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| Verve Forecast | |
|---|---|
 | |
| Parent company | Universal Music Group |
| Founded | 1967 (1967) |
| Founder | Jerry Schoenbaum |
| Distributor | Verve |
| Genre | Various |
| Country of origin | United States |
| Official website | verveforecast |
Verve Forecast is arecord label formed as a division ofVerve Records to concentrate on pop, rock, and folk music.
Jerry Schoenbaum of Verve andMoe Asch ofFolkways created Verve Folkways in 1964 to take advantage of the popularity of folk music.[1][2] To broaden the label's appeal, the named was changed from Verve Folkways to Verve Forecast in 1967.[3] Schoenbaum was president of the label.[4]
Schoenbaum left in 1969 and Verve Forecast was closed by its parent company,MGM, in 1970.[4] AfterPolyGram boughtMGM Records, the Verve Forecast catalog (as well as the entire MGM Records catalog) was incorporated intoPolydor. The label was revived in the 1990s forsmooth jazz releases byChris Botti,Jeff Lorber, andWill Downing. When PolyGram merged withMCA Records to becomeUniversal, the imprint was deactivated and its roster was transferred toGRP. In 2004, Verve Forecast was revived again to replaceBlue Thumb Records to handle acts outside of jazz.
Verve Forecast signed pop, rock, folk, and blues musicians includingThe Blues Project,Caravan,James Cotton,Friend & Lover,Tim Hardin,Richie Havens,The Hombres,John Lee Hooker,Lightnin' Hopkins,Janis Ian,Jim and Jean,Lead Belly,Bob Lind,The New Lost City Ramblers,Laura Nyro,Odetta,Street, andDave Van Ronk.
After 2004,Blues Traveler,Jamie Cullum,Dion,Jesse Harris,Katharine McPhee,Mandy Moore,Susan Tedeschi,Teddy Thompson, andLizz Wright are on the label.[5]
