 | |
.jpg) Sai Pallavi on the 1 April 2016 cover ofVanitha | |
| Chief Editor | Prema Mammen Mathew |
|---|---|
| Categories | Women's magazine |
| Frequency | Fortnightly |
| Circulation | 687,915 (as of December 2013)[1] |
| Founded | 1975; 50 years ago (1975) |
| Company | Malayala Manorama Company Limited |
| Country | India |
| Based in | Kottayam |
| Language | Malayalam |
| Website | www.vanitha.in |
| OCLC | 416870983 |
Vanitha (transl. Woman) is an Indianmagazine published fortnightly by theMalayala Manorama group. It is the largest magazine in India by circulation according to theAudit Bureau of Circulations, with an average of 687,915 copies sold (as of December 2013).[1] It remained the largest by circulation in 2017 as well.[2]
Vanitha was launched in 1975[3][4] as a monthly magazine and became a fortnightly in 1987. The magazine was founded byAnnamma Mathew, wife ofK.M. Mathew, and is known for her contributions to social service, cookery, journalism, and literature.Vanitha is published inMalayalam[3] and introduced aHindi edition in 1997.[5] Although its name translates to "woman" inSanskrit, it includes news and views and other articles on a variety of topics, and is not strictly a women's magazine.
Vanitha is owned and published by MM Publications Ltd. inKottayam.[4] MM Publications Ltd. is part of the Malayala Manorama Group.[6] In addition to being released twice a month,Vanitha also includes special double issues forOnam,Easter,New Year's Day andChristmas.
Between July and December 2000Vanitha was the best-selling magazine in India with a circulation of 3,82,027 copies.[6] In 2012, the Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine inIndia.[7]