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| Country | Italy |
|---|---|
| Broadcast area | Italy Switzerland |
| Headquarters | Italy |
| Programming | |
| Language | Italian |
| Picture format | 576i (SDTV) 1080i (HDTV) |
| Ownership | |
| Owner | Paramount Networks EMEAA |
| Sister channels | MTV MTV Music Comedy Central Nickelodeon Nick Jr. |
| History | |
| Launched | 1 July 2016; 9 years ago (2016-07-01) |
| Replaced | MTV Music (terrestrial television only) |
| Closed | 7 January 2024; 22 months ago (2024-01-07) |
| Availability | |
| Terrestrial | |
| Mux TIMB 3 | Channels 167 (SD) |
VH1 Italia was a 24-hour music entertainment channel operated byParamount Networks EMEAA which launched on 1 July 2016, replacing the Italian version ofMTV Music which launched on 1 March 2011 ondigital terrestrial television. VH1 Italia was available over-the-air across Italy.[1][2]
The channel used the slogan 'Music 4 Life' on all online and on-air branding. The channel used the existing VH1 branding and idents from VH1's international creative campaign. The channel used a mix of domestic and non-domestic music videos and artists. Italian artists were used in segments in order to promote the new channel - VH1 Italia: Music 4 Life. The network retained the music video direction of the original VH1 format, never moving its focus towards the American channel'sreality television focus.
The channel ceased broadcasting on 7 January 2024.[3][4]
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