995 Record Book, Tons More".Wrestling Observer Newsletter.
^Meltzer, Dave (February 2023). "February 2023 Wrestling Observer Newsletter: Results of the 2022 Wrestling Observer Newsletter Awards".Wrestling Observer Newsletter.