Vienna Fingers is an American brand ofcookie made by theKeebler Company, a division ofFerrero SpA. They consist of a sandwich ofvanilla flavored outer crust filled with vanillacream flavored filling. Akin to anOreo, the surface is textured and embossed with the product name, but Vienna Fingers have a round-ended 'finger' shape. They come in a red and yellow accented rectangular package with the words "Vienna Fingers" in white lettering.Nabisco'sCameo is similar.
Vienna Fingers were one of the products originally sold bySunshine Biscuits.[1] The cookies first were marketed by Sunshine Biscuits in 1915 andtrademarked as "Vienna Fingers Sandwich" in November 1947.[2] The popularity of the Vienna Fingers cookies was memorialized byAmericanplaywright andscreenwriterNeil Simon in his 1965 playThe Odd Couple, which was adapted into a 1968comedy film.[3] In the play,Oscar Madison attempts to distract a depressedFelix Ungar with snack food: "How about vanilla wafers? Or Vienna fingers? I got everything."[4]
In January 1985, the product was renamed "Vienna Fingers".[5] At theFood Marketing Institute's 1994 Supermarket convention, both low-fatHydrox cookies and reduced-fat Vienna Fingers were introduced by Sunshine Biscuits.[6][7]
In late August 1994, Sunshine Biscuits donated over 21,000 Vienna Fingers and Hydrox cookies to a contingent of American troops fromFort Eustis Army Base.[8] The company's action was a follow-up to a similar Sunshine shipment sent to troops during the 1990–1991Gulf War and a soldier's scrawled response note on an Oreo box, "Please deploy cookies." In the company's words, "the donation of these cookie favorites will give the troops a taste of home and make their time away from their families a little more pleasant."[8] The Vienna Fingers andHydrox cookies were brought with the troops to the refugee-filled border area betweenRwanda andZaire.[8]
When Keebler purchased Sunshine Biscuits in 1996, it retained the product as part of its line.[9] At the time of Keebler's acquisition, Vienna Fingers brought in $50 million in sales annually.[10] Following the acquisition of the product line by Keebler, a lemon filling version of the cookie was introduced.[10]
Sunshine is a subsidiary of American Brands Inc., and its best known munchies include Hydrox, Chip-A-Roos, Vienna Fingers, Cheez-It, Hi-Ho and Wheat Wafers.
Vienna Fingers simon.
Vienna fingers.
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