 | |||||||
| |||||||
| Founded | November 2013 | ||||||
|---|---|---|---|---|---|---|---|
| Ceased operations | 14 October 2018 | ||||||
| Operating bases | Ben Gurion Airport[1] | ||||||
| Fleet size | 4[2] | ||||||
| Destinations | 6[3] | ||||||
| Key people | Israel "Izzy" Borovich | ||||||
| Website | flyup.com | ||||||
Up (styled asUP by EL AL) was alow-costairlinebrand ofIsraeliEl Al.[4] El Al announced in January 2018 that UP would cease operations in October 2018 to be remerged into El Al.[5]
On 26 November 2013, El Al unveiled its new low-cost airlineUp,[2][6] which commenced operations on 30 March 2014, initially toBerlin,Budapest,Kyiv,Larnaca andPrague[2] using fiveBoeing 737-800s transferred from the El Al mainline fleet.[2] Up was founded by its parent El Al to be used on some routes to Europe where it replaced El Al itself. All flights of Up were operated by El Al, using El Al's call sign and codes with a four digit number.[2] For flights over two hours the airline offered abuy on board service.[7]
In August 2014,Ryanair CEOMichael O'Leary wanted to develop a "Ryanair Israel", connecting Israel with cities across Europe. He said an inhibiting factor in the plan was Israeli authorities' protectiveness of El Al from competition.[8]
In January 2018 it was announced that El Al were to discontinue the Up brand. Up was planned to cease operations by October 2018 and all flights and aircraft would return to El Al.[5][9] El Al therefore introduced a new fare structure to replace the Up offers.[5] The last flights took place on 14 October 2018.
As of 2023, some El Al aircraft that were formerly part of Up still have the cloud livery.
Up served the following destinations until 14 October 2018:[10]
| Country | City | Airport | Notes | Refs |
|---|---|---|---|---|
| Cyprus | Larnaca | Larnaca International Airport | Terminated | [10] |
| Czech Republic | Prague | Václav Havel Airport Prague | Terminated | [10] |
| Germany | Berlin | Berlin Schönefeld Airport | Terminated | [10] |
| Hungary | Budapest | Budapest Ferenc Liszt International Airport | Terminated | [10] |
| Israel | Tel Aviv | Ben Gurion International Airport | Base | [10] |
| Ukraine | Kyiv | Boryspil International Airport | Terminated | [10] |
| Aircraft | In service | Orders | Passengers | Notes | ||
|---|---|---|---|---|---|---|
| Y+ | Y | Total | ||||
| Boeing 737-800 | 4 | — | 36 | 144 | 180 | were operated by and returned toEl Al[5] |
| Total | 4 | — | ||||
Media related toUp (airline) at Wikimedia Commons
