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Tum-e Yummies is an American brand of fruitflavoredwater drinks. The drinks come in a 10 US fluid ounces (300 ml) bottle with a resealablesports cap. They have 50 calories, 13g of sugar, and contain 100%daily value of vitamins C, B6 and B12 perbottle. In one bottle, the contents read, "Filtered water,high-fructose corn syrup, less than 0.5% ofcitric acid (provides tarteness), natural flavors, vitamin C (ascorbic acid),sucralose,potassium sorbate andpotassium benzoate andcalcium disodium EDTA (to protect taste),vitamin B6 (pyridoxine hydrochloride),vitamin B12 (cyanocobalamin)". In April 2018, the brand launched a new look, including a new logo, tagline, and flavor names. The flavors are now called Big Berry Blast, Edgy Orange Burst, Fruit Punch Party, Epic Apple Flip, and Rad Raspberry Zing.^[1] Tum-e Yummies is sold throughout the United States in the juice aisle or cooler in stores likeWalmart andKroger, and other grocery,convenience, value, andmass merchandiser stores.^[2]

The brand was created in 2007 byBYB Brands, Inc., a brand innovation anddevelopment company which at the time was a wholly owned subsidiary of Coca-Cola Bottling Consolidated Company. In 2015, The Coca-Cola Company purchased Tum-e Yummies and the brand continues to be produced and distributed exclusively through the Coca-Cola System.^[3]

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