| Company type | Privately Held |
|---|---|
| Founded | 1941; 84 years ago (1941) (as Plastone) |
| Founder | Benjamin Hirsch |
| Headquarters | , USA |
Key people | Denis John Healy(Executive Chairman) |
Number of employees | 51-200[1] |
| Website | TurtleWax.com |
Turtle Wax, Inc. (known simply asTurtle Wax) is an American manufacturer ofautomotive appearance products. The company was founded by Benjamin Hirsch inChicago in 1941[2] and is currently headquartered inLombard, Illinois, having relocated fromAddison, Illinois in 2024.
As of 2017, Turtle Wax primarily serves the retail consumer market; the company's primary product lines include cleaning andpolishing products for cars includingglass, painted surfaces, uncoated metals, leather, wheels, tires, and more.
In 2019, the brand introduced its upmarket "Hybrid Solutions" product range. The line reflects the brand's more technology-forward, premium offerings, with ingredients such as ceramic and graphene additives.
In 2023, Turtle Wax partnered with tattoo and street artistMister Cartoon to create a new line of products, The Art of Car Care. The line features original hand-drawn labels from Cartoon and unique packaging, as well as products aimed atlowrider owners.
The company sold its Professional Products arm, focused on professional detailer and commercial car wash customers, toCambridge, Ontario based Transchem Inc. in 2013.[3] Turtle Wax has marketed its cleaning products for non-automotive applications, as well.[4]
Turtle Wax also offersautomotive performancechemicals such as engine treatment products and formula oils under theMarvel Mystery Oil and CD-2 brands. Additionally, the company operates full-servicecar wash facilities in theChicago Metropolitan area.[5]