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Veggie Grill

From Wikipedia, the free encyclopedia
American vegan restaurant chain

Veggie Grill
Veggie Grill.
Company typePrivate
Founded
Founder
  • T.K. Pillan
  • Kevin Boylan
  • Ray White
HeadquartersSanta Monica, California,United States
Owner
  • Next Level Burger
  • (2024–present)
Websitewww.veggiegrill.com
Crispy Chick'n Caesar Wrap served at Veggie Grill

Veggie Grill is afast-casualvegan restaurant chain that operates inCalifornia,Oregon,Washington,Illinois,Massachusetts andNew York. After first being opened inIrvine, California,[1][2][3] it already had 29 restaurants across theUnited States in February 2018.[4]

The chain focuses on offering only plant-based food.[5]

History

[edit]

In 2006, Kevin Boylan and T.K. Pillan co-founded Veggie Grill.[6]

In 2013 the company raised $20 million in capital, mainly fromBrentwood Associates, and announced plans for national expansion.[7]

In January 2024, it was acquired by Oregon-based vegan fast food restaurant chainNext Level Burger.[8][9]

Expansion

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Veggie Grill plans to double in the next couple of years.[10] In early 2018, the restaurant opened two locations in Chicago, its first locations outside of the West Coast.[11] Veggie Grill also intends to open four more Chicago-area locations at an undetermined date.[12] In 2019 they opened a location inHarvard Square inCambridge, Massachusetts, its firstEast Coast location.[13]

Partnerships and menu

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Korean Kimchi Beef Bowl served at Veggie Grill

In 2016, Veggie Grill partnered withBeyond Meat to create their plant-based burgers.[14]

Reception

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Veggie Grill was voted "Best American" cuisine restaurant byThe Los Angeles Times readers in 2012.[15]

Veggie Grill receivedVegNews Magazine's winner for Favorite Vegan Chain in 2016,[16] 2017,[17] and 2018.[18]

Veggie Grill made the list for 25 Most Innovative Consumer Brands of 2016 byForbes.[19]

See also

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References

[edit]
  1. ^Hsu, Tiffany (November 24, 2013)."Greg Dollarhyde is Veggie Grill's 'chief energizing officer'".Los Angeles Times. Archived fromthe original on December 2, 2013. RetrievedNovember 9, 2014.
  2. ^Hsu, Tiffany (January 28, 2013)."Vegetarian alert: Veggie Grill plans major expansion".Los Angeles Times. Archived fromthe original on June 22, 2013. RetrievedNovember 9, 2014.
  3. ^"Veggie Grill".Vegan.com. RetrievedFebruary 4, 2018.
  4. ^Selvam, Ashok (February 15, 2018)."Veggie Grill, America's Largest Vegetarian Chain, Opens First Chicago Restaurant".Eater Chicago.Archived from the original on June 18, 2018. RetrievedJune 18, 2018.
  5. ^Sweet, Carey (February 5, 2014)."Veggie Grill coming to Corte Madera this spring". San Francisco: Inside Scoop. Archived fromthe original on November 10, 2014. RetrievedNovember 9, 2014.
  6. ^"How I Made It: Veggie Grill's T.K. Pillan learned to harness the power of plants".Los Angeles Times. September 30, 2018. RetrievedMay 26, 2025.
  7. ^"A vegan restaurant chain you've never heard of is gearing up for a massive expansion".Business Insider. RetrievedFebruary 1, 2018.
  8. ^Heather Lalley."Vegan chain Next Level Burger buys Veggie Grill".Restaurant Business.Archived from the original on January 17, 2025. RetrievedJanuary 16, 2024.
  9. ^"Next Level Burger acquires Veggie Grill".Nation's Restaurant News. January 11, 2024.Archived from the original on November 12, 2024. RetrievedJanuary 16, 2024.
  10. ^"When Healthy Meets Fast Food". RetrievedFebruary 3, 2018.
  11. ^"Veggie Grill aims to deliver Chicagoans an all-veggie dining experience".www.bizjournals.com. Chicago Business Journal. RetrievedFebruary 3, 2018.
  12. ^"America's Largest Vegetarian Chain Plans Five Chicago Restaurant Openings".Eater Chicago. RetrievedFebruary 3, 2018.
  13. ^"Veggie Grill".Archived from the original on June 24, 2018. RetrievedJune 23, 2018.
  14. ^"Beyond Meat's plans broader rollout for 'Beyond Burger'".Fortune.Archived from the original on February 3, 2018. RetrievedFebruary 2, 2018.
  15. ^"Readers' Choice 2012: Food & Restaurants – Paid Post".Los Angeles Times. August 12, 2012.Archived from the original on February 20, 2018. RetrievedFebruary 4, 2018.
  16. ^"The 2016 Veggie Awards".VegNews.com. RetrievedFebruary 3, 2018.
  17. ^"And the Winners of the 2017 Veggie Awards are …".VegNews.com.Archived from the original on February 4, 2018. RetrievedFebruary 3, 2018.
  18. ^"And the Winners of the 2018 Veggie Awards are …". VegNews.Archived from the original on February 9, 2019. RetrievedFebruary 7, 2019.
  19. ^Caldbeck, Ryan."CircleUp25: The 25 Most Innovative Consumer Brands of 2016".Forbes. RetrievedFebruary 3, 2018.

External links

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