| Press Trophy | |
|---|---|
| Awarded for | Outstanding performance and production value by actors, telenovelas and TV programs in the previous year. |
| Country | Brazil |
| Hosted by | Silvio Santos (1970-2022) Patricia Abravanel (2025) Celso Portiolli (2025) |
| First award | 1958 |
| Website | sbt.com.br/trofeuimprensa |
| Television/radio coverage | |
| Network | SBT |
Troféu Imprensa (English:Press Trophy) is an award presented annually bySBT, to honor the bestBrazilian television productions, includingtelenovelas. Until 2014, it is claimed to be the "Oscar of Brazilian Television". Even though it is more in common with theEmmy Awards than the Academy Awards itself, the award presented a replica of theOscar statuette up until 2017.[1]
The Troféu Imprensa is the oldest Brazilian award and is regarded as one of the most prestigious in the country. Following the end of the São Paulo magazineTV, Plácido transferred the rights to the Troféu Imprensa to presenter and businessman Silvio Santos. From 1970 up until the last ceremony untilhis death in 2024 (2022), Santos has been responsible for organizing, producing, and hosting the award, which is broadcast annually by SBT. On February 26, coinciding with Carnival Sunday, SBT registered the Troféu Imprensa for copyright protection. This move aimed to prevent copyright-related incidents that had occurred in previous productions.[2]
The first edition of theTroféu Imprensa took place in 1958, created by journalistPlácido Manaia Nunes [pt]. Initially, before being televised, the award ceremony was held at theMunicipal Theatre of São Paulo.[3]
During the 1960s, the ceremony was broadcast byTV Tupi. In the 1970s, it became part of thePrograma Silvio Santos onRede Globo, hosted bySilvio Santos. After Santos left Globo in 1976, the award was not held between 1978 and 1980. It returned in 1981, broadcast byRecordTV, where Santos was a shareholder at the time.
Since 1982, the award has been aired on Santos’ own network, theSistema Brasileiro de Televisão (SBT).[4]
In 2003, the ceremony was aired in two parts and at an unusual time due to legal issues that prevented the broadcast of the Sunday showDomingo Legal. As a result, the award was re-aired in full the following weekend.[5][6]
In 2006, the award was not held due to scheduling conflicts involving Silvio Santos and the jury.[4] It was also canceled in 2020 and 2021 due to theCOVID-19 pandemic.
In 2022, the ceremony was held for the first time on a Wednesday.[7]
In 2023, the award was again postponed due to internal restructuring at SBT following Silvio Santos’ absence from programming and operations. Initially rescheduled for 2024 withPatrícia Abravanel as host,[8] the event was further delayed to 2025 due to lack of time to finalize nominees, especially for the Troféu Internet.[9]
In its return after a two-year hiatus, both Patrícia Abravanel andCelso Portiolli were confirmed as hosts, and the award adopted a new format.[10] Additionally, the ceremony was made available onDisney+, marking another major innovation.[11]
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