 | |
| Network | USA Network/CNBC/Golf Channel (2025–present) |
|---|---|
| Launched | November 12, 2025 (2025-11-12) |
| Country of origin | United States |
| Owner | |
| Key people | Mark Lazarus (CEO,Versant) |
| Headquarters | New York City, New York |
| Major broadcasting contracts | |
USA Sports is an American programming division forVersant that is responsible for sports broadcasts onUSA Network,CNBC, andGolf Channel.
On November 20, 2024, Comcast announced that it would spin off most of its cable networks and select digital properties into a new publicly traded company,Versant. Included in the spin off wereUSA Network,CNBC andGolf Channel, all of which previously aired sports content fromNBC Sports.[1][2]
When asked about the impact of the spin-off, NBC Sports president Rick Cordella stated that the division would "fulfill every obligation" it has with networks that are part of the spin-off (such as USA Network and Golf Channel), implicating they will still carry NBC Sports programming covered under current contracts (such as the Olympic Games,PGA Tour andWNBA).[3][4][5][6]
In 2025, the new USA Sports began announcing media rights agreements for the first time. On August 12, 2025, Versant announced a broadcasting agreement withUnited States Golf Association. Golf Channel will remain the primary home of the USGA championships, while USA Network will hold the rights to 35 hours of coverage from theU.S. Open andU.S. Women's Open.[7] In September 2025, Versant announced a new agreement with theWNBA for 50 regular season games, along with select playoff games. The new deal essentially replaces USA Networks's portion of a previously announced deal between the WNBA and NBC.[8] Also in September 2025, Versant announced an agreement withLeague One Volleyball to broadcast a "match of the week" on USA Network on Wednesday nights beginning in January 2026. USA Network will also air prime-time coverage of the league’s playoffs, including the 2026 LOVB Championship Match.[9] In November 2025, USA Sports announced an agreement with thePac-12 Conference to broadcast 22 regular season college football games, up to 10 regular season women's college basketball games, 50 regular season men's college basketball games, and all games, except the final, of thePac-12 Conference men's basketball tournament.[10]
On November 12, 2025, Versant officially announced the USA Sports brand. Versant also confirmed that USA Sports would hold a portion of the rights, previously held by NBC Sports, to theNASCAR Cup Series,PGA Tour,Premier League,WWE Smackdown,The Open Championship and theAIG Women's Open,LPGA Tour,PGA of America,Atlantic 10 Conference andDP World Tour.[11][12][13]